12-04-2025
Just 33 Lesser-Known Beauty Products That Should Be On Your Radar By Now
We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page.
These items deserve a cult following and you can be the founding member.
1. Some collagen-infused forehead patches for when your skin is practically begging for a hit of hydration — this is the thirst-quenching refreshment you need! They contain collagen, vitamin E, aloe, and glycerin to help smooth fine lines and reduce the appearance of wrinkles.
Promising review:"The patches work great, I could see a difference after just a few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" — M. Brinson
Get a set of 12 from Amazon for $18.04 (also available in larger sets).
2. Glossmetics' Lychee Overnight Lip Mask that'll have you smackin' your luscious lips all over the place because when they look *and* feel this good, how could you not?! The non-sticky, shiny formula could be worn during the day OR as an overnight lip treatment. It contains vitamin E, shea butter, and peptides to help soften, moisturize, and condition your pout.
Check out a TikTok of the Glossmetics Overnight Lip Mask in action.
Promising review:"I'm obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I've purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand." — Tara Bills
Get it from Amazon for $7.99 (available in four flavors and multipacks).
3. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment for anyone who wants to give their curls effortless bounce and definition that actually lasts — look no further. It can be used as a conditioning treatment OR you can use it for all-day wear to help repair your locks. Reviewers also praise it for its gently detangling effect!
This treatment is for all curl types — reviewers with everything from 3B to 4C curls say it worked for them! The vegan, cruelty-free formula is free from sulfates, parabens, silicones, petrolatum, and mineral oil.
Promising review: "I love this hair conditioner I LITERALLY use it every DAY! It leaves my hair so soft and my natural curls are so bouncy! I'm in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" — Wendy
Get it from Amazon for $13.
4. Olay Super Serum Body Wash if you and your dry skin are fighting for your lives out there, especially during the colder months. This formula is infused with shea butter, collagen peptides, and niacinamide to help restore moisture and nourish your skin with long-lasting hydration. It's the body wash version of their TikTok-famous facial Super Serum — iykyk, enough said.
Amazon
Promising review:"I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer my skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" — Darina
Get it from Amazon for $13.99.
5. OR! Cremo's super rich moisturizing body wash inspired by the beloved Baccarat Rouge 540 scent you know and love. This divine formula contains white jasmine, red currant, and sweet amber, aka the ultimate treat for your senses. Bet you won't underestimate this body wash again!
Amazon, Emma Lord / BuzzFeed
My coworker Emma Lord had this to say: "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."
Promising review:"Cremo's body wash is nothing short of exceptional. If you're a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." — Ralph D. Thompson II
Get it from Amazon for $9.99 (available in three styles).
6. A TikTok-beloved "Soft" perfume rollerball that deserves wayyy more recognition IMO — it delivers a sweet, warm scent that rolls on easily and isn't too overpowering. There's a reason reviewers can't stop raving about the captivating scent, with some comparing it to lemon pound cake! It's basically the affordable version of Pink Sugar, which goes for $65.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." — Chrissy
Get it from Amazon for $6.10 (available in two sizes).
7. Mixsoon Bean Essence when you're ready to have your mind blown by a skincare product — this revolutionary formula hydrates *and* exfoliates at the same time. Ingredients such as fermented bean, barley, and pomegranate help get rid of dead skin cells while improving your skin tone. Best of all? No sticky residue!!
Promising reviews: " I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" — Losa
"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." — MissKayMae
Get it from Amazon for $19.90 (available in two sizes).
8. Eos' Cashmere Skin Collection Shave Oil you won't stop raving about after trying it, which is likely the same reaction you had to the Eos "cashmere" body lotion that blew up on TikTok. Now it's available in a shave oil that smells just as delicious and will help protect your skin from bumps and burns. Even reviewers with sensitive skin swear by it.
Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I'm impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It's a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" — Shay
"Worth the TikTok hype. Super smooth and smells phenomenal!" — K L
Get it from Amazon for $7.97 (available in three scents).
