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Wine sales plummet as prices drop to 30-year low
Wine sales plummet as prices drop to 30-year low

Extra.ie​

time21-04-2025

  • Business
  • Extra.ie​

Wine sales plummet as prices drop to 30-year low

For wine lovers and producers across the world, it's enough to turn them to, er, drink. Last year saw less plonk bought than at any other time since the 1960s, and also witnessed a fall in grape harvests. Even the wine-loving French seem to be falling out of love with their national drink, with 3.6% less consumed than in 2023. In all, that meant 2.3 billion litres were sold in France – or 3.1 billion standard bottles – while global levels dropped by 3.3% to 28.6 billion bottles. Pic: Shutterstock France's output fell a whopping 23% to 36.1 million hectolitres (hl), its lowest level since 1957. Vineyards across Europe were ravaged by extreme weather. France saw 'continuous rain, fungal disease, droughts and hailstorms' reduce yields, while 'late spring frosts and heavy summer rains' also affected countries such as Germany. Giorgio Delgrosso, of the International Organisation of Vine and Wine (OIV), said the industry had been hit by a perfect storm, as health concerns and the cost of alcohol were swaying people towards alternatives. Pic: Shutterstock The wine statistics company estimated that a bottle of wine now costs 30% more on average than in 2019. And it appears the drop in sales is more than a snap reaction to the cost-of-living crisis. The OIV said a longer-term trend had been 'shaped by evolving lifestyle preferences, shifting social habits, and generational changes in consumer behaviour'. Even the US, which sells more wine than any other country, saw consumption fall 5.8% to 4.4 billion bottles in 2024, though it imported slightly more wine from other countries than in 2023. U.S. President Donald Trump. Pic:Wine production fell by nearly 20% in the US last year, driven by a slump in California. Meanwhile, Mr Delgrosso said that tariffs ordered by U.S. President Donald Trump, even though temporarily suspended, could become 'another bomb' for the wine industry. The OIV could not predict whether wine sales would bounce back, but industry players, such as the French retail chain Nicolas, have said there is a 'generational' fall in drinking. However, a Nicolas spokesperson pointed out that the average spend per bottle was increasing, as people drink less, but better. Also, wine sales increased in Italy last year, thanks to popular fizz Prosecco, as well as in Spain and Portugal. And in Ireland, research released last December showed that wine is actually becoming more popular here, accounting for 28% of our overall alcohol consumption, up almost six points on 2022. This followed a drop in wine sales in 2021 and 2022, according to the figures revealed in the Irish Wine Market Report for 2023, which was compiled by Drinks Ireland

Global wine consumption hits 60-year low in 2024, sparks concern over US tariff impact
Global wine consumption hits 60-year low in 2024, sparks concern over US tariff impact

Al Arabiya

time16-04-2025

  • Business
  • Al Arabiya

Global wine consumption hits 60-year low in 2024, sparks concern over US tariff impact

Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body said Tuesday, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said that 2024 sales fell 3.3 percent from the previous year to 214.2 million hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6 million hl. Production is also at its lowest level in more than 60 years, having fallen 4.8 percent in 2024 to 225.8 million hl. OIV statistics chief Giorgio Delgrosso said the wine industry had been hit by a perfect storm with health concerns driving down consumption in many countries while economic factors had added to troubles. 'Beyond the short-term economic and geopolitical disruptions,' said the IOV's annual report, 'it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption.' The OIV said that the consumer is now paying about 30 percent more for a bottle now than in 2019-2020 and overall consumption has fallen by 12 percent since then. The United States, the world's top wine market, saw consumption fall 5.8 percent to 33.3 million hl. Delgrosso said that tariffs ordered by US President Donald Trump, even though temporarily suspended, could become 'another bomb' for the wine industry. Sales in China remain below pre-Covid-19 levels, despite a rebound since the pandemic. Europe, which accounts for nearly half of worldwide sales, saw consumption fall 2.8 percent last year. Even in France, one of the key global producers, 3.6 percent less wine was knocked back last year. Spain and Portugal were among rare markets where consumption increased. The OIV said production had been hit environmental extremes such as above average rainfall in some key regions and droughts in others. Italy was the world's top producer with 44 million hl, while France's output fell 23 percent to 36.1 million hl, its lowest level since 1957. Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as Prosecco. Spain produced 31 million hl, while US wine output fell 17.2 percent to 21.1 million hl, mainly because of extreme heat. The OIV could not predict if consumption would take off again and wine industry players, such as the French retail chain Nicolas say there is a 'generational' fall in drinking. 'People do not drink in a festive way anymore and young people consume less than their parents,' the company said in a statement to AFP.

