2 days ago
Kylie Jenner's Favourite Studded Bikini Comes From This Secret Spanish Brand
Gimaguas, Costa Maxi Dress
Gimaguas, Bow-Embellished Top
Gimaguas, Luna Midi Skirt
Gimaguas, Saona Panelled Trousers
Gimaguas, Maxi Casilda Canvas Bag
Gimaguas, Bailarina Studded Flats
Gimaguas, Diane Mini Dress
Gimaguas, Kite Mini Dress
There's no polite way to put it: some countries are simply more proficient at summer dressing, thanks largely to their meteorological advantage. While we in the UK persist with a heatwave uniform that sits somewhere between festival chic and a Sienna Miller-era boho remix - part practicality, part party girl - those closer to the equator have mastered the art of beach-adjacent dressing that translates seamlessly to city pavements. Case in point: Gimaguas, the Spanish label currently enjoying cult status among Gen Z (Kylie Jenner included). And honestly? The hype tracks.
Translating to 'twins', Gimaguas was founded in 2018 by the twin sisters Claudia and Sayana Durany in Barcelona, where they still run the brand today. Their collections - produced locally in collaboration with Spanish artisans - sit somewhere between homespun charm and something a bit more beach ready.
What exactly does Gimaguas look like? Those fluent in fashion shorthand will clock the Gisele-at-the-beach, circa 2002 energy immediately. For everyone else: imagine the brand's aesthetic as an amalgamation of Y2k surfer boy falls for surfer girl, and they raid each other's wardrobes before heading to a beach rave in Ibiza. Or, put differently: think skimpy silhouettes (for her and for him), cheeky details, delicate fabrics, sparkle-strewn separates, the perfect baby tee, and a near-religious devotion to the nano mini.
In recent years, Gimaguas has quietly cemented its status as a Gen Z favourite - thanks in no small part to its studded Franca shoulder bag (ubiquitous on Instagram) and more of the great studded stuff, courtesy of its collaboration with the flip flop heavyweight, Havaianas. Most recently, the brand has gained the Jenner stamp of approval, as the youngest Kardashian-Jenner sister was spotted in a studded bikini by the brand - algorithm-approved, bien sûr.
©Instagram / @kyliejenner
So, if you're still finding yourself in the midst of piecing together your perfect summer wardrobe, might we suggest you take a closer look at this Spanish staple? Chances are, you will most definitely find something to upgrade your hot weather essentials, at - a piece of good news - surprisingly commendable prices. 1.
Gimaguas, Costa Maxi Dress 2.
Gimaguas, Bow-Embellished Top 3.
Gimaguas, Luna Midi Skirt 4.
Gimaguas, Casilda Belt 5.
Gimaguas, Saona Panelled Trousers 6.
Gimaguas, Maxi Casilda Canvas Bag 7.
Gimaguas, Bailarina Studded Flats 8.
Gimaguas, Diane Mini Dress 9.
Gimaguas, Swimsuit 10.
Gimaguas, Kite Mini Dress
Henrik Lischke is the senior fashion features editor at Grazia. Prior to that, he held the role of commerce writer at British Vogue, and was junior fashion editor at The Sunday Times Style. A first-class honours Fashion Journalism graduate from UAL: London College of fashion, Henrik is invariably on the lookout for the newest talent in fashion, that is driving the industry forward, and shining the spotlight on them whenever possible. He's also got a passion for interiors design and the arts. Follow Henrik on Instagram @henriklischke.