9. E.l.f's brand new Lash XTNDR Tubing Mascara because your lashes deserve the best and you don't wanna waste your time with dry, clumpy formulas that leave you full of regret. This one is perfect for peeps with thin, delicate lashes. The lightweight tubing technology is designed to wrap around your eyelashes for a smudge-proof lift that looks natural but also a little too good to be true, tbh. Plus, it's super easy to take off at the end of the day without tons of harsh scrubbing.
Check out a TikTok of the E.l.f. tubing mascara in action.
My colleague Emma Lord can vouch for this:" I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
10. A moisturizing Mise En Scene hair serum if your locks are feeling brittle and dryer than ever — this K-beauty product has you covered. It's made with seven nourishing oils, including argan, coconut, olive, apricot, marula, jojoba, and camellia. Reviewers praise this serum for helping to combat dryness! Plus, it smells downright divine.
Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn't seem as frizzy as before. I put it on after washing my hair, and then after it's dry. I tend to wash my hair two times a week, so I'll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I've been using it pretty consistently since purchasing and I've barely made a dent in it. Love it!" — Noley
Get it from Amazon for $13+ (available in two sizes and four other formulas).
11. Winky Lux Flower Balm to give your lips a subtle (and custom!) pink tint based on your unique pH levels. It also has a lovely moisturizing effect, so you'll knock out *two* steps in your routine with *one* product.
Amazon
Promising review: "I loved this color-changing balm!!!!!!! It's been my favorite purchase so far. I saw this girl on TikTok use it, and I had to try it. It's super compact, and the color it gives out is so pretty and fits well with everyone's skin tone. It's moisturizing and sheer. I'm buying more instead of getting my lips tattooed." — Stephany
Get it from Amazon for $16.99 (available in three styles).
12. A quick-drying nail concealer — you don't *have* to spend a fortune at the salon for those healthy nails you've been dreaming of. This heavenly formula is made with a mix of biotin and keratin to help strengthen your nails and prevent breakage. It gives a super subtle pink tint so you could wear it solo OR as a top coat!
Promising reviews: "My Dior nail glow ran out, and I saw this brand had a [lookalike} for that. I liked this color even more... Excellent everyday, clean-looking polish. Seems stronger than Essie." — reviewer22
"Growing out my nails has always been a challenge for me; I'm guilty of biting and peeling/picking at my nails when I'm nervous. This product has completely changed my nail game. It gives my nails a hard protective coating, and the tint of pink makes even my stubby nails look professional and pretty." — Andi
Get it from Amazon for $4.48.
13.
Medicube Deep Vitamin C Golden Capsule Face Moisturizer, a holy-grail product that contains tiny liposome capsules you can pop open on your skin to help brighten and smooth your complexion. Get ready for a punch of vitamin C and niacinamide that'll leave your skin positively radiant!
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slight sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby's bum the next morning!" — tracey + kiwi
Get it from Amazon for $19.90.
14. Or!!! Medicube's collagen jelly to get the beloved ~~glass skin~~ effect you've been chasing for years now. It's made with hydrolyzed collagen for better absorption while preserving firmness and elasticity. It also contains niacinamide to strengthen your skin barrier *and* boost hydration.
Promising review:"I'm obsessed with this product. I have dry skin, and this helps plump everything. I use it as the last step in my daytime routine, and it feels like it locks all my serums and toners in. At night, I put a thicker moisturizer on top, and it helps hydrate my skin while I sleep. The texture is so unusual and I love using the spatula to frost my face with it. I also love the fragrance, and it doesn't irritate my sensitive skin." — Kindle Customer
Get it from Amazon for $14.90 (also available in a smaller size).
