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San Francisco Chronicle​

These iconic S.F. products will be more expensive thanks to Trump's tariffs

Your favorite Bay Area products might not have been affected by President Donald Trump's burgeoning trade war yet, but it's going to happen to your burritos and strollers sooner than you think. The Chronicle is keeping tabs on when and how prices change. From burritos to Allbirds and iPhones, we're tracking how tariffs on foreign countries could impact the cost of some classically 'San Francisco' items. Many of these things are already expensive but could soon cost even more — though at least one of the city's iconic items won't see a price hike for some time. We'll be updating this page as a way to illustrate how the tariffs are being felt in our region. The total cost of each item is based on what someone living in San Francisco would pay, including taxes and fees. While Boba Guys says it uses more domestic-made ingredients than other boba shops, the Bay Area-based chain still relies on imported goods to make its popular drinks. Take the cult-favorite strawberry matcha latte. The strawberries come from Mexico, the matcha and tea are from Asia, and the boba itself is made with tapioca starch from Thailand. Even the eco-friendly bamboo straws are imported from Taiwan. If all of these items are hit by tariffs, a drink that's now almost $8 is likely to get more expensive. Baseball hat from Giants Dugout Store Baseball hat $49.99 Sales tax $4.31 TOTAL $54.30 You can't walk a block in this city without spotting the classic orange 'SF' stitched on a black cap. The Giants baseball hat would be part of the San Francisco uniform, if we had such a thing. But like most U.S. apparel, the bulk of these hats are made overseas. The flat-brim version retailing at $49.99 at the Giants Dugout Store is made in China, while the $34.99 classic version comes from Bangladesh. Given the proposed tariffs on these countries, prices could go up significantly — even for unofficial versions hawked for half the price by street vendors. Burrito from La Vaca Birria Grilled cheese birria burrito Grilled cheese birria burrito $23.00 Sales tax $1.98 TOTAL $24.98 No dish is more iconic to San Francisco than the Mission burrito, so we asked Ricardo Lopez, owner of the Chronicle's top-rated burrito taqueria, how tariffs might affect his popular — but already unusually costly — grilled cheese birria burrito. The ingredient he's most worried about is dried chiles. Lopez uses them to flavor his beef birria that simmers for six hours before going into burritos, tacos and other dishes on his menu. Despite their name, Mexican dried chiles rarely come from Mexico — the two bags Lopez had on hand that day were from China and India. A peek in his fridge showed mostly domestically grown produce, except for cherry tomatoes from Mexico. But that can change, as Lopez gets produce from his vendors who choose where to source their products from depending on the crop and costs. Lopez says he'll likely absorb the added cost if it's on just a few items. But if tariffs drive up the prices of all of his ingredients, even a $20+ burrito may cost a few more dollars. The Uppababy Cruz V2 is what all the newborns in San Francisco are cruising in these days — at least according to the new parents at the Chronicle. Wirecutter even called it the 'best full-featured stroller for daily urban use.' But this bougie ride is about to get even more expensive. The Cruz is jumping from $699 to $899 in a couple of weeks, said Johanna Bialkin, owner of Aldea Home & Baby in the Mission. Tariffs have already hit much of Bialkin's inventory. Toys are up 30% to 40%, and the popular Nuna Pipa Aire car seat increased by $20 in the last couple of weeks. Bialkin says parents should brace for strollers to cost at least $50 to $100 more across all price ranges. Yellowtail sashimi from Nijiya Market 1/2 lb. of hon hamachi sashimi 1/2 lb. of hon hamachi sashimi $20.00 TOTAL $20.00 Sushi is already a dining splurge, with the best omakases in the city reaching well over $100 per person. But even the more affordable options sold at grocery stores could get pricier, thanks to proposed tariffs. Nijiya Market in San Francisco's Japantown sells a variety of sushi-grade fish imported from around the world — salmon from Scotland, smoked salmon from Canada, tuna from the Philippines, and yellowtail and scallops from Japan. Edgar Sanchez, the floor manager, says the store's scallops and hon hamachi (a type of yellowtail common in sushi) are almost always imported from Japan, which could face a 24% tariff. Nijiya hasn't raised prices yet, but Sanchez expects price hikes in about a month, and they won't just be on fish. Vegetables like burdock and satoimo (Japanese taro) have historically been imported from China, but to avoid the high tariffs on Chinese imports, the store may look to source produce from other countries. These alternatives, however, are more costly