Latest news with #GodrejAgrovet
Time of India
26-05-2025
- Business
- Time of India
How Godrej Jersey's ‘3×3 Leapfrog Strategy' drove brand growth: Shantanu Raj, head of marketing, Godrej Jersey, explains
A renowned name in the Indian dairy sector, Godrej Jersey, is achieving milestones as a brand. With the recent acquisition of a 100% stake by Godrej Agrovet in Creamline Dairy Products Limited, the brand is implementing strategic initiatives that are driving growth and positioning it as a standout success in the market. In this conversation, Shantanu Raj, Head of Marketing at Godrej Jersey, shares insights into the brand's marketing strategies, core vision, and what makes its hero product, Badam Milk, a consumer favourite. 1. With Godrej Agrovet now increasing its stake to 100% in Creamline Dairy Products Limited, what strategic shifts or new business strategies will the company implement to drive growth? The recent acquisition of a 100% stake by Godrej Agrovet in Creamline Dairy Products Limited marks a transformative milestone in our journey. Aligned with our ambitious 3x3 Leapfrog Strategy for FY26, this move underscores our commitment to redefining market expansion and consumer engagement. The strategy focuses on three flagship products—Badam Milk, Paneer, and Curd—which form the cornerstone of Godrej Jersey's vision to lead the value-added dairy portfolio in South India. Our growth plan is anchored on three key objectives: 1. Increasing household penetration by driving trials for value-added products in Andhra Pradesh and Telangana as core geography, strengthening our presence in the markets. 2. Expanding market reach for high-potential products like Badam Milk and Paneer to unlock deeper regional adoption and consumption. 3. Driving continuous product innovation to stay ahead of evolving consumer preferences and deliver superior value-added offerings with distinct benefits. To execute this effectively, we are scaling our distribution network across general trade, modern trade, e-commerce, and quick commerce platforms while increasing the number of distributor points and an improved tech-led route to the market. This comprehensive approach, supported by strategic investments and partnerships, positions us to drive consumer trials, accelerate growth, enhance product offerings, and solidify our leadership in these critical sunrise categories. 2. How does Godrej Jersey plan to use its 3x3 Leapfrog Strategy to expand market penetration and strengthen its product portfolio in Andhra Pradesh and Telangana? Our strategy focuses on expanding the value-added products portfolio by increasing household penetration and market reach. Over the next year, we aim to intensify advertising efforts in Andhra Telangana (APT) while extending our distribution network to 50,000 outlets in Telangana to boost awareness and drive product trials. Badam Milk, where we already hold market leadership in APT, continues to be a key growth driver. We are capitalising on the shift from aerated to milk-based beverages by strengthening our multi-channel presence and amplifying awareness and visibility through an impactful campaign featuring Rana Daggubati. As a prominent figure in Telugu cinema, Rana perfectly embodies the brand's values, helping us connect deeply with consumers and reinforce Badam Milk's position as a trusted and preferred choice of refreshment. Curd, with its premium consistency and home-like quality, offers significant growth potential in this moderately penetrated category. Its thick, creamy texture and no water separation—qualities highly valued by APT consumers—position it as an authentic and trusted choice for households. Paneer is another critical growth area, where we are addressing consumer challenges, particularly the lack of awareness about how to cook with Paneer. To empower consumers, we have introduced innovative 200g single-use packaging that retains softness during cooking and features QR-coded recipes by Chef Teja. His culinary expertise adds value by guiding consumers to explore versatile and easy-to-make Paneer dishes. As the second-largest Paneer player in APT, we see significant growth potential in this low-penetrated category in South Indian households. By combining data-driven consumer insights with an omnichannel approach, we aim to expand our physical footprint while building a robust ecosystem that ensures Godrej Jersey remains the trusted choice for quality dairy products across South India. 