16-05-2025
Welcome to the most exclusive rehab centres on Earth
What do you do when your wealth — which has bought so much, from personal chefs and chauffeurs to cars, yachts and holiday homes in St Tropez and the Caribbean — can no longer buy happiness, or even peace of mind? Head to Switzerland.
Locals call the eastern shore of Lake Zurich, where the streets are permanently bathed in a shimmering, reassuringly prosperous light, Goldküste — or the Gold Coast. In this discreet neighbourhood, no one sees the revolving door of burnt-out celebrities and jacked-up CEOs, the members of European and Middle Eastern royal families and, dare we say it, Rich Listers and their anxious, gambling, gaming and drug-addicted children, who pay six-figure sums a week to feel better.
Here, where the mountain air thins
