Latest news with #GlobalGoals
Campaign ME
29-05-2025
- Business
- Campaign ME
A balancing act that tourism cannot afford to get wrong
In today's travel and tourism sector, particularly in the Middle East, we stand at a pivotal crossroads. Our region is pioneering some of the world's most ambitious tourism gigaprojects, designed to drive economic diversification and align with the United Nations Sustainable Development Goals (SDGs), also known as the Global Goals. Yet amid this transformation, many chief executive officers and chief marketing officers find themselves grappling with a familiar, and increasingly perilous, tension: performance marketing versus brand building. It is easy to understand why. The pressure to deliver immediate results is immense. New destinations must demonstrate return on investment quickly, measured in clicks, leads and conversions. Performance marketing offers speed, precision and the lure of instant gratification. However, if we get trapped in a short-term mindset, we risk undermining the deeper, more vital work of building destination brands that inspire, endure and, above all, lead sustainable change. Performance marketing delivers, but brand building sustains for tourism In the Middle East, as in the world beyond, tourism is no longer simply about attracting visitors. It is about catalysing economic transformation, fostering environmental stewardship and empowering communities. Achieving these ambitions demands more than tactical media buys or algorithm tweaks. We need a careful cultivation of brand ecosystems that genuinely connect with global audiences seeking meaning, purpose and impact. Performance marketing can drive bookings. But it cannot, on its own, build belief. And without belief – in a destination's values, in its stewardship of culture and nature and in its commitment to sustainable progress – no amount of paid media can create the enduring loyalty and advocacy that sustainable tourism depends on. True value in tourism comes not from transactions, but from trust – which must be earned, lived and shared. Brand as a platform for purpose The next generation of travellers, particularly millennials and Gen Z, no longer view destinations as mere places to visit. They seek deeper alignment with their values, caring profoundly about sustainability, community empowerment and ethical stewardship. For them, a destination's brand must transcend logos and slogans; it must embody a visible and credible commitment to shaping a better world, not merely offering a beautiful one. In this evolving landscape, the SDGs offer destinations far more than a compliance framework. They provide a strategic foundation for purpose-led positioning, enabling brands to articulate ambitions around climate action, gender equality, responsible consumption and inclusive growth. Those that embed the SDGs authentically into their brand DNA are not only fulfilling a moral imperative – they are building reputational equity that no short-term campaign can replicate Some of the tourism gigaprojects across the Middle East are already signalling this shift. Conservation, renewable energy and community development are no longer peripheral to their brand propositions; they are central to their value creation strategies. Yet, as ambition grows, so too must authenticity. In an era of radical transparency, brand expression must be matched by measurable action. Otherwise, the painstakingly earned credibility risks being undermined by scepticism – or, worse, by accusations of greenwashing – eroding the hard-won progress that no destination can afford to lose. Resetting priorities: a call for leadership As stewards of our brands, CEOs and CMOs must lead the charge towards a more holistic marketing philosophy – one that aligns short-term performance with long-term brand equity and transactional goals with transformational impact. Several priorities emerge: First, embed sustainability commitments into the core of brand strategy, not just marketing communications. Sustainability should not be a campaign theme; it should be the brand's enduring reason for being. Second, recalibrate marketing KPIs. Bookings and conversions matter, of course. But so too must trust, advocacy, reputational strength and perceptions of authenticity. What we measure shapes what we value. Third, foster cross-functional collaboration. Brand, sustainability, operations and guest experience teams must co-create the destination's promise and proof points. Marketing must not simply package reality but help shape it. Fourth, practise radical transparency. Perfect sustainability does not exist. Progress, not perfection, should be the goal. Brands that openly share their sustainability journey – including their challenges – will win far greater loyalty than those who attempt to curate flawless narratives. Finally, invest in building deep, evolving brand ecosystems. Beyond promotional bursts, destinations need sustained expressions of their purpose – narratives that invite travellers to become part of a shared journey towards a better future. Higher calling for tourism The Middle East is uniquely positioned to lead this new era of tourism. Our gigaprojects are not burdened by legacy systems; they are being built, quite literally, from the ground up. We have a once-in-a-generation opportunity to redefine what success looks like – not just in terms of visitor numbers, but in terms of positive social, environmental and economic outcomes. Performance marketing will always have its place. But brand-building rooted in authenticity, sustainability and purpose is what will future proof our destinations and allow us to contribute meaningfully to the Global Goals. At its best, tourism is about hope, connection and possibility. Let us ensure our marketing practices, like our projects, reflect that higher calling. Let us build brands that not only invite the world to visit but inspire the world to believe – and to care. The future of tourism depends on it. By Megan French-Ritsch, Executive Director Strategic Marketing and Brand, confidential Public Investment Fund (PIF) project