3. Badam Milk, a key hero product under the 3x3 Strategy, is set to become a ₹100 crore brand. What strategies will you deploy to achieve this and enhance its market appeal? Badam Milk, a cornerstone of our 3x3 Strategy, is pivotal to our growth in APT. To achieve the ₹100 crore milestone, we are leveraging the rapid growth of the taste-nutrition balanced milk-based beverages and the evolving consumer preferences. The Indian milk beverage market is projected to grow at a CAGR of 21.8% from CY 2023 to 2032, with South India contributing 30%, driven by rising health consciousness, disposable incomes, and demand for ready-to-drink (RTD) milk-based beverages. These trends align with Godrej Jersey Badam Milk's positioning as a healthier alternative to aerated drinks. Our high-impact campaign featuring Rana Daggubati amplifies this narrative, enhancing reach and reinforcing Badam Milk's appeal. Alongside, we are strengthening our multi-channel presence across general trade, modern trade, e-commerce, and quick commerce while deploying promotions, in-store activations, and sampling to encourage trials and repeat purchases. Looking ahead, we aim to meet evolving health-conscious preferences by exploring innovative pack sizes and formats, including no-sugar, low-sugar, high-protein, and nut-infused variants, while building newer platforms. This growth strategy underscores our commitment to staying ahead of market trends while solidifying Godrej Jersey's leadership in the ready-to-drink milk beverages category across South India. 4. What role will marketing investments, including celebrity endorsements, play in strengthening Godrej Jersey's brand presence in its focus markets? Marketing investments, including celebrity endorsements, play a pivotal role in strengthening Godrej Jersey's brand presence and driving deeper connections with our consumers in focus markets like Andhra Pradesh and Telangana. Our collaboration with Rana Daggubati is a key driver of this strategy. His credibility and influence, particularly within the South Indian film industry and Telugu-speaking audiences, make him an ideal ambassador for Godrej Jersey Badam Milk. By aligning him with the core messaging of Badam Milk as the perfect refreshment for today's hectic lifestyles, we aim to enhance brand recall, trustworthiness, and consumer engagement. For the paneer category, we've partnered with Vismai Food and Chef Teja, trusted culinary influencers with strong resonance among our target audience. Research reveals that 8 out of 10 consumers recognise Vismai Food as a reliable source for culinary inspiration. Leveraging this trust, we are addressing a key consumer insight: many Hyderabad-based consumers are unfamiliar with how to cook with paneer. To bridge this gap, we are launching a digital cookbook, featuring paneer recipes curated by Chef Teja and Vismai Food, making cooking easy and accessible for all. These marketing initiatives are designed to deepen consumer awareness and engagement, boost brand loyalty, and strengthen our regional leadership, which is already supported by APT, contributing nearly 60% of our revenue. Together, these efforts will drive market share growth and category expansion, cementing Godrej Jersey's position as a trusted choice in these crucial markets. 5. Being one of the key players in South India, what is your perspective on the overall A&M landscape in the region? South India's advertising and marketing (A&M) landscape is evolving rapidly, with a strong shift towards language-first strategies and culturally resonant content. Recent studies show that 90% of Indian consumers prefer brands that communicate in their local language*, highlighting the power of vernacular messaging in building trust and engagement. This trend has driven a 2x increase in engagement rates for hyper-local advertising, especially in Tier 2 and Tier 3 cities. * Cities like Hyderabad and Bangalore are emerging as key hubs for performance and influencer marketing. The influencer marketing sector in India is projected to grow at a CAGR of 18%, reaching ₹3,375 crore by 2026, with regional influencers playing a vital role in connecting brands to local audiences.* At Godrej Jersey, we embrace these trends by rooting our marketing strategies in regional insights. From leveraging vernacular content to collaborating with local influencers, we create authentic connections that resonate deeply with South Indian consumers. Our campaigns reflect the traditions, values, and aspirations of the region, enhancing brand recall and driving stronger consumer engagement. The future of A&M in South India is undeniably regional in flavour, digital in execution, and emotional in impact. Brands that align their strategies with these trends are well-positioned to lead in this dynamic market, and we are proud to be at the forefront of this transformation. *According to exchange4media reports. Disclaimer: This article has been produced on behalf of Godrej Industries Limited by Times Internet's Spotlight team.
