Latest news with #GoDaddyConsumerPulse
Fibre2Fashion
17-05-2025
- Business
- Fibre2Fashion
54% of Gen Z in US choose people-free shopping: Survey
Half of Gen Z (54 per cent) and millennials (50 per cent) polled in in the US prefer shopping methods that allow them to avoid other people, like buy online, pick up in-store, self-checkout or online shopping, over shopping methods that let them interact with others, as per the latest GoDaddy Consumer Pulse survey. Fewer than 1 in 3 (29 per cent) Gen X and boomers feel the same way. Younger consumers, particularly Gen Z and millennials, are redefining shopping behaviours, often diverging sharply from their older counterparts. A notable shift is seen in customer service preferences, with 15 per cent of Gen Z and 10 per cent of millennials favouring chatbots over human representatives, compared to just 3 per cent of Gen X and boomers. Convenience plays a key role in their habits, as a significant majority of Gen Z (86 per cent) and millennials (76 per cent) regularly opt for online purchases with curbside or in-store pickup, while over half of Gen X and Boomers (51 per cent) never use this method. Financial flexibility is also more common among younger consumers, with about 4 in 10 Gen Z (39 per cent) and millennials (43 per cent) using Buy Now, Pay Later (BNPL) for unaffordable items, versus only 22 per cent of older generations, as per the survey conducted on 1,500 US consumers. Additionally, shopping during work hours is prevalent among Gen Z (54 per cent) and millennials (50 per cent), a stark contrast to just 18 per cent of Gen X and Boomers. Digital wallets are another area of generational divide, with over half of Gen Z (54 per cent) and a significant portion of millennials (41 per cent) abandoning purchases if digital payment options aren't accepted—far more than the 17 per cent of older shoppers who report the same. Younger consumers, especially Gen Z and millennials, prioritise convenience, digital tools, and minimal interaction when shopping, unlike older generations, as per the latest GoDaddy Consumer Pulse survey of 1,500 US consumers. While generational differences are clear, all consumers value ease at checkout and still often carry physical wallets. Interestingly, 10 per cent of Gen Z exclusively use their phones to pay and 5 per cent no longer carry physical wallets, while over a quarter (27 per cent) of Gen X and boomers have never used a digital wallet. Lastly, return policies are sometimes manipulated, with around 1 in 4 younger consumers admitting to lying to facilitate a return, compared to just 11 per cent of Gen X and boomers. These insights underscore the growing generational divide in shopping behaviours, driven by convenience, technology, and shifting values, the survey found. "Gen Z and millennials want to shop online from their phones and be left alone, which makes providing an automated, personalised, yet hands-off experience for consumers all the more vital," said Alex Avramenko, head of commerce growth at GoDaddy . "Is your online store truly mobile-friendly? Is it easy to find options for digital wallet payments or in-store pickup? These aren't just trends. Consumers have consistently shown their desire for simple, convenient ways to shop and pay will make or break a sale, and small businesses need to adopt this new vision of what doing business looks like." Despite the stark generational differences in shopping behaviour, there are areas where consumers across age groups find common ground. One shared frustration lies in the checkout experience—over half (51 per cent) of all consumers have felt anxious when paying in person due to confusing or unfamiliar point-of-sale (POS) devices. This anxiety is more prevalent among younger generations, with 66 per cent of Gen Z and 58 per cent of millennials reporting discomfort, compared to 44 per cent of Gen X and boomers. Another area of agreement is the continued relevance of physical wallets. While digital payment adoption is growing, the majority (59 per cent) of consumers still carry a physical wallet and use credit cards when shopping in person. That said, 41 per cent do use their phones at least occasionally for in-person purchases, indicating a gradual shift in payment behaviour. When it comes to making large online purchases of $150 or more, smartphones have overtaken laptops as the preferred device, with 56 per cent of consumers opting to shop on their phones. This trend is especially strong among younger consumers—70 per cent of Gen Z and 63 per cent of millennials prefer smartphones, compared to 49 per cent of Gen X and boomers, stated the report. Finally, while parking convenience is a consideration for some, it's not a dealbreaker for most. A majority of consumers (61 per cent) said that a lack of nearby parking does not deter them from shopping at a particular store, though 39 per cent do consider it a barrier. These shared perspectives show that while generational preferences vary, common consumer experiences still unite shoppers of all ages, the survey said. Fibre2Fashion News Desk (RR)
Yahoo
14-05-2025
- Business
- Yahoo
Buy Online, Avoid People? GoDaddy Survey Uncovers New Gen Z & Millennial Shopping Habits