Associated Press
15-05-2025
- Business
- Associated Press
Antea Group USA With Inogen Alliance Launches Season 2 of a Global EHS Podcast: Rethinking EHS
ST. PAUL, Minn., May 15, 2025 /3BL/ - Antea Group USA is proud to announce the launch of Season Two of Rethinking EHS: Global Goals, Local Delivery, a global podcast with Inogen Alliance. This season launches June 24th, with early-access available one week prior. On this podcast, we traverse the globe to unearth the stories of EHS and sustainability communities making an impact on the ground. We share compelling stories, expert insights, and diverse perspectives to highlight tangible solutions and share innovative strategies to drive change. The idea for a global podcast started from a desire to create an accessible platform for sharing local insights from every corner of the world. We envisioned a space to give back to the EHS community by spotlighting expert perspectives, lessons learned, challenges faced, and conversations around today's most pressing and emerging topics. Advancing global goals requires collective learning and collaboration—and this podcast is one way we can help drive that progress together. In season one, we had thousands of listeners tuned into episodes spanning topics such as Social & Environmental Justice, Occupational Health and Safety, COP29 outcomes, Biodiversity, CSRD, and more. For season two, we knew we had to continue the conversations. This season the podcast will be available both in audio and full video formats across all podcast streaming platforms including Spotify and Apple, as well as our YouTube channel. Across our Alliance, Associates connect regularly through 10 global working groups covering critical focus areas like water, sustainability, energy transition, remediation, mergers & acquisitions, health & safety, and more. Our bi-annual in-person meetings also provide a unique opportunity to hear from experts across regions as they share insights, feedback, and updates on current trends. Now, we're excited to bring more of those stories and expertise to a wider, external audience. 'In pursuit of our purpose, we draw on the collective experience of our 70+ and growing members, actively incorporating their technical expertise to partner with organizations all over the world to achieve an equitable and resilient planet. The podcast allows us to extend this expertise and knowledge to a broader base to help accelerate towards a more resilient planet for all,' Angelique Dickson, President of Inogen Alliance and Executive Vice President (EVP) at Antea Group USA. Whether you're an EHS practitioner, a sustainability specialist, or a leader striving to improve your organization, subscribe and listen to this new series to gain insights and learn from our local experts on the ground. Sign up now for early access to episode one of the new season. Upcoming episode topics include: Our professional host is Phil Dillard, an entrepreneur, educator, business strategist, Lean Startup expert, and subject matter expert and practitioner of Waste-to-Value, Circular Economy and Regenerative Economy solutions. As a former naval officer, corporate strategist, and manufacturing executive, Phil managed organizational growth, business strategy, fundraising, and operations. Phil is the Founder & CEO of Thruline Networks. Our co-host this season will be President of Inogen Alliance, Angelique Dickson, as well as guest co-hosts from some of our global working group leaders and leadership team members. Upcoming speakers in episodes include Angelique Dickson, President of Inogen Alliance and EVP at Antea Group USA; Alex Ferguson, CEO of Antea Group UK; Lida Tan, President of Anew Global Consulting China; Alizabeth Aramowicz-Smith, VP at Antea Group USA; Andrew Green, Peter J. Ramsay & Associates Australia; Paul Walker, Tonkin + Taylor, New Zealand; Beatrice Bizzaro, HPC Italy; Sofiane Kessouar, Baden Consulting Switzerland; and more to come. The global podcast is made possible by sponsoring Associates Anew Global Consulting, Antea Group USA, Antea Group UK, Baden Consulting, Chola MS Risk, HPC AG, Peter J. Ramsay & Associates, and Tonkin + Taylor. About Inogen Alliance Inogen Alliance is a global network made up of over 70 independent local businesses and over 6,000 consultants around the world who can help make your project a success. Our Associates collaborate closely to serve multinational corporations, government agencies, and nonprofit organizations, and we share knowledge and industry experience to provide the highest quality service to our clients. If you want to learn more about how you can work with Inogen Alliance, you can explore our Associates or Contact Us. Watch for more News & Blog updates, listen to our podcast and follow us on LinkedIn. About Antea Group Antea®Group is an environment, health, safety, and sustainability consulting firm. By combining strategic thinking with technical expertise, we do more than effectively solve client challenges; we deliver sustainable results for a better future. We work in partnership with and advise many of the world's most sustainable companies to address ESG-business challenges in a way that fits their pace and unique objectives. Our consultants equip organizations to better understand threats, capture opportunities and find their position of strength. Lastly, we maintain a global perspective on ESG issues through not only our work with multinational clients, but also through our sister organizations in Europe, Asia, and Latin America and as a founding member of the Inogen Alliance. Learn more at Visit 3BL Media to see more multimedia and stories from Antea Group
