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Security Double Standard? Young Consumers Reuse Passwords, Expect Businesses to Be Fort Knox
Security Double Standard? Young Consumers Reuse Passwords, Expect Businesses to Be Fort Knox

Associated Press

time4 days ago

  • Business
  • Associated Press

Security Double Standard? Young Consumers Reuse Passwords, Expect Businesses to Be Fort Knox

TEMPE, Ariz., July 16, 2025 /3BL/ -- A new GoDaddy (NYSE: GDDY) survey reveals a surprising paradox among younger consumers: while Gen Z and Millennials appear less concerned about protecting themselves online, they have little tolerance for businesses that fall short on security. In the latest GoDaddy Consumer Pulse* survey of 1,500 U.S. consumers, 42% of Gen Z and 40% of Millennial respondents admit they would not immediately change their passwords or credit card information after being notified of a data breach at a business they use—if they act at all. In contrast, 72% of Gen X and Boomers would take immediate action. Meanwhile, these same younger consumers are the first to walk away when a business fails to protect their data. Consumers assess business credibility with a fine-tooth combMost consumers (68%) surveyed expect small businesses to maintain the same level of digital security as large corporations or better. A website with misspelled or grammatically incorrect words, broken links, a poor design, slow load times, or an unfriendly mobile user experience rank among the top five red flags that deter consumer purchases. However, younger generations find a few things more concerning than older shoppers: 'With younger consumers, you might not get more than one chance to earn their trust,' said Dennis Smith, director of security go-to-market at GoDaddy. 'They assume some risk but expect businesses to take responsibility for keeping their data safe. If small businesses don't invest in a secure, professional online presence and clearly demonstrate to their customers how they're protecting their data, these younger shoppers will take their business elsewhere.' Consumers lack cybersecurity hygieneAlthough more than 1 in 3 (38%) consumers report they have been a victim of identity theft in the past, people across all generations have quite relaxed security habits. The majority of consumers (61%) repeat passwords across their various accounts—a habit slightly more common among Gen Z and Millennials compared to Gen X and Boomers. Notably, 69% of consumers also do not check if a website has a secure padlock icon before making online purchases. Personal risk is perceived as inevitableThe findings suggest a growing sense of cybersecurity fatigue among consumers. While 65% of all consumers say they're more concerned about online security than they were five years ago, a small subset of younger consumers (21% of Gen Z and 16% of Millennials) report being less concerned than they were five years ago, compared to 7% of Gen X and Boomers. Meanwhile, the majority (67%) of consumers believe that their personal information is already on the dark web. 'The data points to classic signs of consumers feeling overwhelmed,' said Smith. 'Businesses that can step in to take security concerns off consumers' plates will build deep loyalty, while those that ignore or downplay security risks will forfeit long–term growth.' What can small businesses do?The survey found consumers are more likely to remain loyal to businesses that respond to breaches with transparency and extend support to their customers. There are some simple, cost-effective changes small businesses can implement to improve consumers' perception of their business. For example, they can test that their website loads quickly and renders well across Apple and Android mobile devices. Or they can upgrade to an email address that matches their business's domain name, if they don't already use one. To help small businesses protect their website, GoDaddy offers a suite of security solutions—from Website Security firewall bundles to a range of SSL certificates and Managed SSL plans. These tools, paired with sound security practices, can help businesses of every size meet rising consumer expectations. To learn more about GoDaddy and its products, visit *GoDaddy Consumer Pulse is a series of surveys of consumers ages 18 and above conducted throughout the year. About GoDaddyGoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit Source: GoDaddy Inc. Visit 3BL Media to see more multimedia and stories from GoDaddy

Small Businesses Embrace Social— But Could be Missing a Trick in the Age of Artificial Intelligence (AI)
Small Businesses Embrace Social— But Could be Missing a Trick in the Age of Artificial Intelligence (AI)

Zawya

time07-07-2025

  • Business
  • Zawya

Small Businesses Embrace Social— But Could be Missing a Trick in the Age of Artificial Intelligence (AI)

