Latest news with #GolfPride
Yahoo
03-04-2025
- Entertainment
- Yahoo
Golf Pride releases limited-edition 'Honorary Starter' grips
To celebrate the season's first major championship, Golf Pride has released a limited-edition collection of full swing and putter grips, Honorary Starter. Adorned in vibrant green and trimmed with pink azaleas, the Honorary Starter Tour Velvet grips will feel and perform like the standard Tour Velvet grips, which are among the most popular in the game, but give your clubs a jolt of early-season style. The Honorary Starter Reverse Taper putter grip is decorated with a flower-lined golf hole while retaining its signature design, which is narrow at the top and tapers to get larger under your lower hand. View this post on Instagram A post shared by David Dusek (@daviddusek) The Honorary Starter Tour Velvet grips are $8.49 each, and the Honorary Starter Reverse Taper putter grip is $34.99. Both can be purchased now at and customers in the U.S. who order any combination of 13 or more Honorary Starter grips will get a free limited-edition valuables bag, while supplies last. This article originally appeared on Golfweek: Golf Pride releases Masters inspired Honorary Starter grips
USA Today
03-04-2025
- Sport
- USA Today
Golf Pride releases limited-edition 'Honorary Starter' grips
Golf Pride releases limited-edition 'Honorary Starter' grips To celebrate the 2025 Masters, Golf Pride is offering full swing and putter grips in styles that would be right at home at Augusta National. To celebrate the season's first major championship, Golf Pride has released a limited-edition collection of full swing and putter grips, Honorary Starter. Adorned in vibrant green and trimmed with pink azaleas, the Honorary Starter Tour Velvet grips will feel and perform like the standard Tour Velvet grips, which are among the most popular in the game, but give your clubs a jolt of early-season style. The Honorary Starter Reverse Taper putter grip is decorated with a flower-lined golf hole while retaining its signature design, which is narrow at the top and tapers to get larger under your lower hand. The Honorary Starter Tour Velvet grips are $8.49 each, and the Honorary Starter Reverse Taper putter grip is $34.99. Both can be purchased now at and customers in the U.S. who order any combination of 13 or more Honorary Starter grips will get a free limited-edition valuables bag, while supplies last.
Forbes
25-03-2025
- Business
- Forbes
Masters Week Has Become The Super Bowl Of Golf Retail
Golf Pride's 2025 Honorary Starter grips GRAVITY WELL STUDIO Golf's first major tees off April 10, but the retail frenzy is already in full swing. It seems like every golf brand under the sun rolls out a collection tied to the quest for the green jacket, but you won't find one actually called 'The Masters Collection' without inviting legal scrutiny. Augusta National strictly controls the use of its name and likeness, preventing brands from directly referencing 'The Masters' or appropriating their iconic logos. To ride the tournament's wave of excitement, companies must craft limited-edition releases that evoke Augusta's mystique—without explicitly naming the event or infringing on trademarks. As a result, brands get creative with their marketing, leaning on green-and-yellow color palettes, floral tributes to Augusta's famous azaleas and dogwoods, and even nods to the tournament's legendary concession stand offerings. Santa Monica-based clothier Johnnie-O, for example, leans into the month where casual golf fans first start tuning into tour action. 'We talked about it and felt with April Major, people would understand what it is—without being offensive to our friends at Augusta National,' Dave Neville, the brand's senior vice president of marketing, explained. The collection includes a yellow tee with a drink recipe for happiness, blending tourney totems like '10 oz. of pimento cheese' and taking 'Thursday and Friday off.' These limited-run releases aren't just about a quick sales boost; they help brands capture new customers who may stick around after the azaleas fade. With just a few weeks to capitalize on the tournament buzz, companies keep releases limited, aiming for quick sell-through. The strategy isn't solely about moving product—it's also a way to gauge which products resonate most—whether that's tees, polos, hats, or belts—while leaving a lasting impression on new customers drawn in by the hype. 