15. A SeoulCeuticals toner mist, which will earn a *permanent* spot in your beauty routine once you experience its dewy effects. This skincare juggernaut is made up of 98% naturally derived ingredients such as soothing aloe, rejuvenating cucumber, and antioxidant-rich green tea that'll make your skin glow like never before. It hydrates, plumps, and helps treat blemishes while preventing future breakouts.
SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant Ella Cho to ensure quality and authenticity. You can read more about the brand here!
Promising review:" I'm on my fourth or fifth bottle of this stuff, I use it as a daily toner and I must say that it is AMAZING. My skin is even and bright. I look like a buttery roll or a glazed donut and I love it. My skin has never loved me more. I also pair this with their serum, along with a strict skincare routine." — Victoria Del La Torre
Get it from Amazon for $19.98 (available in two styles).
16. Maybelline Superfluff Volumizing Brow Mousse that'll make everyone go "WOW" as soon as they see your stunning, fluffy brows. This buildable formula comes with an easy-to-use applicator that'll lightly fluff your brows for a fuller but softer appearance. People might even ask where you got 'em done because they'll look professionally laminated. 👀
Amazon
Promising review:"So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." — jessica alexandra
Get it from Amazon for $10.97 (available in six shades).
17. A shockingly effective scar gel reviewers swear by for fading everything from burn scars to surgery scars. This fast-absorbing formula uses panthenol and allantoin, and is gentle enough to use on the face, too. It can help hydrate, moisturize, and soothe the affected area while promoting healing.
Promising review:"This product is awesome!!! I have been using it for a couple of months for acne scars and I have seen a huge reduction in scarring, depth of scars, and redness/color of scarring. My skin is smoother, the color is much more even, my skin never breaks out anymore, and the scars that I still have aren't really noticeable. I use it a.m. and p.m. I had given up that anything would help my acne scars. I have tried tons of products. This product is amazing!!!" — bkm61
Get it from Amazon for $14.50.
18. First Aid Beauty's Facial Radiance Pads soaked in lactic and glycolic acids to rejuvenate your skin with juuust the right amount of exfoliating, toning, and brightening! It also contains other goodies, like cucumber water, Indian gooseberry, lemon peel, and licorice root.
Sephora
Promising reviews: "Love these!! I first tried the sample and was convinced right away. They are a great addition to my morning routine and also a good way to refresh my face for my evening looks. The smell is lovely too! J'adore." — MariePhilipL
" Love these! So refreshing! These are a quick and easy way to keep my skin feeling clean and fresh." — 21lauryn21
Get a set of 28 from Amazon for $15.30 (also available in larger sizes) or from Sephora for $20+ (also available in larger sizes).
19. A wow-worthy detangling hairbrush for curly and coily hair that'll detangle tough knots like an absolute charm. It's designed with two-tiered teeth technology: the firmer teeth are gentle on delicate curls but tough on tangles while the shorter teeth help reduce frizz. It can be used on wet OR dry hair and works great for applying conditioning treatments and hair masks.
Amazon
It's designed for 3c– 4 c hair types. They also make a brush for fine hair and straight to curly hair!
Promising reviews:"I have very thick 3b–3c curly hair that goes down to my mid-back that I struggle to detangle and often end up extremely frustrated with it. This brush has made detangling so much easier without causing damage to my hair." — Peyton
"If you have extreme knots, matting, and overall difficult 4c hair, USE THIS BRUSH. I used it after taking down my braids, and it restored my hair without causing much breakage. 100% worth every penny." — Jessica Hawkins
Get it from Amazon for $15.99+ (available in four colors).
20. Neutrogena's new Collagen Bank Daily Facial Moisturizer with SPF 30 so you can accomplish two things at once: hydrate your skin *and* provide proper UV protection. Apply it in the AM and you'll be ready for the day with fewer steps in your skincare routine! It can be worn on its own or under makeup — reviewers say the lightweight formula makes it a great base primer!
