Latest news with #Golin
Forbes
14-05-2025
- Business
- Forbes
My Life As A Growth Architect: Driving Innovation And Client Success
Claire Lim, Director of NY Growth, Golin. getty In an era where agencies compete for client attention in increasingly crowded marketplaces, the role of growth leadership has evolved into something truly special. As someone who has led growth initiatives for global agencies over the past decade, I've had the privilege of witnessing—and helping drive—this fascinating transformation firsthand. Remember when agency pitches felt like theatrical productions, with those dazzling presentations, charismatic speakers and occasional creative gimmicks meant to make you stand out from the crowd? While entertaining, today's winning approach looks wonderfully different. Modern growth leaders now function more as strategic architects. We're building thoughtful frameworks that align agency capabilities with real client business challenges. At the same time, we're creating scalable methodologies that improve both efficiency and effectiveness for everyone involved. Growth leaders should create ecosystems that support agencies and their clients. They don't just pitch well. This approach transforms the relationship between agencies and clients from simply transactional to genuinely consultative—a partnership in the truest sense. While creative brilliance remains absolutely essential (and always will!), data has emerged as a powerful differentiating factor in agency selection. Clients increasingly expect agencies to show how recommendations will drive measurable business outcomes—and rightfully so! By implementing rigorous data standards in your pitch process, you can increase your forecast accuracy. My teams have done this and seen an 80% increase in their forecast accuracy. This will also help you improve client retention. The secret isn't simply having more data—it's extracting meaningful insights that create compelling, authentic narratives that resonate with clients. Perhaps the most overlooked aspect of successful growth leadership is talent development. Consistently winning requires teams with diverse capabilities and perspectives. We must all prioritize bringing together different viewpoints that spark innovation. The most effective approach I've found combines structured skills development with specialized roles that leverage people's natural strengths. This will help you create an environment where team members continuously grow while delivering exceptional client solutions. When your team thrives, your clients benefit tremendously. As AI and automation reshape our industry, I find myself excited about what's next. I firmly believe that the growth leaders who will thrive tomorrow will be those who balance technological innovation with human insight and genuine, warm connections. In my own career, I'm committed to creating solutions that genuinely address client challenges, rather than simply showcasing capabilities. Human connection remains at the heart of everything I do. As I reflect on my journey as a growth architect, I can't help but wonder: How will your role evolve in this rapidly changing landscape? Will you be the architect who builds bridges between creativity and data—between innovation and human connection? Maybe the most important question isn't about winning pitches at all, but about redefining what success truly means in our beautifully chaotic industry. Is it the number of new logos acquired, or the depth and longevity of the partnerships we build? Is it the campaigns we launch, or the business challenges we help solve? I invite you to consider how you might transform your own approach to growth—not just for your agency or your clients, but for your personal development as a leader. After all, the most meaningful architecture we create might just be the framework for our own professional evolution. What will you build next? Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Reuters
24-04-2025
- Business
- Reuters
Interpublic beats quarterly revenue estimates on steady demand across divisions
April 24 (Reuters) - Interpublic Group (IPG.N), opens new tab beat first-quarter revenue estimates on Thursday, helped by steady marketing spend by clients at the company's Mediabrands, Deutsch and Golin divisions. The advertising firm's results show resilience as companies are pulling their marketing and advertising budgets amid an escalating global trade war and fears of a slowing U.S. economy and sticky inflation. "Account activity over the prior 12-month period will weigh on this year, though that impact was lessened in the quarter by sound underlying performance, with notable growth at IPG Mediabrands, Deutsch and Golin, as well as growth at Acxiom," CEO Philippe Krakowsky, said. The New York-based company is one of the biggest advertising and communications firms, serving customers in sectors ranging from healthcare to retail and owning brands such as McCann, Weber Shandwick, Mediabrands and MullenLowe. The advertising industry, often seen as a mirror of corporate strength, will consolidate as Omnicom (OMC.N), opens new tab and Interpublic join forces in a $13-billion all-stock deal. The company remains on track to complete its merger with Omnicom in the second half of 2025. Interpublic's first-quarter net revenue decreased 8.5% to $2 billion, but beat analysts' estimate of $1.98 billion, according to data compiled by LSEG. On an adjusted basis, the company earned 33 cents per share in the first quarter, compared with an expectation of 27 cents per share. It reported a net loss of $85.4 million, which included 203.3 million in restructuring charges.