'You have this window of a couple weeks before the tournament and maybe the week of the tournament and maybe the week after. But after that people are moving on to other things,' Neville explained. He added that last year, their sales for April were up 30% month-over-month compared with March. In 2023, when Sam Bennett captured the spotlight as the low amateur at the Masters—sporting the Johnnie-O logo—interest in the brand surged. Johnnie-O's April Major collection Johnnie-O 'An amazing story with him coming off the U.S. Amateur and ending up in Butler Cabin. From that Sunday we saw a 58% in rise in search on our website and an 85% increase in new customers, who made up 50% of sales that week,' Neville explained. Golf tee maker Western Birch's Augusta inspired line showcases the most famous blooms on the grounds of the storied golf club that also serve as the names of Amen Corner's 11th, 12th, and 13th holes with floral prints of white dogwood, golden bell, and azalea flowers in the cup the ball perches on. Meanwhile grip maker Golf Pride—whose equipment has been in the hands of 44 past Masters champions—dubs their tourney tie-in 'honorary starter,' after the tradition of golf legends hitting ceremonial tee shots to ring in the major. This year's line includes a tour velvet grip with an azalea theme and a Masters-inspired putter grip. While the tournament doesn't necessarily drive a major sales spike, it does create a notable uptick in engagement. 'For Golf Pride, it's less about seeing a significant spike as we consistently see our sales ramp in late Q1,' Eric Gibson, the brand's chief marketing officer said. 'However, much like other brands, we see more of an interest/engagement spike.' Hans-Christian Meyer, group chief executive officer of has noticed a shift in consumer behavior around Masters Week, particularly mid-tournament. 'Fans are following what their favorite players wear almost in real time and they're ready to buy as soon as they see it. Our scripted looks and limited-edition Tour drops, worn by top players like Viktor Hovland and Matthieu Pavon, create instant demand. We've also seen a shift toward styles that have life beyond the course, which is why we always create pieces that align with a more versatile, lifestyle-focused wardrobe.' Manors Golf, one of the clothing brands found in PGA Tour 2k25, was on the big tourney tie-in bandwagon early in their brand's lifecycle—they worked directly with The Open on an official collection three years back. They've since made a strategic choice not to align any of their drops around Majors. 'It can be a license-minefield, and unless you are working directly with the organization, it's best to stay clear—especially with such a strong marque like The Masters,' Manors cofounder Jojo Regan explained. 'Added to this, it's quite a hackneyed territory. How many more pimento cheese sandwich t-shirts or green polos do our customers really need or want?' For some brands, skipping the marketing scrum surrounding the Peach State's annual to-do is the boldest play of all.
USA Today
12-02-2025
- Sport
- USA Today
Golf Pride Align Max grips
Golf Pride Align Max grips A larger, firmer ridge can help golfers at every level find the ideal grip position more easily and return the club to square more often. Show Caption Hide Caption Ping G440 irons Ping designed this game-improvement iron with a shorter face height, shorter blade length and lower center of gravity to encourage a higher flight. Gear: Golf Pride Align Max grips Price: $14.99 each Available: Feb. 15 Watch the best free throw shooters in basketball, and you'll notice they always bounce the ball a specific number of times, maybe tug on their shirt sleeve or spin the ball in their hands a certain way every time. The most consistent tennis players also go through the same routine before every serve, every time, and elite golfers tend to waggle the club, breathe, and look at the hole the same number of times before they hit a shot. To increase their consistency, golfers also need to hold and grip the club the same way every time, and eight years ago, Golf Pride released the first Align grips to help players at every level do it. That grip has an elevated ridge that makes it easier to put your hands in the same place before every shot and maintain a sense of where the face of the club is pointing. Now, Golf Pride has released the Align Max, a new technology available on the popular MCC and MCC +4 grips. This technology will make it even easier to find the ideal grip location and hold the club in the ideal position every time. The Align Max grips feature a red ridge that is firmer and 25 percent higher than the ridge in the original Align grips, making it feel significantly more noticeable in your fingers, regardless of how you hold the club. In the address position, when the clubface is behind the ball, golfers will get a clear sense of where that ridge is in relation to the club's face, which should make it easier to bring the club back to that same orientation on the downswing and create more consistent shots. While the original Align (which will continue to be available) and Align Max grips are the same length, the ridge on the Max version extends about an inch farther down. So, when gripping down on a chip or pitch shot, the Align Max allows you to feel the ridge more easily.