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Business Standard
02-05-2025
- Business
- Business Standard
Buy, sell? These stocks fell up to 12% post Q4 results. Check strategy here
Shares of Indus Towers, Godrej Agrovet, Phoenix Mills, Ajanta Pharma and Star Health Insurance were among the biggest losers in trades on Friday, as these stocks reacted to Q4 earnings. Individually - Godrej Agrovet stock tumbled over 12 per cent in intra-day trades. Indus Towers and Phoenix Mills plunged over 7 per cent each; while Ajanta Pharma and Star Health declined up to 6 per cent each. Here's a technical outlook on these 5 stocks post today's price reaction in the markets. Indus Towers Current Price: ₹ 381 Downside Risk: 8.2% Support: ₹ 368 Resistance: ₹ 384; ₹ 404 Indus Towers stock is seen witnessing stiff resistance around its weekly super trend line for the third straight week. The weekly trend line resistance stands at ₹ 404, and as long as this is not conquered the medium-term trend for the stock is likely to remain negative. CLICK HERE FOR THE CHART Amid today's fall, Indus Towers stock has slipped back below its 20-day Simple Moving Average (20-DSMA), which stands at ₹ 384, and expected to act as a near resistance for the stock. On the downside, the stock seems headed towards its trend line support on the daily scale at ₹ 368; below which a slide towards the 100-DMA at ₹ 350-odd levels seems imminent. ALSO READ | Nifty can see a BIG BREAKOUT from here on; charts hint at this target Godrej Agrovet Current Price: ₹ 677 Upside Potential: 18.8% Support: ₹ 649; ₹ 635; ₹ 615 Resistance: ₹ 738 Godrej Agrovet stock was seen consolidating in the broad range of ₹ 680 - ₹ 790 for the last seven months. With Friday's sharp fall, the stock is now threatening to break on the downside. The long-term chart shows presence of near support for the stock at ₹ 649; below which the stock can slide to ₹ 550 levels, with intermediate support anticipated around ₹ 635 and ₹ 615 levels. The bias for the stock is likely to remain tepid as long as it trades below ₹ 738. CLICK HERE FOR THE CHART Phoenix Mills Current Price: ₹ 1,535 Downside Risk: 24.4% Support: ₹ 1,430; ₹ 1,406; ₹ 1,330; ₹ 1,290 Resistance: ₹ 1,600; ₹ 1,630 Phoenix Mills share is threatening to break below its 20-Month Moving Average (20-MMA) - a key technical indicator the stock has been respecting since November 2020. The 20-MMA stands at 1,560, and the stock has repeatedly been testing this support since September 2024. CLICK HERE FOR THE CHART A breakdown can open the doors for likely fall towards ₹ 1,160 levels; with interim support seen around ₹ 1,430, ₹ 1,406, ₹ 1,330 and ₹ 1,290 levels. The bias at the counter is expected to remain negative as long as the stock trades below ₹ 1,700 levels. Near resistance for the stock exists at ₹ 1,600 and ₹ 1,630 levels. ALSO READ | Is it a good time to buy stocks? Chris Wood of Jefferies answers Star Health & Allied Insurance Current Price: ₹ 376 Upside Potential: 14.4% Support: ₹ 358; ₹ 344 Resistance: ₹ 408; ₹ 416 Star Health & Allied Insurance stock is expected to trade with a favourable bias as long as the stock holds above ₹ 358; below which significant support for the stock exists at ₹ 344. On the upside, the stock can spurt to ₹ 430 levels, with interim resistance seen at ₹408 and ₹ 416 levels. CLICK HERE FOR THE CHART Ajanta Pharma Current Price: ₹ 2,617 Upside Potential: 8.9% Downside Risk: 8.3% Support: ₹ 2,510 Resistance: ₹ 2,718; ₹ 2,763 Ajanta Pharma stock has retraced after testing resistance at its 200-DMA, which stands at ₹ 2,845, yet again. The stock in the last three months made several attempts to conquer this key hurdle, but has failed thus far. However, the near-term bias for the stock is expected to remain favourable as long as the stock holds above ₹ 2,510 levels; below which the next key support stands at ₹ 2,420. On the upside, the stock needs to break above the 200-DMA resistance for the trend to turn favourable. Till such time, the stock may gyrate between ₹ 2,400 - ₹ 2,850 levels. Interim hurdles for the stock are placed at ₹ 2,718 and ₹ 2,763 levels.