GoDaddy Consumer Pulse highlights ways younger shoppers bend the rules in commerce TEMPE, Ariz., May 14, 2025 /PRNewswire/ -- A new survey by GoDaddy (NYSE: GDDY) found the latest quirky shopping habits Gen Z and Millennials have adopted are changing the landscape of commerce — with some possibly unintended consequences. In the latest GoDaddy Consumer Pulse* survey of 1,500 U.S. consumers, half of Gen Z (54%) and Millennials (50%) polled in March prefer shopping methods that allow them to avoid other people, like Buy Online, Pick Up In-Store, self-checkout or online shopping, over shopping methods that let them interact with others. Fewer than 1 in 3 (29%) Gen X and Boomers feel the same way. Younger consumers' priorities appear to starkly contrast with older generations. The new data shows night-and-day differences in the ways these younger generations shop. Bots over humans: 15% of Gen Z and 10% of Millennials prefer talking to a chatbot over a human customer service representative, compared to 3% of Gen X and Boomers. Curbside pickup or bust: The majority of Gen Z (86%) and Millennials (76%) purchase items online for in-store or curbside pickup at least once per month, with 1 in 4 Gen Z (23%) and Millennials (27%) doing so weekly. This is in contrast to half of Gen X and Boomers (51%) who never purchase items online to pick up at or in the store. Budgetless shopping: About 4 in 10 Gen Z (39%) and Millennials (43%) have used Buy Now, Pay Later (BNPL) to purchase items they couldn't afford, compared to 22% of Gen X and Boomers. Only 16% of consumers have never used BNPL. Working hard or hardly working? Gen Z and Millennials shopping habits know no time bounds, particularly during the workday. Half of Gen Z (54%) and Millennials (50%) report they shop online while at work, compared to only 18% of Gen X and Boomers. Digital wallets > credit cards: 54% of Gen Z and 41% of Millennials have skipped completing a purchase due to a business not accepting digital wallets, such as Apple Pay or Google Pay, compared to Gen X or Boomers (17%). 1 in 10 (10%) Gen Z only use their phone to pay for items when shopping in-person, with 5% of Gen Z reporting they don't even carry a physical wallet anymore. In contrast, more than 1 in 4 (27%) Gen X and Boomers have never used digital wallets. Big or little lies? Around 1 in 4 Gen Z (27%) and Millennials (25%) said they have lied to be able to return an item they purchased, compared to 11% of Gen X and Boomers. "Gen Z and Millennials want to shop online from their phones and be left alone, which makes providing an automated, personalized, yet hands-off experience for consumers all the more vital," said Alex Avramenko, head of commerce growth at GoDaddy. "Is your online store truly mobile-friendly? Is it easy to find options for digital wallet payments or in-store pickup? These aren't just trends. Consumers have consistently shown their desire for simple, convenient ways to shop and pay will make or break a sale, and small businesses need to adopt this new vision of what doing business looks like." The different generations do agree on some things. POS devices could be more user-friendly: More than half (51%) of consumers have felt anxious when paying for items in-person because of the point-of-sale (POS) device at the checkout, most commonly because they weren't sure how to use the device. This was felt more strongly by younger consumers, with 66% of Gen Z and 58% of Millennials and 44% of Gen X and Boomers feeling anxious at checkouts. The physical wallet still reigns in retail: When shopping in-person, most consumers (59%) report carrying a physical wallet and exclusively paying with physical credit cards. However, 41% of consumers at least occasionally use their phone to pay for goods in-person. Death of the laptop: More than half (56%) of consumers choose to use their phone when making larger online purchases of $150 or more, whereas only 36% would use their laptop, and just 8% prefer a tablet. Younger consumers are slightly more likely to prefer shop on their phones, with 70% of Gen Z and 63% of Millennials preferring to pay via a smartphone, vs. 49% of Gen X and Boomers. Parking is not a dealbreaker: Most consumers (61%) said a lack of easy parking nearby does not factor into whether they will shop at a store. Although some people care about parking a lot. 4 in 10 shoppers (39%) report that they will not shop at that store that doesn't have easy parking nearby. The data is clear—to capture consumer sales, small businesses need to sell online. This means businesses with a brick-and-mortar store need to sell both online and in-person. Small businesses that don't have an online store can tap into the power of AI and use GoDaddy Airo® to build a website, generate a digital product catalog and more in minutes. For retailers looking for ways to provide more online conveniences, GoDaddy offers user-friendly smart point-of-sale terminals to enable younger consumer favorites like Buy Online, Pick Up In-Store and Tap-to-Pay. To learn more about GoDaddy and its products, visit *GoDaddy Consumer Pulse is a series of surveys of consumers ages 18 and above conducted throughout the year. About GoDaddyGoDaddy helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance. To learn more about the company, visit Source: GoDaddy Inc. View original content to download multimedia: SOURCE GoDaddy Inc.
