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Business Standard
25-04-2025
- Business
- Business Standard
Akshaya Tritiya 2025: PhonePe & Paytm roll out gold deals & rewards
With Akshaya Tritiya drawing close, digital payment platforms PhonePe and Paytm are rolling out special offers to promote digital gold investments. These initiatives aim to combine traditional gold purchasing customs with modern digital convenience. The spring festival will be celebrated on April 30. PhonePe's cashback and discounts PhonePe is offering a 1 per cent cashback (up to Rs 2,000) on a single purchase of Rs 2,000 or more in 24K, 99.99per cent pure digital gold. This offer is valid only on April 30, for one-time transactions and excludes SIP-based purchases. Additionally, customers redeeming their digital gold at CaratLane stores or website can avail discounts: 2per cent off on gold coins 3per cent off on unstudded jewellery 5per cent off on studded jewellery PhonePe sources its gold from trusted brands like MMTC-PAMP, SafeGold, and CaratLane, ensuring purity and secure storage. Investments can also be made through SIPs, starting from just Rs 5. Paytm's 'Golden Rush' campaign Paytm has launched the 'Golden Rush' campaign to encourage digital gold savings. Users investing Rs 500 or more in Paytm Gold will earn 5 per cent of the transaction value as reward points, placing them on a leaderboard. Paytm Gold is sourced from MMTC-PAMP and stored in fully insured vaults. With Daily Gold SIPs starting from Rs 9, users can gradually build long-term savings in gold with real-time pricing and flexible investment options. How to Invest in digital gold On PhonePe: Open the PhonePe app and navigate to the Gold section. Choose your gold provider (MMTC-PAMP, SafeGold, CaratLane). Purchase gold worth Rs 2,000 or more in a one-time transaction on April 30, 2025. Pay via UPI, cards, wallet, or gift card. Receive 1 per cent cashback (up to Rs 2,000). On Paytm: Open the Paytm app. search for 'Paytm Gold' or 'Daily Gold SIP'. Choose your investment amount (minimum Rs 9). Select a one-time or SIP-based plan (daily/weekly/monthly). Make payment via UPI, net banking, or debit card. These offers provide an opportunity for users to invest in gold digitally, combining the auspiciousness of Akshaya Tritiya with the convenience of modern technology.
Hans India
25-04-2025
- Business
- Hans India
Win 100g Gold with Paytm's ‘Golden Rush' During Akshaya Tritiya
Paytm's One97 Communications Ltd. has rolled out its 'Golden Rush' campaign to mark Akshaya Tritiya, encouraging digital gold savings by offering reward points and a chance to win from a 100-gram gold prize pool. Customers who invest at least Rs 500 in Paytm Gold between April 25 and May 5 will receive reward points equal to 5 per cent of each transaction. These points will be tracked on a campaign leaderboard, with top savers sharing the total prize pool of 100 grams of gold. Paytm Gold provides a mechanism to acquire 24-karat, 99.99 per cent purity gold sourced from MMTC-PAMP, stored in insured vaults under the oversight of the London Bullion Market Association. Users may opt for a one-time purchase or enroll in the Daily Gold SIP, starting at Rs 9 per day, to build digital gold savings through regular small investments. To join the Golden Rush, users should open the Paytm app and search for 'Paytm Gold' or 'Daily Gold SIP.' After entering the investment amount, they can confirm the live gold rate, inclusive of GST, and complete payment via UPI, net banking or debit card. Once processed, gold holdings will update instantly in the user's Paytm account, with SMS and email confirmations sent to the investor. The campaign aligns with the Akshaya Tritiya tradition of investing in gold and aims to foster disciplined digital gold saving habits among users ahead of weddings, festivals and long-term wealth planning.