This noncomedogenic formula is also free from fragrances, parabens, phthalates, and dyes!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review:"I've been using this for a few weeks now, and I'm thrilled with the results! This moisturizer is a game-changer in my skincare routine. The formula is lightweight and absorbs quickly, leaving my skin feeling hydrated without any greasy residue. What I love most is how it enhances my skin's natural glow and softness. The collagen boost helps firm and plump my skin, making it look and feel more youthful. It 's a fantastic base for makeup and keeps my skin looking fresh all day." — Gizem Atkan
Get it from Amazon for $18.69.
21. And a powdered SPF 30 sunscreen with a brush applicator that'll be a nice addition to your existing sun protection routine. It doesn't replace the liquid version but instead allows for quick and easy touchups throughout the day, especially if you'll be spending a LOT of it outside. Pop it in your bag or even your pocket and reapply as needed.
This can be worn on its own or over makeup. It comes in a translucent shade that's meant to work on all skin tones, and a shade called "a touch of tan" that adds a subtle bronze glow to light and medium skin tones.
Note: Powdered sunscreens are best used for touching up, not as a replacement for traditional sunscreen (read more from the Cleveland Clinic). If you're looking for a good sunscreen to add to your routine, check out our roundup of the best tinted sunscreens.
Brush On Block is a small business specializing in SPF products.
Promising review: "I was skeptical about the coverage of this product, but I have been using it every single day since it arrived and have yet to get sunburnt even though I spend upwards of 6 hours a day in the sun during the work week. I have also tested it on the weekend in instances where I would normally wear some sort of cream sunscreen on my face, but this seems to work just as well. For folks having concerns about coverage issue, I understand. I have been applying it by going in many circles over my face and seem to be successful with no problems. I have extremely sensitive skin along with a number of allergies and this is the first sunscreen ever that doesn't seem to break my face out at all. This will now be my go-to sunscreen for my face!" — Silver
Get it from Amazon for $34+ (available in two shades, and a new formula with added vitamin C and hyaluronic acid).
22. A huge pack of *cute* hydrocolloid pimple patches — for starters, you'll get SO much more bang for your buck with these than the Mighty Patch or Starface versions. More importantly, these contain more than just hydrocolloid. There's centella asiatica to soothe, salicylic acid to exfoliate, and tea tree oil to target blemishes. Need I say more??
Read more about tea tree oil and acne at Mayo Clinic.
Promising reviews: "These patches are amazing! Not only do they work effectively, but they also look great. The cooling sensation is really soothing, and they stay on for a long time. I highly recommend them to everyone!" — Nazik
"These pimple patches are the CUTEST!! I love the different colors and designs. They are comfortable to wear, easy to put on and remove, and they really work when I have a troublesome pimple or blemish. I will buy again." — Kara
Get a pack of 260 patches from Amazon for $9.99
23. Nyx's Lip IV Hydrating Gloss Serum so you can ~inject~ your pout with a powerful punch of tinted moisture that won't break the bank. This stuff promises 12 hours of hydration with a colorful lip-staining effect that actually lasts. You'll be low-key embarrassed you didn't try it sooner, tbh.
Promising review: "I normally don't love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don't even understand how moisturizing and glossy this is. It's not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I'm totally getting more!" — Katherine Stanton
Get it from Amazon for $11.97 (available in 12 shades).
24. SkinSmart Facial Cleanser Spray you'll tell all your friends to add to *their* cart because it targets acne-causing bacteria without robbing the skin of its beloved moisture. It's about to become your go-to beauty staple thanks to its ability to instantly refresh your skin on the spot.
Promising review:"I have ordered this twice now. If my skin is breaking out I just spray this on after washing my face and let it air dry. It is nonirritating and nondrying. It has a light chlorine smell to me. I can use both morning and night with no irritation. After a few days of this, my skin started clearing up! I put some in a travel spray bottle and take it when I'm flying. My skin always feels dirty on planes, and I spray it on a few times on travel days to freshen my face and hopefully kill some bacteria. It sprays over makeup with no issues." — SaraSmile11
Get it from Amazon for $17.46.
