Latest news with #GlutaHya
Cosmopolitan ME
a day ago
- Health
- Cosmopolitan ME
Here's why Vaseline's new range is your next level body-care bestie
We all know the beauty hustle. You smack open a bottle, squeeze, apply and hope for the best. No thoughts necessary, just vibes with a simple three-step routine you probably got from TikTok. Well, you're wrong. Great skin doesn't happen with a monotonous beauty routine, nor does it magically appear on a whim. A true beauty regime? It's consistent, and all over. Here's the part that no one tells you: you can have a 12-step skincare routine, know your retinol, have your niacinamide packed and ready, and still be out and about with ashy skin. The problem? Your face is glowing, but your body is giving 'dry and confused.' So, while your face may be thriving with that summer girl energy, your glow-up can't stop at the jawline. Your body deserves the same love, care and attention. Enter Vaseline's new body care range: the Gluta-Hya Serum Burst Lotion, the ultimate It-girl solution designed to glow you up from AM to PM. One to face the day with the Serum Burst Lotion SPF 50 PA+++ for that protected, dewy glow. And when it's time to wind down? The Overnight Radiance Restore Lotion, to step in to repair, hydrate, and restore while you sleep. Via Instagram @vaselinearabia If you're looking for A+ treatment from head to toe, Vaseline's latest innovation serves up all the beauty care essentials that you need. Formulated with powerful ingredients like the innovative GlutaGlow technology and hyaluronic acid, it brightens, hydrates and protects your skin from the sun's daily drama. The best part? This time, it comes with a serum-burst texture that melts into your skin seamlessly, delivering Gluta-Hya's brightening power and hydration that hits instantaneously. With just two weeks of regular use, you'll start seeing the results. Flawless and luminous skin in record time? Consider this an immediate cop. And while your morning-to-afternoon essentials have you covered, don't sleep on your nightly routine–literally. As your body winds down into its Circadian rhythm, Vaseline's night lotion steps in to save your skin. Like its slew of daytime counterparts, it goes deep, working in sync with your skin's natural repair mode while you dream. Since your skincare ritual doesn't stop at your face, it's high time you add your body-care routine to the mix. And who better to teach about it than Yusur Al Khalidi, the iconic cosplayer, comedic genius, and former Cosmo ME cover girl? As the new face of Vaseline, Yusur became the star of Vaseline's recent BodyCare Boot Camp campaign, where skin science is made into fun, relatable and actually useful insights for young Middle Eastern girls. It's the skincare education with a side of serotonin, and every episode is basically a crash course in what we wish we knew sooner. Don't trust our word? Try for yourself here. Ps: Shop here if you are based in KSA.
Campaign ME
08-05-2025
- Entertainment
- Campaign ME
Vaseline edu-care BodyCare Boot Camp campaign rakes in millions of views
Vaseline has launched its BodyCare Boot Camp campaign, going far beyond a skincare drop, to 'vibe with its audiences' by offering education around body care usage. The brand has positioned the Body Care Bootcamp campaign as 'the skincare syllabus we never knew we needed'. The digital native campaign, which featured across the GCC region, was launched as a vertical-first, five-episode series across Instagram and TikTok. The creative, digital and production elements of the campaign were brought to life by Team Reactivate, in partnership with media agency PHD MENA and influencer agency ByNiggi. View this post on Instagram A post shared by @vaselinearabia Vaseline collaborated with Yusur El Khalidi, an award-winning Arabic content creator, who brought to life the brand's 'body care teacher' as the main protagonist across various settings. The campaign included bold, quirky, 15-second, bite-sized videos starring Yusur a.k.a Asoo as the coolest teacher on campus taking unexpected roles of: 👩🏫 The sassy teacher, 🎾 The tennis coach, 🏊♀️ The chill swim instructor, 📚 A skincare-obsessed librarian, and 🧪 A lab coat-wearing 'skinfluencer' scientist. From spotlighting key ingredients to demonstrating application hacks, Yusur's characters made skin wisdom snackable, relatable, and shareable. View this post on Instagram A post shared by @vaselinearabia Saria Qureshi, Creative Director at Team Reactivate, said, 'The Vaseline Bootcamp was strategised as quirky storytelling that had total scroll-stopper energy. The content was made to give a nostalgic buzz and a dopamine spark, serving the perfect vibe for the brand to drop edu-content and stay top of mind.' Qureshi added, 'The first two episodes hit nearly a million organic views. In a skincare space bursting with content — we cut through the chaos and noise and made real connection.' View this post on Instagram A post shared by @vaselinearabia All in all, the campaign turned facts into fun, and skincare into scroll-worthy content, and in doing so, didn't just grab attention — it sparked conversations, highlighting how legacy brands can show up online and truly connect with its audiences. Using the brand's first day-to-night body care regime with its Gluta Hya launch, Vaseline debunked some stereotypes and myths. While the internet is obsessed with layering serums like a skin care smoothie, Vaseline popped a reality check hot take: Skincare is not just for face, it's for the body, too. 'Our aim is for the campaign to perform above the platform benchmark for the same industry, with particular focus on VTR and awareness metrics,' Qureshi concluded. CREDITS: Client: Vaseline Creative and digital agency: Team Reactivate Production house: Team Reactivate Media agency: PHD Influencer agency: ByNiggi