USA Today
08-02-2025
- Sport
- USA Today
Scottie Scheffler and Nelly Korda both use a TaylorMade Spider Tour X L-Neck putter
Scottie Scheffler and Nelly Korda both use a TaylorMade Spider Tour X L-Neck putter Scottie Scheffler and Nelly Korda both use the same putter, TaylorMade's Spider Tour X L-Neck. Can it help you be more successful on the greens? Last March at the Arnold Palmer Invitational, Scottie Scheffler showed up with a new mallet putter in his bag and won at the Bay Hill Club and Lodge. Scheffler would go on to win the 2024 Masters, an Olympic Gold medal, the FedEx Cup and over $29,228,357 in official prize money in 2024. Nelly Korda also changed her putter last season and put a new mallet in her bag. Although she had already used one six times last season, she used the club at the Solheim Cup and then won her seventh LPGA event, The Annika, using it last November. Going into this weekend's play, Scheffler is ranked No. 1 on the Official World Golf Ranking, and Korda is ranked No. 1 on the Women's Rolex World Ranking. Each of these stars, who used to game a blade-style putter, now has a TaylorMade Spider Tour X L-Neck putter in their bag. In Scheffler's case, the biggest reason for switching to the Spider was that the white True Path alignment system on the crown of the Spider Tour X helped him aim the face more effectively and start his putts on his intended target line more often. "At times last year I struggled lining the ball up in the middle of the face," Scheffler said during his press conference before the start of the 2024 Players Championship. 'This Spider putter is really easy for me to line up. I don't have to use the line on the ball. I line the putter up really well, and I line up in the middle of the face, and pretty much as simple as that. Kind of gives me just a really good visual.' Shop Scottie & Nelly's putter In August, leading up to the AIG Women's Open at St. Andrews, Korda reached out to TaylorMade and requested to test a few Spider models. TaylorMade's European technicians built her some putters to try, and she liked them. Then a putter with an L-neck hosel, like Scheffler's, was made with a short sight line added to the True Path alignment feature at TayorMade's headquarters in Carlsbad, California. That putter was shipped to Scotland, Korda used it in her practice rounds at St. Andrews and the club wound up in her bag. The video below, made by TaylorMade, shows exactly how Korda's putter is built Scottie's Spider Tour X has 3 degrees of loft, a 72-degree lie angle and a Golf Pride pistol grip. Korda's putter has a 2.5-degree loft and a 70-degree lie angle. It is fitted with a Golf Pride pistol grip. Both clubs have a short, L-neck hosel that creates toe hang that is similar to a classic heel-toe weighted blade. Both putters also feature a Pure Roll insert that is designed with grooves that face down at a 45-degree angle to encourage the ball to roll instead of skid after it is struck, although Scheffler's insert is white and Korda's insert is black. So, can a TaylorMade Spider Tour X L-Neck putter help you make more putts and improve your performance on the greens? The best way to find out is to work with a good custom fitter and try one, allowing the fitter to study your stroke and see if the putter's balance matches with your natural putting stroke. That said, the long True Path alignment line should make it easier to aim the face along the intended target line, and the Spider's perimeter weighting should help it remain steady on putts struck toward the toe or the heel. Many recreational players struggle to properly aim their putter, and they often make contact on putts outside the sweet spot, so a Spider mallet might be able to improve two of the most common shortcomings players have. Shop Scottie & Nelly's putter