25. Elizabeth Mott's Thank Me Later Clean Face Towels so you can remove the day's makeup in a matter of minutes. These 100% natural wipes are made from bio-based viscose staple fiber, which is great for sensitive skin. They're double-sided with one side offering a smooth surface and the other is textured. Bonus: Each towel can be reused up to four times — that's 200 uses per box!
Amazon,
Elizabeth Mott is a Korean American woman-owned biz!
Promising review:"I had been using my MakeUp Eraser, and I love it. But they are $20 each. I tried generic brands for cheaper and they were not good. So when I saw these I wanted to try! I love them. I can use it for a few days and toss it. I still get several uses without the towel starting to smell after a couple of days. This also makes them PERFECT for traveling!" — Scout7575
Get a set of 50 from Amazon for $17.80
26. Sol De Janeiro Brazilian Milky Leave-In Conditioner, which comes from the makers of the legendary Bum Bum cream so you know it's gotta be the good stuff. This will meet most (if not all) of your haircare needs because it strengthens, defrizzes, protects against heat *and* locks in moisture. Plus, it smells like the iconic Cheroisa 62 fragrance mist you're probably already obsessed with.
Reviewers also use this as an easy detangler both for themselves and for their kiddos!
Check out a TikTok of Sol de Janeiro leave-in conditioner in action.
Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" — charlotte
Get it from Amazon for $28.
27. A *non*-aerosol dry shampoo powder infused with biotin and Korean ginseng for absorbing oil, volumizing limp locks, and keeping your hair fresh longer between washes! It contains a subtle scent thanks to lavender extract. It's the perf size for your travel bag too!
Promising review:"Best dry shampoo I've ever used. Love this product! You can pat on how much you want, rub it in, and it absorbs all oils as it should. No white residue leftover and I have dark brown hair. My hair is still soft and flowy, it's not hard or crunchy like Monday dry shampoo makes my hair feel. Love this lil' thing so much!!" — Sugar Magnolia
Get it from Amazon for $9.88
28. A wonderfully rich Eight Stants night cream that'll do all the heavy lifting while you indulge in some beauty sleep. It's made with protein peptides that may help stimulate collagen production for firmer skin with improved elasticity. Don't forget about niacinamide for fading dark spots and discoloration and hyaluronic acid for boosting moisture.
Eight Saints is a woman-owned small business that uses only eight plant-based ingredients in their skincare products.
Promising review: "Feels fantastic on your skin. It spreads nicely and soaks right in as if your face has just been cleansed rather than having put a moisturizer on. Your face feels clean, not suffocated like so many other creams. Similar to a gel, yet even more lightweight. It feels like it belongs there, not like a foreign body clinging to your skin. The improvement of the texture, the tone, the moisture, the elasticity, the blotches and pores — ALL OF IT — major improvement! I can't believe I did not take pictures! I definitely will be getting more of these products, and I am super excited to try them all! So glad I found this stuff, just wish I had done so sooner!" — L
Get it from Amazon for $34.
29. A sleek metal safety razor when you live for a close shave that doesn't result in nicks and cuts. You won't have to bother with costly disposables anymore *and* you'll have super smooth skin with less of a chance of painful razor burn! It even comes with 10 extra corrosion-resistant stainless steel blades so you'll be good to go for a while.
Promising review:"I love this razor. I have very sensitive skin, and this has been a lot less irritating than the disposable razors I'm used to. It feels a lot more luxurious and has a much better result. Would recommend." — Pretty How Town
Get it from Amazon for $21.14+ (available in 11 colors and with or without a stand).
30. A genius guide wand and eyeliner duo because there is an easier way to perfect your eyeliner game that doesn't involve starting the process over many times! This easy-to-use wand will be a big help if your hands are unsteady when applying eyeliner! It has a flexible, replaceable silicone tip that'll be nice and gentle on your eyes.