According to the GoDaddy ( 2025 Global Entrepreneurship Survey, nearly half of small businesses in now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market. Social Media: A Key Tool with Real Challenges Social media plays a major role in how small businesses operate and grow. 80% of entrepreneurs say it's important to their sales strategy, and half (50%) say it's very important. It has also become the top place to learn about running a business: 59% turn to social media for insights, ahead of traditional educational resources like books and blogs (40%), and artificial intelligence tools like ChatGPT (37%). But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 37% say it's hard to come up with engaging ideas for posts, and another 33% don't have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult—51% say they have trouble converting followers into customers, and 54% can't reach the right audience. 'At GoDaddy, we realize how much potential entrepreneurs have—and we also understand how hard it is to turn online effort into real growth,' said Selina Bieber, Vice President of International Markets at GoDaddy. 'That's why we're focused on giving them smart, easy tools like Show in Bio ( that can help turn social engagement into actual sales, without adding more work.' These hurdles show that while social media is essential, it's not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth. The Rise of Digital-First Small Businesses Running a business today means going beyond a physical store. While 31% of small businesses still work mainly from a physical location, the online world is catching up with 19% now run their business primarily through their own website. Another 28% operate mostly on social media. Sales channels also reflect this shift. Though 36% sell in person, 18% use online stores or marketplaces, and another 31% sell directly through social media. This mix of physical and digital approaches shows that small businesses are finding new ways to meet customers—whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business' ability to adapt to customers' needs and preferences. The Need for Smarter Tools and AI Support As entrepreneurs go digital, many know exactly what would help them sell on social. More than half (59%) say they need better ways to reach the right audience, almost half (48%) want simpler tools for creating and posting content, and over a third (39%) want insights into what is working and is not, highlighting a clear demand for practical, time-saving solutions. The Opportunity Ahead As more small businesses move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show in Bio ( GoDaddy Studio ( and GoDaddy Airo® ( all designed to simplify digital marketing and turn engagement into real results. Distributed by APO Group on behalf of GoDaddy. About GoDaddy: GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit

Emirati entrepreneurs learn, sell, and grow in a digital world, says new GoDaddy data
Emirati entrepreneurs learn, sell, and grow in a digital world, says new GoDaddy data

Tahawul Tech

time07-07-2025

  • Business
  • Tahawul Tech

Emirati entrepreneurs learn, sell, and grow in a digital world, says new GoDaddy data

Dubai – Over half of small businesses in the UAE now primarily operate online, using websites, marketplaces, or social media to sell, says the GoDaddy 2025 Global Entrepreneurship Survey. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market. Social Media: A Key Tool with Real Challenges Social media plays a major role in how small businesses in the UAE operate and grow. 92% of entrepreneurs say it's important to their sales strategy, and almost two in three (57%) say it's very important. It has also become the top place to learn about running a business: 75% turn to social media for insights, ahead of traditional educational resources like books and blogs (38%), and artificial intelligence tools like ChatGPT (50%). But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 30% say it's hard to come up with engaging ideas for posts, and another 30% don't have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult—30% say they have trouble converting followers into customers, and 35% can't reach the right audience. 'At GoDaddy, we realise how much potential entrepreneurs have—and we also understand how hard it is to turn online effort into real growth,' said Selina Bieber, Vice President of International Markets at GoDaddy. 'That's why we're focused on giving them smart, easy tools like Show in Bio that can help turn social engagement into actual sales, without adding more work.' These hurdles show that while social media is essential, it's not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth. The Rise of Digital-First Small Businesses Running a business today in the UAE means going beyond a physical store. While 27% of small businesses still work mainly from a physical location, 25% now run their business primarily through their own website. Another 32% operate mostly on social media. Sales channels also reflect this shift. Though 32% sell in person, 23% use online stores or marketplaces, and another 38% sell directly through social media. This mix of physical and digital approaches shows that Emirati small businesses are finding new ways to meet customers—whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business' ability to adapt to customers' needs and preferences. The Need for Smarter Tools and AI Support As Emirati entrepreneurs go digital, many know exactly what would help them sell on social. More than half (59%) say they need better ways to reach the right audience, over a third (39%) want simpler tools for creating and posting content, highlighting a clear demand for practical, time-saving solutions. AI is starting to play a role, especially among proactive business owners. Those already using AI are more likely to want deeper insights into what's working (51% vs. 25% of non-AI users) and more interested in tips and templates for writing captions and ads (15% vs. 30% of non-AI users). These preferences suggest that small businesses aren't just experimenting with AI—they're looking for smart, focused support that saves time and delivers results. The Opportunity Ahead As more small businesses in UAE move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show In Bio, GoDaddy Studio, and GoDaddy Airo® all designed to simplify digital marketing and turn engagement into real results.

Egyptian small businesses embrace social— but could be missing a trick in the age of AI
Egyptian small businesses embrace social— but could be missing a trick in the age of AI

Zawya

time07-07-2025

  • Business
  • Zawya

Egyptian small businesses embrace social— but could be missing a trick in the age of AI

