Latest news with #GlobalAmbassador
National Post
06-05-2025
- Business
- National Post
Aramis Announces New Fragrance, Intuition, with Dwyane Wade as Global Ambassador
Article content NEW YORK — Today, Aramis announces the launch of Intuition by Aramis, marking a new chapter for the legendary men's fragrance brand. Dwyane Wade will serve as Global Ambassador and the face of Intuition by Aramis, launching in August 2025, having collaborated closely with the brand on the campaign storytelling and creative expression. Article content Article content Launched in 1963, Aramis became an industry leader in the men's fragrance and grooming category as the first men's prestige fragrance in the US. More than 60 years later, leveraging the brand's rich heritage and fragrance authority, Intuition by Aramis is inspired by the idea of a new kind of masculinity – EQ as well as IQ; sensitivity as well as strength; purpose as well as power. Wade is the embodiment of all these qualities, evolving from one of the most successful NBA shooting guards to a highly regarded multi-hyphenate: producer, philanthropist, advocate, and entrepreneur. Article content 'I'm excited to join the Aramis family as a Global Ambassador and launch Intuition by Aramis this summer,' said Dwyane Wade. 'Aramis is a brand that aligns with my values, and Intuition reflects modern masculinity and confidence. Fragrance is all about how you present yourself to the world. Your scent is part of your vibe, and my new fragrance truly levels up your scent-game.' Article content 'We couldn't be more excited to be announcing Intuition by Aramis with the incomparable Dwyane Wade,' said Justin Boxford, Global Brand President, Estée Lauder & Aramis. 'From family to fashion to philanthropy, Dwyane is a visionary and changemaker who is the epitome of modern masculinity. Through the reimagination of Aramis and the collaboration with Dwyane, we are able to honor the brand's incredible heritage while tapping into new consumers in the rapidly growing men's fragrance market.' Article content Intuition by Aramis, a woody, green neo-fougère, will launch in August 2025 at key global retailers and will retail for $95/50ml and $130/100ml. Article content Wade's inaugural Intuition campaign will debut across TV, print, digital, in-store and OOH. Article content About Aramis In 1963, Aramis was created by Mrs. Estée Lauder, trailblazing entrepreneur and visionary founder of her eponymous cosmetics company, to be the most elegant men's cologne in the world. Refined and distinctive, with a classic masculinity and sophistication that would transcend time, Aramis was the first prestige men's fragrance to be sold in department stores around the world and quickly became an industry leader in the men's fragrance and grooming category. Article content Today, Aramis Fragrance is revitalized and reimagined for a new generation. Article content Follow Aramis on Instagram @AramisFragrances #ARAMISINTUITION. Article content About Dwyane Wade Dwyane Wade is an entrepreneur with partnerships including Way of Wade, MISSION, Stance, BallerTV, Proudly, Versace, TMRW Sports, Wade Cellars, Thorne, and Jeeter. Wade has stakes in the Utah Jazz, Chicago Sky, Real Salt Lake, and Utah Royals ownership groups. The WY Network is Wade's digital show and podcast network, which includes hero show Time Out where you can find unfiltered basketball, lifestyle, and cultural conversations. Founder of 59th & Prairie Entertainment, he is an executive producer of Emmy and Oscar-winning projects. He is the New York Times bestselling author of A Father First, co-authored the New York Times bestselling children's book Shady Baby, and released his photographic memoir DWYANE in 2021. His Wade Family Foundation provides relief to marginalized communities in need. As an NBA player for sixteen seasons and primarily with the Miami Heat, he was selected as an NBA All-Star 13 times, won three NBA championships, and was named the 2006 NBA Finals Most Valuable Player. He is an Olympic Gold medalist, was named to the NBA's 75th Anniversary team as one of the 75 greatest players in NBA history and was inducted into the 2023 Naismith Memorial Basketball Hall of Fame. In 2024, Wade became the first Miami Heat player to receive a statue. Article content Article content Article content Article content Article content Article content
Axios
19-02-2025
- Sport
- Axios
How Larry Fitzgerald became Phoenix's No. 1 cheerleader
When Arizona Cardinals players hang up their cleats, they often book a one-way ticket back to where they came from. But Hall of Fame-bound wide receiver Larry Fitzgerald has sunk his roots deeper into the Valley since retiring in 2020. Why it matters: Fitzgerald, a Minneapolis native, has become one of Arizona's biggest cheerleaders and most treasured ambassadors. The big picture: The 11-time Pro Bowler is invested in the state — financially, philanthropically and personally. His business ventures include co-ownership of AZ Drive, the Valley's Major League Pickleball team. The Larry Fitzgerald Foundation supports numerous Phoenix-area nonprofits that promote youth education and breast cancer awareness. And he continues to raise his family in Paradise Valley. His son, Devin Fitzgerald, is a standout wide receiver at Brophy College Prep and has received 2026 scholarship offers from ASU and UofA. Driving the news: Fitzgerald is preparing for the 15th anniversary of his signature charity event, Fitz's Supper Club, at Dominick's Steakhouse at Scottsdale Quarter. Fitzgerald told us last week he plans to use part of the proceeds to continue the mobile mammogram program his foundation launched with Banner MD Anderson last year, which has already served 470 women. Between the lines: In many ways, Fitzgerald and the Valley grew up together. He was just 20 years old when drafted by the Cardinals in 2004. He reminisced about how Loop 101 wasn't even finished when he arrived in Phoenix. The Cardinals were still playing at Sun Devil Stadium, awaiting completion of their permanent home in Glendale. And he was enjoying the spoils of youth and wide-open spaces — riding dirt bikes in the desert near his Ahwatukee home and testing the speed limit on old Pecos Road (what's now Loop 202 South Mountain Freeway) in his BMW, he told us. State of play: Fitzgerald and Phoenix are a little more polished now. He's a trusted figure in business, charitable and political circles. He delivered a eulogy at former U.S. Sen. John McCain's funeral, he's quick to lend a hand to area nonprofits, and his investment group provides financial backing for several local projects including Sam Fox's hotel, The Global Ambassador. As for Phoenix's transformation, just ask Fitzgerald to sum it up: He pridefully boasted about the arrival of the Taiwan Semiconductor Manufacturing Co., ASU's growth and its new real estate program, and the Valley's hosting of mega-events like the NCAA Final Four and Super Bowl. What they're saying:"It just makes me really grateful to be a part of a community that I think truly is on the rise," Fitzgerald told us. The bottom line: When we asked if he plans to be an Arizonan for life, he said, "I hope so. If it was up to me, I would be." We all hope so, Larry.