Yahoo
24-04-2025
- Business
- Yahoo
Interpublic beats quarterly revenue estimates on steady demand across divisions
(Reuters) -Interpublic Group beat first-quarter revenue estimates on Thursday, helped by steady marketing spend by clients at the company's Mediabrands, Deutsch and Golin divisions. The advertising firm's results show resilience as companies are pulling their marketing and advertising budgets amid an escalating global trade war and fears of a slowing U.S. economy and sticky inflation. "Account activity over the prior 12-month period will weigh on this year, though that impact was lessened in the quarter by sound underlying performance, with notable growth at IPG Mediabrands, Deutsch and Golin, as well as growth at Acxiom," CEO Philippe Krakowsky, said. The New York-based company is one of the biggest advertising and communications firms, serving customers in sectors ranging from healthcare to retail and owning brands such as McCann, Weber Shandwick, Mediabrands and MullenLowe. The advertising industry, often seen as a mirror of corporate strength, will consolidate as Omnicom and Interpublic join forces in a $13-billion all-stock deal. The company remains on track to complete its merger with Omnicom in the second half of 2025. Interpublic's first-quarter net revenue decreased 8.5% to $2 billion, but beat analysts' estimate of $1.98 billion, according to data compiled by LSEG. On an adjusted basis, the company earned 33 cents per share in the first quarter, compared with an expectation of 27 cents per share. It reported a net loss of $85.4 million, which included 203.3 million in restructuring charges. Sign in to access your portfolio
Washington Post
30-01-2025
- Washington Post
Man travels over 1,000 miles for sex with teen he met on TikTok, police say
A Minnesota man was arrested after police say he drove nearly 1,200 miles to Fairfax County, Virginia, for sex with a 15-year-old girl he met on TikTok, then messaged for nearly a year on other social media platforms. The child's father found his daughter in the bedroom of a rental property in the 2000 block of Blue Ridge Court with Trent Fair, 30, and called the police, court records show. Police arrested and charged Fair with 10 crimes — five felonies and five misdemeanors — including solicitation of a minor and production of child sexual abuse material. Fair's family members did not respond to request for comment Tuesday. Court records show he requested a court-appointed lawyer but did not qualify, and no lawyers were listed as representing him as of Wednesday afternoon. Fair told officers he met the teenager online through TikTok about a year ago and the pair began messaging, according to a criminal complaint. She disclosed that she was 15 and Fair requested nude photos, the complaint states. He then proposed meeting up in person, describing in detail a number of sexual acts he wanted to perform on the teen, according to the complaint. TikTok's policies prohibit accounts registered to users under 16 from sending or receiving direct messages. A spokesperson for TikTok noted off-platform pictures and videos cannot be sent in the app's messaging feature. A Fairfax County police spokesperson said while the two met on TikTok, they messaged on at least one other platform, but declined to specify which one, citing an ongoing investigation. TikTok is facing a possible nationwide federal ban unless it distances itself from its Chinese owner, though it has continued to operate with President Donald Trump not enforcing it. Police say Fair drove from his apartment in Minneapolis to Virginia, rented a room and ordered an Uber to bring the 15-year-old girl to the house. He is being in held in Fairfax County Adult Detention center without bond. Josh Golin, executive director of child internet safety advocacy group Fairplay, said incidents in which minors are sexually exploited are common across social media platforms, even as companies have added guardrails. For instance, Instagram launched 'teen accounts' last year and TikTok's 'Family Pairing' feature allows parents to monitor their child's account. However, Golin said the social media companies often turn a 'blind eye' to the children lying about their ages to create accounts earlier and bypass these safeguards. 'The amount of predation that goes on online with young people is just completely unacceptable,' Golin said. Fairplay advocates for policies that would make the internet less addictive for children, Golin said, adding that a culture of social media addiction encourages children to trust strangers online. 'When you are a young person being told by social media culture that the most important thing is to get more followers and attract attention online, of course kids are going to talk to people they really shouldn't,' Golin said. Golin said parents should abide by the age restrictions set by social media platforms and not allow their children to create an account early, citing lasting consequences. For instance, he explained that if a child says they are 13 to create a TikTok account when they are really 10, that account will later believe they are an adult and give them access to adult features when, in reality, they are only 15. He said parents should familiarize themselves with the settings on their children's accounts and have open conversations with their children about the dangers of social media usage. 'We need to do a better job of educating young people,' Golin said. 'I definitely don't want to put all the burden on young people themselves but as long as social media is so unregulated and so unsafe we need to be giving them the tools.'