In the red: global wine sales fall to lowest levels since 1961
In the red: global wine sales fall to lowest levels since 1961

The Guardian

time15-04-2025

  • Business
  • The Guardian

In the red: global wine sales fall to lowest levels since 1961

Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body has said, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said on Tuesday that 2024 sales fell 3.3% from the previous year to 214.2m hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6m hectolitres. Production is also at its lowest level in more than 60 years, having fallen 4.8% in 2024 to 225.8m hectolitres. The OIV's statistics chief, Giorgio Delgrosso, said the wine industry had been hit by a perfect storm as health concerns drive down consumption in many countries and economic factors added to troubles. 'Beyond the short-term economic and geopolitical disruptions, it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption' the IOV's annual report said. The OIV said the consumer was now paying about 30% more for a bottle now than in 2019-20 and overall consumption had fallen by 12% since then. In the United States, the world's top wine market, consumption fell 5.8% to 33.3m hectolitres. Delgrosso said tariffs ordered by the US president, Donald Trump could become 'another bomb' for the wine industry. Sales in China remain below pre-Covid levels. In Europe, which accounts for nearly half of worldwide sales, consumption fell 2.8% last year. In France, one of the key global producers, 3.6% less wine was consumed last year. Spain and Portugal were among the rare markets where consumption increased. The OIV said production had been hit by environmental extremes such as above-average rainfall in some regions and droughts in others. Italy was the world's top producer with 44m hectolitres, while France's output fell 23% to 36.1m hectolitres, its lowest level since 1957. Sign up to Feast Recipes from all our star cooks, seasonal eating ideas and restaurant reviews. Get our best food writing every week after newsletter promotion Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as prosecco. Spain produced 31m hectolitres, while US wine output fell 17.2% to 21.1m hectolitres, mainly because of extreme heat. The OIV could not predict if consumption would take off again and industry players, such as the French chain of wine shops Nicolas, say there is a 'generational' fall in drinking. 'People do not drink in a festive way any more and young people consume less than their parents,' the company said in a statement to Agence France-Presse. However, 'people drink less, but better', Nicolas said, and so are ready to spend more.

Wine consumption falls heavily into the red
Wine consumption falls heavily into the red

Yahoo

time15-04-2025

  • Business
  • Yahoo

Wine consumption falls heavily into the red

Worldwide consumption of wine fell in 2024 to its lowest level in more than 60 years, the main trade body said Tuesday, raising concerns about new risks from US tariffs. The International Organisation of Vine and Wine (OIV) said that 2024 sales fell 3.3 percent from the previous year to 214.2 million hectolitres. The OIV, whose report was based on government figures, said this would be the lowest sales figure since 1961, when sales were 213.6 million hl. Production is also at its lowest level in more than 60 years, having fallen 4.8 percent in 2024 to 225.8 million hl. OIV statistics chief Giorgio Delgrosso said the wine industry had been hit by a perfect storm with health concerns driving down consumption in many countries while economic factors had added to troubles. "Beyond the short-term economic and geopolitical disruptions," said the IOV's annual report, "it is important to consider the structural, long-term factors also contributing to the observed decline in wine consumption." The OIV said that the consumer is now paying about 30 percent more for a bottle now than in 2019-2020 and overall consumption has fallen by 12 percent since then. The United States, the world's top wine market, saw consumption fall 5.8 percent to 33.3 million hl. Delgrosso said that tariffs ordered by US President Donald Trump, even though temporarily suspended, could become "another bomb" for the wine industry. Sales in China remain below pre-Covid-19 levels, despite a rebound since the pandemic. Europe, which accounts for nearly half of worldwide sales, saw consumption fall 2.8 percent last year. Even in France, one of the key global producers, 3.6 percent less wine was knocked back last year. Spain and Portugal were among rare markets where consumption increased. The OIV said production had been hit environmental extremes such as above average rainfall in some key regions and droughts in others. Italy was the world's top producer with 44 million hl, while France's output fell 23 percent to 36.1 million hl, its lowest level since 1957. Italy is also the biggest wine exporter and its trade increased because of the popularity of sparkling wines such as Prosecco. Spain produced 31 million hl, while US wine output fell 17.2 percent to 21.1 million hl, mainly because of extreme heat. The OIV could not predict if consumption would take off again and wine industry players, such as the French retail chain Nicolas say there is a "generational" fall in drinking. "People do not drink in a festive way anymore and young people consume less than their parents," the company said in a statement to AFP. But it added, "people drink less, but better" and so are ready to spend more. cho/ebl/tw/giv

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