than Chinese-grown vegetables to begin with. The Trump administration's steep tariffs on Asian countries have sent clothing retailers reeling. While many brands moved production out of China in recent years, most stayed within Asia and are still feeling the tariff pressure. Everlane, a San Francisco apparel brand known for its high-quality materials and transparent pricing, shifted much of its production to Vietnam and Sri Lanka, but the cashmere products are still made in China and hard to relocate — because the raw material comes from Inner Mongolia. One of Everlane's women's cashmere sweaters went for $100 back in 2019. Today, it's $158 (pretax). That price could keep climbing depending on where the China tariff rate lands. San Francisco's denim titan Levi Strauss & Co. makes much of its apparel in Asian countries, including Bangladesh, Cambodia and Vietnam. About 1% is made in China. Still, the company says it's mostly shielded from tariffs, at least in the short term. It has already imported its spring and summer inventory and said any future price hikes will be ' surgical ' rather than across the board. Levi's has also created a task force to explore cost cutting and other strategies before resorting to raising prices. If any apparel brand screams Silicon Valley tech, it's Allbirds. When the San Francisco-based shoe brand launched its wool sneakers in the late 2010s, it quickly became the 'it' shoe for tech workers, with even Google co-founder Larry Page and venture capitalist Ben Horowitz wearing them. But Allbirds would be exposed to tariffs on Vietnam, as the retailer manufactures its footwear there. Other shoe brands, including Nike and Skechers, may also be affected. The Specialized Allez has long been a top choice among budget road bikes for entry-level riders — perfect for weekend rides into the Marin hills. After taxes and shipping, it comes out to about $1,400 — a relative bargain when most other Specialized road bikes clock in between $3,000 and $10,000. But prices are expected to rise, as Specialized manufactures its products in Taiwan and China. Starting May 1, online shoppers may see a 10% 'tariff surcharge ' at checkout — a method the company prefers over raising prices because it helps consumers understand what they're paying for and gives the company flexibility to update or remove the charge as tariff rates change. A small latte from Andytown Coffee Roasters costs $6.25 (pre-tip), but it may soon cost an extra quarter for the same drink. Owner Lauren Crabbe says most of Andytown's beans come from Central and South America, as well as Thailand. Aside from coffee, she imports matcha from Japan and packaging used to sell coffee beans from Taiwan. So far, Crabbe hasn't paid any tariffs on these goods, but if that changes, she anticipates having to raise menu prices. In the past, price hikes have meant about 5% increases across the board, said Crabbe. That would push the $6.25 latte up to $6.50. Gasoline from the Chevron in SoMa 1 gallon of gas $4.99 TOTAL $4.99 Given the tariff exemptions on energy, the price of gasoline may not be directly impacted by tariffs. But gas prices tend to fluctuate at signs of economic downturn, and if tariffs cause the U.S. to fall into a recession, we may start to see volatility in the price of a gallon. Gas prices typically fall during recessions as consumers cut back on nonessentials. In late April, a gallon of regular gas cost $4.99 at the Chevron on Harrison Street in San Francisco near Interstate 80 — one of the most popular gas stations in the city, at least according to Google Maps reviews. Tesla Model Y Model Y $48,990.00 Destination fee $1,390.00 Order fee $250.00 Registration amount $321.00 Tire fee $7.00 Electronic reg/title filing fee $34.00 License fee $328.00 Sales tax $4,367.00 TOTAL $55,687.00 Despite recent backlash against Tesla CEO Elon Musk's role in the federal government, the Model Y remains extremely popular in the Bay Area. It was California's bestselling car over the past year, with more than 11,000 purchased by San Franciscans. Compared to other car companies, Tesla is considered to be best positioned to weather the Trump tariffs as it assembles all of its American-sold cars in California and Texas. Still, it imports 20% to 25% of car parts from foreign suppliers (excluding Canada), and 40% of materials used for its electric batteries come from China. Auto sales in general have ticked up in recent months as consumers panic-buy vehicles before Trump's 90-day tariff pause ends. Apple may have diversified its manufacturing since COVID, but 90% of its iPhones are still assembled in China. As a result, sources say Apple may need to increase prices by 17% to 18% across the board to account for added tariff costs. That kind of bump would push the starting price of an iPhone 16 Pro from under $1,000 to nearly $1,200. Trade-ins could offset some of the increase, but scoring a new edition iPhone for under $1,000 might soon feel like a thing of the past.