Syyaha
24-04-2025
- Business
- Syyaha
Samsung and the United Nations Development Programme Welcome Five New Young Leaders to Generation17
Samsung Electronics Co., Ltd. today announced the addition of five new Young Leaders to Generation17, an initiative in partnership with the United Nations Development Programme (UNDP) that supports young changemakers driving progress to achieve the Sustainable Development Goals (SDGs), also known as the 'Global Goals.'Since launching Generation17 in 2020, Samsung and UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin America, the Middle East and North America, addressing critical issues that span all 17 Global Goals. The partnership has provided these Young Leaders with the latest Samsung Galaxy technology, along with networking and mentorship opportunities, to amplify their stories and advance their work. The newest cohort, focused on advancing solutions in marine conservation, environmental sustainability, gender equality and quality education, reflects Samsung's continued commitment to a more equitable future for all. 'As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,' said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. 'Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.' Five Global Changemakers The newest Generation17 Young Leaders were selected from hundreds of applicants and bring new areas of expertise to the initiative, expanding the reach of Generation17. As members of the Generation17 community, they will leverage technology and global platforms to advocate for the issues that matter most to them. Brigitta Gunawan (Indonesia) – An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30×30 Indonesia and Diverseas.'At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored—that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime—so there I was, ready to co-create a future where people and planet prosper.'José Francisco Ochoa (Ecuador) – A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems.'The ocean sustains life, yet many don't realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it's too late.'Renata Koch Alvarenga (Brazil) – Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls' climate action.'Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women's leadership in climate decision-making and ensure no one is left behind.'Rahaf Abu Mayyaleh (Jordan) – A climate activist, sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills.'Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet.'Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women's health while generating employment for women.'Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas, and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures.'Elevating Youth Voices for Global ActionSince the launch of Generation17 in 2020, Samsung and UNDP have partnered to empower Young Leaders—helping them amplify their stories and accelerate their efforts to drive meaningful change in communities across the world. Additionally, the initiative provides opportunities for Young Leaders to showcase their impact on a global the coming months, these Young Leaders will attend various major global events, where they will engage with policymakers, innovators and fellow changemakers. Through these platforms, they will contribute to international conversations on sustainable development and drive tangible progress toward the Global Goals, ensuring that youth voices play a crucial role in shaping a more sustainable year, Generation17 alum Tamara Gondo took the stage at Samsung's Galaxy Tech Forum, highlighting the company's commitment to sustainability and the power of collaboration with like-minded partners to tackle worldwide challenges. She also shared how the initiative has helped scale her organization's impact since she joined in 2022.'Young people are the future of global development, and with fewer than five years left to achieve the Global Goals, the time to act is now,' said Achim Steiner, Administrator of UNDP. 'Through our long-standing partnership with Samsung, we are empowering youth to advance solutions that address climate and human rights challenges and to inspire a new generation to join the fight for a more sustainable and just future.' Generation17 reflects the shared commitment of Samsung and UNDP to harness technology for positive impact. Their collaboration began in 2019 with the launch of the Samsung Global Goals App—a mobile platform that educates users about the Goals while enabling them to contribute through everyday use of their Galaxy devices. As detailed in Samsung's Global Goals Report, as of September 2024, the app has been installed on nearly 300 million Samsung Galaxy devices worldwide—including smartphones, tablets and smartwatches—and has helped generate more than $20 million USD to support UNDP's global environmental and social initiatives.