Business Standard
02-05-2025
- Business
- Business Standard
Godrej Agrovet consolidated net profit rises 23.89% in the March 2025 quarter
Sales rise 0.33% to Rs 2125.46 croreNet profit of Godrej Agrovet rose 23.89% to Rs 70.78 crore in the quarter ended March 2025 as against Rs 57.13 crore during the previous quarter ended March 2024. Sales rose 0.33% to Rs 2125.46 crore in the quarter ended March 2025 as against Rs 2118.56 crore during the previous quarter ended March the full year,net profit rose 19.48% to Rs 429.72 crore in the year ended March 2025 as against Rs 359.67 crore during the previous year ended March 2024. Sales declined 1.79% to Rs 9356.15 crore in the year ended March 2025 as against Rs 9526.45 crore during the previous year ended March EndedYear EndedMar. 2025Mar. 2024% 2025Mar. 2024% 0 9356.159526.45 -2 OPM %6.906.99 -8.727.36 - PBDT142.99143.06 0 779.90686.94 14 PBT86.5487.46 -1 553.80472.65 17 NP70.7857.13 24 429.72359.67 19 Powered by Capital Market - Live News
Business Standard
30-04-2025
- Business
- Business Standard
Board of Godrej Agrovet allots 32,204 equity shares under ESGS
At meeting held on 30 April 2025The Board of Godrej Agrovet at its meeting held on 30 April 2025 has approved the allotment of 32,204 equity shares under Godrej Agrovet Limited - Employees Stock Grant Scheme 2018. With this allotment, the paid up equity share capital has increased to 19,22,98,551 equity shares of Rs 10 each. Powered by Capital Market - Live News
Hans India
28-04-2025
- Business
- Hans India
Oil Palm: A high-yield alternative for a sustainable future
Chittoor: Palm cultivation is fast becoming a transformative opportunity for farmers, offering high returns, lower risks, and stable income. With oil palm capable of yielding four to six tonnes of oil per hectarethe State Government is actively promoting it as a sustainable and profitable farming option. The government is encouraging farmers, to shift towards high-yield crops like 'oil palm'. India's per capita edible oil consumption has risen from 15.8 kilograms in 2012-13 to 19 kilograms recently, but domestic production remains inadequate, forcing the country to import. In 2020-21 alone, India imported 133.5 lakh tonnes of edible oil at a cost of Rs.80,000 crore, while producing just 122.89 lakh tonnes domestically. ChittoorDepartment of Horticulture is spearheading initiatives across mandals like Nagari, Nindra, Vijayapuram, Karvetinagaram, Srirangarajapuram, and Gangadhara Nellore. Private companies such as Godrej Agrovet, FFF, and Amma Oil Palm are partnering in the effort. They are offering free quality seedlings, providing training, and ensuring timely procurement of the harvested produce. Government is providing substantial financial support. Imported seedlings are subsidised up to Rs30,000 per hectare, while locally produced seedlings receive Rs20,000 per hectare. Farmers will get Rs.10,500 per hectare annually for four years to support intercropping. Subsidies are available for up to 10 acres per farmer. After three years, farmers are encouraged to plant cocoa as an intercrop, backed by Rs30,000 per hectare subsidy. To shield farmers from market fluctuations, Central Government has created a Rs11,000-crore viability gap fun. Prasad Raj, a farmer from Vijayapuram, shifted from mangoes to oil palm, he sold 27 tonnes of produce to Godrej Company, calling the shift highly profitable. Technical support from the Indian Institute of Oil Palm Research (IIOPR) and corporate partners is helping farmers achieve superior yields. As cultivation expands, the government plans to establish local oil extraction units.