Cairo, Egypt – According to the GoDaddy 2025 Global Entrepreneurship Survey, over half of small businesses in Egypt now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market. Social Media: A Key Tool with Real Challenges Social media plays a major role in how small businesses in Egypt operate and grow. Nearly 100% of entrepreneurs say it's important to their sales strategy, and (78%) say it's very important. It has also become the top place to learn about running a business: 80% turn to social media for insights, ahead of traditional educational resources like books and blogs (40%), and even artificial intelligence tools like ChatGPT (64%). But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 29% say it's hard to come up with engaging ideas for posts, and another 28% don't have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult—53% say they have trouble converting followers into customers, and 45% can't reach the right audience. 'At GoDaddy, we realize how much potential entrepreneurs have—and we also understand how hard it is to turn online effort into real growth,' said Selina Bieber, Vice President of International Markets at GoDaddy. 'That's why we're focused on giving them smart, easy tools like Show in Bio can help turn social engagement into actual sales, without adding more work.' These hurdles show that while social media is essential, it's not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth. The Rise of Digital-First Small Businesses Running a business today in Egypt means going beyond a physical store. While 25% of small businesses still work mainly from a physical location, 40% now run their business primarily through their own website. Another 16% operate mostly on social media. Sales channels also reflect this shift. Though 25% sell in person, 41% use online stores or marketplaces, and another 30% sell directly through social media. This mix of physical and digital approaches shows that Egyptian small businesses are finding new ways to meet customers—whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business' ability to adapt to customers' needs and preferences. The Need for Smarter Tools and AI Support As Egyptian entrepreneurs go digital, many know exactly what would help them sell on social. Nearly half (47%) say they need better ways to reach the right audience, and more than half (54%) want simpler tools for creating and posting content, highlighting a clear demand for practical, time-saving solutions. AI is starting to play a role, especially among proactive business owners. Those already using AI are more likely to want deeper insights into what's working (60% vs. 33% of non-AI users) and more interested in tips and templates for writing captions and ads (37% vs. 17% of non-AI users). These preferences suggest that small businesses aren't just experimenting with AI—they're looking for smart, focused support that saves time and delivers results. The Opportunity Ahead As more small businesses in Egypt move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show In Bio, GoDaddy Studio, and GoDaddy Airo® all designed to simplify digital marketing and turn engagement into real results. About GoDaddy GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit

New GoDaddy data reveals the impact of social media on Saudi entrepreneurs
New GoDaddy data reveals the impact of social media on Saudi entrepreneurs

Zawya

time07-07-2025

  • Business
  • Zawya

New GoDaddy data reveals the impact of social media on Saudi entrepreneurs

Jeddah – According to the GoDaddy 2025 Global Entrepreneurship Survey, half of small businesses in the Kingdom of Saudi Arabia now primarily operate online, using websites, marketplaces, or social media to sell. This shows a clear shift as entrepreneurs embrace digital channels to reach customers, grow sales, and stay competitive in today's market. The Rise of Digital-First Small Businesses Running a business today in the Kingdom means going beyond a physical store. While 30% of small businesses still work mainly from a physical location, one third (30%) now run their business primarily through their own website. Another 22% operate mostly on social media. Sales channels also reflect this shift. Though 24% sell in person, 31% use online stores or marketplaces, and another 41% sell directly through social media. This mix of physical and digital approaches shows that Saudi small businesses are finding new ways to meet customers—whether in-store, online, or on social media. The ability to combine different methods indicates a significant evolution in business' ability to adapt to customers' needs and preferences. Social Media: A Key Tool with Real Challenges Social media plays a major role in how small businesses in Saudi Arabia operate and grow. Nearly 94% of entrepreneurs say it's important to their sales strategy, and a clear majority (68%) say it's very important. It has also become the top place to learn about running a business: 74% turn to social media for insights, ahead of traditional educational resources like books and blogs (35%), and even artificial intelligence tools like ChatGPT (47%). But while the value is clear, so are the challenges. When it comes to managing their social media presence, many entrepreneurs struggle with content. 34% say it's hard to come up with engaging ideas for posts, and another 32% don't have enough time to create and post regularly. Even when content is shared, converting engagement into sales remains difficult—51% say they have trouble converting followers into customers, and 52% can't reach the right audience. 'At GoDaddy, we realize how much potential entrepreneurs have—and we also understand how hard it is to turn online effort into real growth,' said Selina Bieber, Vice President of International Markets at GoDaddy. 'That's why we're focused on giving them smart, easy tools like Show in Bio that can help turn social engagement into actual sales, without adding more work.' These hurdles show that while social media is essential, it's not easy. Entrepreneurs need smarter tools and support to turn digital activity into real business growth. The Need for Smarter Tools and AI Support As Saudi entrepreneurs go digital, many know exactly what would help them sell on social. Over half (52%) say they need better ways to reach the right audience, and almost half (48%) want simpler tools for creating and posting content, highlighting a clear demand for practical, time-saving solutions. AI is starting to play a role, especially among proactive business owners. Those already using AI are more likely to want deeper insights into what's working (49% vs. 44% of non-AI users) and more interested in easier tools for creating and posting content (50% vs. 43% of non-AI users). These preferences suggest that small businesses aren't just experimenting with AI—they're looking for smart, focused support that saves time and delivers results. The Opportunity Ahead As more small businesses in UAE move online, the need for effective tools and support continues to grow. GoDaddy is committed to helping entrepreneurs succeed with easy-to-use solutions like Show in Bio, GoDaddy Studio, and GoDaddy Airo® all designed to simplify digital marketing and turn engagement into real results.

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