Latest news with #GlazingMist
Yahoo
9 hours ago
- Entertainment
- Yahoo
'Babygirl 'Actor Harris Dickinson Gets Glazed Donut Skin in Hailey Bieber's New rhode Campaign
Hailey Bieber stars in a new Rhode campaign alongside Babygirl star Harris Dickinson The new ad debuts the brand's new Glazing Mist, which officially hits the market on June 24, with Dickinson as its first male model Rhode's new ad is the first to be released after the brand was acquired by e.l.f. Beauty under a $1 billion dollar dealBaby girls will want a spritz of this. On June 9, Hailey Bieber's beauty company, rhode, debuted a new campaign starring none other than Babygirl star Harris Dickinson. As the brand's first male model, the actor — who was also recently cast in the upcoming The Beatles biopic — touts the new hydrating Glazing Mist, which will be available on June 24. In an interview with WWD, Bieber, 28, said she knew Dickinson would be a great fit for her brand after she watched him opposite Nicole Kidman. 'I watched [Babygirl] and I thought it was so great. I knew for this campaign that I really, really wanted to use a male face. I'm just really a fan of his work and I just felt like there could be really good synergy between him and Rhode," said the mom of one. Bieber's vision for a "beautiful, natural and organic" campaign manifested in a series of black and white images with Dickinson, 28, covered in droplets of Glazing Mist (for Bieber's signature glazed donut look, of course). 'I didn't want anything to feel too on the nose with Babygirl. I never want to make anything feel gimmicky and the undertone of it all is there. I wanted it to feel chic and sporty,' she explained, which is why, despite rhode's reputation for milky formulas, there's not a glass of milk in sight (if you've watched that one Babygirl scene, you know what we're talking about). Further in her interview, Bieber clarified that introducing Dickinson as a brand face doesn't mean a men's skincare category is in the works, but rather it points to an expansion of rhode's community. 'Women have gravitated towards [rhode] mostly, but my husband [Justin Bieber] has used Rhode since its inception and I really wanted all of the packaging to feel as unisex as possible," she said. 'I really, really want Rhode to just feel like a world that's open to anybody who gravitates towards it and just wants great skin care with great packaging, storytelling and imagery. That's why I like bringing a male face into it because I want everybody to see themselves in the brand and in the imagery at different points," she added. Never miss a story — sign up for to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories. On May 28, it was announced that rhode was acquired by e.l.f. Beauty under a $1 billion dollar deal, only three years after Bieber debuted the company with four products in June 2022. Per a press release, Bieber will continue her role as founder and additionally serve as rhode's chief creative officer and head of innovation, overseeing creative, product innovation and marketing. She will also act as a strategic advisor to the combined companies. is now available in the Apple App Store! Download it now for the most binge-worthy celeb content, exclusive video clips, astrology updates and more! Following the lucrative business move, a source told PEOPLE that Bieber didn't even have to look for a buyer to take her company to the next step. "This deal came to her," the source shared. "She's incredibly excited about this new step. She's proud of how far rhode has come, and she truly believes that teaming up with e.l.f will help take the brand to the next level. The resources and support they're bringing to the table are everything she's been hoping for." They continued: "To be acquired and recognized by such a powerful global company feels like such an honor to her. She can't wait to take rhode global. She also received a generous cash payout as part of the deal." Read the original article on People
Elle
13 hours ago
- Entertainment
- Elle
Harris Dickinson's Steamy Rhode Campaign Is So Babygirl
Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Our favorite father figure is back. Babygirl actor and future Mr. Darcy Harris Dickinson is officially the first man to be a Rhode ambassador. Dickinson is the face of the brand's new Glazing Mist, which launched today. In the black-and-white photos, Dickinson is covered in beads of what looks like sweat, but is actually the beauty mist. It's only fitting that the first man to be paired with a Rhode product is famous for a scene involving milk. After all, Rhode's last skin care campaign, for the Glazing Milk, featured founder Hailey Bieber pouring the product on her like she's starring in a 'Got Milk?' commercial. Partnering with Dickinson is another brilliant marketing move from Bieber, who has collaborated with celebrities like Claudia Schiffer in the past. Rhode's Glazing Mist is an on-the go hack for instantly dewy skin, so you can channel Dickinson's steamy campaign at any time. The new mist is a super-fine spray that's packed with antioxidants and moisturizing ingredients. It has ectoin, a hero ingredient that draws water into your skin to hydrate; ceramides, which help repair the skin barrier; and magnolia extract, which works to clarify and soothe. The mist joins other cult-favorite products in the Rhode skin-care lineup, like the Glazing Milk and the Barrier Restore Cream. Rhode recently made headlines after being acquired by e.l.f. Beauty for $1 billion. Bieber is staying on as Rhode's chief creative officer and head of innovation—so don't worry, many more creative campaigns like this one are in the forecast. Rhode's Glazing Mist will be available to purchase on June 24 at 12 P.M. EST. In the meantime, don't mind us printing out these photos of Dickinson to hang on our walls.