Each set includes a wand with a precision tip applicator, two replacement tips, and Guide's Line Long-Wear eyeliner.
Guide Beauty is a woman-owned small biz founded by makeup artist Terri Bryant after her own Parkinson's diagnosis made some once-routine makeup techniques more difficult. So she set out to listen to the most common makeup struggles and develop tools to make application easier for everyone!
Promising review:"I have extremely hooded Asian eyelids and shaky hands so eyeliner has kind of always been insurmountable to me and I had pretty much given up on it before trying this. I bought it with hopes it would work but it's now an actual game-changer in my makeup routine. Upon first attempt, I was able to do winged eyeliner for each eye in under five min., and the eyeliner has not budged since application. I haven't worn it out yet, but it feels like a pretty strong hold. Overall, I'm in love with this product." — Hailey
Get it from Guide Beauty for $50 (the eyeliner is available in black or brown).
31. A redness-reducing Snail Bee High Content Essence, which is a fast-acting formula that'll help improve your skin's tone and texture — say no more. This lightweight formula contains snail secretion filtrate (don't worry, no snails are harmed!) niacinamide, six-level peptides, and adenosine to soothe and hydrate your skin.
Note: this formula includes small traces of bee venom, so patch test before use!
Promising review:"I have only been using this product for a day and a half, and it zapped the redness from my skin! I tried on some foundation the other day and noticed a wild amount of texture, redness peeping through under primer, and general crustiness and was like, 'I gotta do something about this!' I started my new skin routine about a week ago and just felt something was missing, this Benton Snail Bee was added to my existing routine and wow, did I get some results quick! I'll absolutely be exploring more moisturizing products from Benton to add to my routine." — Apple S.
Get it from Amazon for $15.30.
32. A magical under-eye retinol stick if you've been on a never-ending hunt for an eye product that'll actually do a number on your dark circles and puffiness. Reviewers say this thing got them results within the first few weeks of using it! The heavy-hitter ingredients include encapsulated retinol, power peptide complex, vegan squalane, and astaxanthin. This stick can also be used on your neck, body, and the rest of your face.
Pro tip: If you've never used retinol before, start by using it once every 2–3 days to allow your skin time to adjust!
Velamo Advanced Beauty is a small biz that specializes in personal care products.
Promising review:"The older I get, the more I need extra moisture in my face. I've been reading about this product and saw so many "good" reviews that I thought I'd give it a try. I only wish I had discovered this product years ago. I've only been using it a couple of weeks and have noticed a big difference in my fine lines and dryness, especially around my sensitive eye area. There's no scent, which is a huge plus. I have sensitive skin and it doesn't irritate it at all. I will continue using this product for as long as I keep seeing good results. Bonus, the price is very affordable." — Eleanor Ruby
Get it from Amazon for $19.99 (also available in two other styles).
33. Tarte Big Stick Energy duo, aka the combo of your dreams consisting of the new Shape Tape blur concealer stick *and* brush. This streamlines your concealer process and delivers flawless coverage in a creamy, buildable formula that won't crease or cake around the eyes. You'll be left wondering why this lil' miracle didn't enter your life a LOT sooner.
Heather Braga / BuzzFeed
My colleague Heather Braga is a fan: "I've been lucky enough to try out this new product. Let me tell you, I am SO obsessed. The photos above are from when I tried it out for the first time after having very little sleep the previous night (and, if I'm being honest, many nights prior, as my baby girl is not a fan of sleep in general). It felt super creamy as I applied it to my skin. The diamond-shaped tip of the stick helped me "draw" it into the curves of my face as needed. The Shape Tape blur conceal brush also blew me away — it felt so soft against my face and felt like using a magic wand to blend in the concealer. I didn't even need to apply a second dose to minimize my undereye bags! Consider me a lifelong fan."
Get it from Tarte for $29 (available in 44 shades).
Reviews in this post have been edited for length and/or clarity.
