Latest news with #GoGoSkincare
Perth Now
22-05-2025
- Entertainment
- Perth Now
Carmen Electra launches new skincare brand
Carmen Electra has launched a new skincare brand. The 53-year-old model and actress - whose GoGo Skincare venture in 2020 didn't go to plan - hasn't been deterred, and she wants greater control this time round with Electra Skincare. She told Women's Wear Daily: "I look at it like a stepping stone and a big learning process." The 'Scary Movie' and 'Baywatch' star is teaming up with Rudy Capital's Rudy Mawer for the new brand. Over the last year, they have been preparing for the three-product line launch, including the Nourishing Cleansing Balm and a Hydrating Face Moisurizer - both $39 - and the $69 Oxygenating Serum. All three are also available together in a bundle for $99. Carmen said: "It evens out your skin tone, and gives you that fresh, dewy look that we all want, whether you're wearing makeup or not. 'But I'm a glam girl. I wanted something to be able to hold makeup, and it does.' The range itself - which was created in an Australian lab - is vegan and cruelty free. For Carmen, it was also important to provide something to help simply people's beauty routines. She added: "It's so I could get out the door faster." Rudy Mawer has high hopes for the range's first year, targeting "over a million dollars" annual online revenue. There are also plans to expand and look into the retail world in the future, while he's delighted to be pairing with Carmen. Mawer said: "Carmen knows the value of high-performance skin care and she wanted a line that reflects her confidence and style. 'We brought that vision to life with clean, science-backed formulas that deliver real, visible result that Carmen and I are very proud of.' Meanwhile, Carmen previously revealed how filming 'Baywatch' by the ocean taught her how vital it is to protect your skin from the damaging rays. She told Page Six Style: 'I love the ocean! The saltwater can be very good for your skin, from exfoliating to tightening pores. 'And always applying SPF to protect my skin was an absolute must [on set].'
Yahoo
21-05-2025
- Entertainment
- Yahoo
Carmen Electra Returns to Beauty With Electra Skincare
Carmen Electra has a new skin care brand, out now. The actress and model, 53, previously introduced GoGo Skincare in 2020. The venture ultimately wasn't a success, in part because Electra had limited control over the brand, she said. More from WWD EXCLUSIVE: Molly Sims' Yse Beauty to Enter 361 Sephora Stores Nationwide Patrick Ta to Receive WWD's International Beauty Innovator of the Year Implementing AI in the Beauty Category to Scale With Speed 'I look at it like a stepping stone and a big learning process,' she said. Electra — born Tara Leigh Patrick — started out in the music industry as Prince's protégée, before becoming known in television and film for her work in 'Baywatch' and 'Scary Movie.' Throughout the years, beauty remained a consistent passion and creating a brand had long been a dream of hers, so she's giving it another try. Electra is returning to the beauty space in collaboration with Rudy Mawer of Mawer Capital, who initiated the endeavor by reaching out to her team. A year in the making, Electra Skincare launches with a three-product line on the $39 Nourishing Cleansing Balm, $39 Hydrating Face Moisturizer and $69 Oxygenating Serum. There's a bundle of all three available for $99. 'It evens out your skin tone, and gives you that fresh, dewy look that we all want, whether you're wearing makeup or not,' Electra said of the products. 'But I'm a glam girl,' she added. 'I wanted something to be able to hold makeup, and it does.' The line is vegan and cruelty-free, and formulated in an Australian lab. The balm features murumuru butter, jojoba oil and castor oil for deep hydration, while the moisturizer blends hyaluronic acid, ligustrum lucidum seed extract, and hibiscus extract to nourish and firm the skin, and the serum combines gourd extract, hyaluronic acid and hibiscus extract to boost radiance and hydration. The collection is made to simplify beauty routines. 'It's so I could get out the door faster,' said Electra. Mawer expects Electra Skincare to generate 'over a million dollars' in annual online revenue in its first year, he told WWD, and has plans to expand to retail. 'Carmen knows the value of high-performance skin care and she wanted a line that reflects her confidence and style,' he said. 'We brought that vision to life with clean, science-backed formulas that deliver real, visible result that Carmen and I are very proud of.' Best of WWD How Grooming Is Introducing Men to Self-care and Redefining Masculinity Clean Beauty Brand Ignae Makes Big U.S. Push With a New Look War Paint for Men Opens First Store in London's Carnaby Street