Al Bawaba
21-04-2025
- Business
- Al Bawaba
Samsung and the United Nations Development Programme Welcome Five New Young Leaders to Generation17
Samsung Electronics Co., Ltd. announced the addition of five new Young Leaders to Generation17, an initiative in partnership with the United Nations Development Programme (UNDP) that supports young changemakers driving progress to achieve the Sustainable Development Goals (SDGs), also known as the 'Global Goals.' Since launching Generation17 in 2020, Samsung and UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin America, the Middle East and North America, addressing critical issues that span all 17 Global Goals. The partnership has provided these Young Leaders with the latest Samsung Galaxy technology, along with networking and mentorship opportunities, to amplify their stories and advance their work. The newest cohort, focused on advancing solutions in marine conservation, environmental sustainability, gender equality and quality education, reflects Samsung's continued commitment to a more equitable future for all. 'As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,' said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. 'Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.' Five Global Changemakers The newest Generation17 Young Leaders were selected from hundreds of applicants and bring new areas of expertise to the initiative, expanding the reach of Generation17. As members of the Generation17 community, they will leverage technology and global platforms to advocate for the issues that matter most to them. Brigitta Gunawan (Indonesia) – An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30x30 Indonesia and Diverseas. 'At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored—that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime—so there I was, ready to co-create a future where people and planet prosper.' José Francisco Ochoa (Ecuador) – A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems. "The ocean sustains life, yet many don't realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it's too late." Renata Koch Alvarenga (Brazil) – Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls' climate action. 'Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women's leadership in climate decision-making and ensure no one is left behind.' Rahaf Abu Mayyaleh (Jordan) – A climate activist, sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills. "Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet." Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women's health while generating employment for women. "Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas, and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures." Elevating Youth Voices for Global Action Since the launch of Generation17 in 2020, Samsung and UNDP have partnered to empower Young Leaders—helping them amplify their stories and accelerate their efforts to drive meaningful change in communities across the world. Additionally, the initiative provides opportunities for Young Leaders to showcase their impact on a global scale. In the coming months, these Young Leaders will attend various major global events, where they will engage with policymakers, innovators and fellow changemakers. Through these platforms, they will contribute to international conversations on sustainable development and drive tangible progress toward the Global Goals, ensuring that youth voices play a crucial role in shaping a more sustainable future. This year, Generation17 alum Tamara Gondo took the stage at Samsung's Galaxy Tech Forum, highlighting the company's commitment to sustainability and the power of collaboration with like-minded partners to tackle worldwide challenges. She also shared how the initiative has helped scale her organization's impact since she joined in 2022. 'Young people are the future of global development, and with fewer than five years left to achieve the Global Goals, the time to act is now,' said Achim Steiner, Administrator of UNDP. 'Through our long-standing partnership with Samsung, we are empowering youth to advance solutions that address climate and human rights challenges and to inspire a new generation to join the fight for a more sustainable and just future.' Generation17 reflects the shared commitment of Samsung and UNDP to harness technology for positive impact. Their collaboration began in 2019 with the launch of the Samsung Global Goals App—a mobile platform that educates users about the Goals while enabling them to contribute through everyday use of their Galaxy devices. As detailed in Samsung's Global Goals Report, as of September 2024, the app has been installed on nearly 300 million Samsung Galaxy devices worldwide—including smartphones, tablets and smartwatches—and has helped generate more than $20 million USD to support UNDP's global environmental and social initiatives.
Zawya
20-04-2025
- Business
- Zawya
Samsung and the United Nations Development Programme welcome five new young leaders to Generation17
Amman, Jordan – Samsung Electronics Co., Ltd. announced the addition of five new Young Leaders to Generation17, an initiative in partnership with the United Nations Development Programme (UNDP) that supports young changemakers driving progress to achieve the Sustainable Development Goals (SDGs), also known as the 'Global Goals.' Since launching Generation17 in 2020, Samsung and UNDP have supported Young Leaders from across Asia, Africa, Europe, Latin America, the Middle East and North America, addressing critical issues that span all 17 Global Goals. The partnership has provided these Young Leaders with the latest Samsung Galaxy technology, along with networking and mentorship opportunities, to amplify their stories and advance their work. The newest cohort, focused on advancing solutions in marine conservation, environmental sustainability, gender equality and quality education, reflects Samsung's continued commitment to a more equitable future for all. 'As we accelerate efforts to achieve the Global Goals, we are proud to welcome the next cohort of Young Leaders to Generation17,' said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. 