3 days ago
GoSpike launches as GoWit, Spike Media unite to power retail media in Saudi Arabia
GoWit, a global adtech company specialising in commerce and retail media technology, has announced a strategic partnership with Spike Media, the force behind Saudi Arabia's largest in-app media network, to unite as GoSpike Retail Media.
The partnership aims to combine GoWit's technology with Spike Media's local reach to redefine the advertising landscape across the Kingdom.
'Our partnership with Spike Media reflects a shared belief in the transformative power of omnichannel advertising,' said Emrah Adsan, CEO of GoWit.
'Saudi Arabia is rapidly becoming one of the most exciting digital retail markets in the world,' Adsan continued. 'As retailers look for new ways to monetise their ecosystems and advertisers seek more accountable, data-driven performance, retail media sits at the intersection of both.'
By combining GoWit's global retail media technology with Spike's local market expertise and in-app scale, GoSpike Retail Media aims to build the infrastructure to help Saudi businesses unlock new revenue, reach more customers, and shape the future of commerce media in the region.'
GoWit's all-in-one, self-serve retail media ad (RMA) platform aims to empower retailers, agencies, brands, and publishers to launch omnichannel ad campaigns that connect with customers at every step of the journey. By leveraging first-party data, real-time insights, and seamless quick integrations, GoWit aims to help businesses increase visibility, drive incremental revenue, and unlock the full monetization potential of their owned media, both online and in-store.
Spike Media claims its platform SpikeCom is the largest in-app media network in Saudi Arabia & GCC, simplifying the process of in-app advertising by connecting publishers and advertisers on a single, intuitive platform.
This collaboration aims to be where the best of both worlds meet. 'We've always been committed to simplifying in-app advertising and creating real value for our partners,' said Osama Bukhari, CEO of Spike Media. 'This partnership with GoWit allows us to expand that value into the world of Retail Media, bringing together our in-app reach and local power in the Kingdom.'
For retailers, retail media represents a high-margin business model, often delivering profit margins of over 70 per cent, according to GoWit.
The adtech company claims that the Saudi Arabian retail sector is experiencing rapid digital transformation, and the need for targeted, performance-driven advertising solutions has never been greater.
With the MENA retail media market projected to exceed $1bn by 2027, according to GroupM, the region is quickly becoming a hotspot for digital advertising innovation. According to McKinsey, 73 per cent of global advertisers expect to increase their investment in retail media in the coming year, a trend now extending into the Kingdom as businesses seek more accountable, ROI-driven marketing strategies.
This partnership aims to directly address the rising demand for advanced retail media advertising capabilities in the region.
'We're excited to give retailers and advertisers the tools to build smarter and impactful advertising campaigns, monetise more touchpoints, and ultimately grow faster in a rapidly evolving market,' said
Looking ahead, the launch of GoSpike Retail Media aims to marks a significant milestone in Saudi Arabia's digital advertising evolution.
From awareness to consideration and conversion, the partnership aims to allow brands to be able to engage consumers at every step of their journey, across multiple channels, with accuracy and high performance.