'Their passion, creativity and commitment to addressing global challenges embody the spirit of innovation that fuels meaningful change. We look forward to seeing how these five new Young Leaders will leverage technology for good to inspire action, mobilize communities and create lasting impact for a more sustainable and equitable world.' Five Global Changemakers The newest Generation17 Young Leaders were selected from hundreds of applicants and bring new areas of expertise to the initiative, expanding the reach of Generation17. As members of the Generation17 community, they will leverage technology and global platforms to advocate for the issues that matter most to them. Brigitta Gunawan (Indonesia) – An ocean-climate advocate who has engaged with over 15,000 people in 100+ locations with environmental education and marine conservation opportunities through her organizations 30x30 Indonesia and Diverseas. 'At 17, it struck me that we were nothing but a small speck in a big world that remains largely unexplored—that if we continued as bystanders, we would see this fragile ecosystem cripple within our lifetime—so there I was, ready to co-create a future where people and planet prosper.' José Francisco Ochoa (Ecuador) – A biologist and co-founder of Academia del Océano, an edtech platform promoting marine conservation, digital tools and sustainability in Spanish-speaking communities, equipping thousands with the tools to protect marine ecosystems. "The ocean sustains life, yet many don't realize how deeply connected we are to it. We must embrace innovation, education and collective action to protect our blue planet before it's too late." Renata Koch Alvarenga (Brazil) – Founder and Executive Director of EmpoderaClima, a youth-led organization advocating for climate justice by addressing the disproportionate impact of climate change on women and promoting girls' climate action. 'Climate disasters are exacerbating gender inequality, but through the Global Goals, we can raise awareness of the need for women's leadership in climate decision-making and ensure no one is left behind.' Rahaf Abu Mayyaleh (Jordan) – A climate activist, sustainable technology advocate and founder of IBTKRGO, which develops eco-friendly educational kits using recyclable materials, including e-waste, to empower youth with digital skills. "Green technology is key to a sustainable future, and young innovators have the power to lead this transformation. Through IBTKRGO, I strive to bridge the gap between technology and sustainability, ensuring solutions that serve both people and the planet." Soumya Dabriwal (India) — Co-founder of Project Baala, a social enterprise addressing menstrual hygiene and reproductive health access through innovative solutions, including the sustainable distribution of reusable sanitary products and educational initiatives to de-stigmatize women's health while generating employment for women. "Access to Sexual and Reproductive Health and Rights (SRHR) is a fundamental human right. Through collective advocacy and innovation, we can break barriers, challenge stigmas, and build a world where everyone has the freedom and resources to make informed choices about their own bodies and futures." Elevating Youth Voices for Global Action Since the launch of Generation17 in 2020, Samsung and UNDP have partnered to empower Young Leaders—helping them amplify their stories and accelerate their efforts to drive meaningful change in communities across the world. Additionally, the initiative provides opportunities for Young Leaders to showcase their impact on a global scale. In the coming months, these Young Leaders will attend various major global events, where they will engage with policymakers, innovators and fellow changemakers. Through these platforms, they will contribute to international conversations on sustainable development and drive tangible progress toward the Global Goals, ensuring that youth voices play a crucial role in shaping a more sustainable future. This year, Generation17 alum Tamara Gondo took the stage at Samsung's Galaxy Tech Forum, highlighting the company's commitment to sustainability and the power of collaboration with like-minded partners to tackle worldwide challenges. She also shared how the initiative has helped scale her organization's impact since she joined in 2022. 'Young people are the future of global development, and with fewer than five years left to achieve the Global Goals, the time to act is now,' said Achim Steiner, Administrator of UNDP. 'Through our long-standing partnership with Samsung, we are empowering youth to advance solutions that address climate and human rights challenges and to inspire a new generation to join the fight for a more sustainable and just future.' Generation17 reflects the shared commitment of Samsung and UNDP to harness technology for positive impact. Their collaboration began in 2019 with the launch of the Samsung Global Goals App—a mobile platform that educates users about the Goals while enabling them to contribute through everyday use of their Galaxy devices. As detailed in Samsung's Global Goals Report, as of September 2024, the app has been installed on nearly 300 million Samsung Galaxy devices worldwide—including smartphones, tablets and smartwatches—and has helped generate more than $20 million USD to support UNDP's global environmental and social initiatives. About Samsung Electronics Co., Ltd. Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the world of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions while delivering a seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung Newsroom at About UNDP UNDP is the leading United Nations organization fighting to end the injustice of poverty, inequality, and climate change. Working with a broad network of experts and partners in 170 countries, UNDP helps nations to build integrated, lasting solutions for people and planet. Learn more at About Generation17 Generation17 is an initiative from Samsung and the United Nations Development Programme (UNDP) that elevates the voices of Young Leaders who are changing the world and contributing to the achievement of the Sustainable Development Goals (SDGs) or 'Global Goals.' Samsung and UNDP are providing mentorship, technology and networking opportunities for the Young Leaders as they advance their work. Learn more at
