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Yahoo
18-02-2025
- Business
- Yahoo
Woxer Selects Reactor Data to Empower Customers through Data-Driven Experiences
Reactor Provides Best-In-Class Data Onboarding for Snowflake MIAMI, February 18, 2025--(BUSINESS WIRE)--Reactor Data ( the intelligent data pipeline for AI, analytics and data activation, today announced that Woxer, the apparel brand redefining underwear for everyday life — built for confidence, comfort, and individuality — has chosen Reactor to streamline its data onboarding workflows. By adopting Reactor, Woxer is replacing its legacy ETL solution to unlock new efficiencies and real-time insights that will guide product innovation and elevate the customer experience. At Woxer, Reactor is used to prep, label, and map data into Snowflake for further analysis and activation, ensuring the brand's teams have access to accurate, unified data. "Our mission is to empower choice, and we're redefining the way women's clothing is designed." said Alex Fuente, CEO of Woxer. "By leveraging Reactor's fully automated data pipelines, we seamlessly integrate customer insights, order metrics, and operational data, allowing us to shape our products around real-time consumer preferences as we expand beyond intimates into apparel." Reactor ingests, defines, and connects data for today's modern data warehouses such as Snowflake, Databricks, and Google Cloud BigQuery, making data available for AI, analysis, and activation in popular BI and data activation tools. For Woxer, this means faster reporting, improved demand forecasting, and a deeper understanding of its evolving customer base. By switching from Fivetran, Woxer gains access to Reactor's flexible, low-code environment, expediting data transformations without sacrificing control or customization. With Reactor, companies save money on cloud data warehousing and focus their data teams on delivering strategic insights that drive high-impact business outcomes, rather than data plumbing. Reactor's transparent pricing model and advanced orchestration capabilities keep businesses nimble at scale — a compelling alternative to legacy providers requiring extensive engineering resources just to keep pipelines intact. "We are excited to see Woxer harness Reactor's real-time data onboarding solution to elevate its message of inclusivity and comfort," said Reactor Data Founder and CEO Eric Best. "Our mission is to make enterprise-grade data integration accessible and efficient, and Woxer's forward-thinking approach is an ideal fit for Reactor's dynamic platform." By unifying its data under Reactor, Woxer can continue to innovate on new product lines and expand its loyal community of customers who value inclusivity, body positivity, and style. With reliable, real-time data powering key business decisions, Woxer is poised to accelerate its mission of empowering everyone to "Be You, Unapologetically." Try Reactor for Free Ready to accelerate your own data transformation journey? Take advantage of our 90-day free trial offer at and experience the power of Reactor firsthand. About Reactor Data Put your data to work with Reactor ( Reactor onboards your clean, well-defined data modeled for generative AI, analytics, and activation — creating business-ready data from all of your systems and applications, landed in your data warehouse. With Reactor, companies save money on cloud data warehousing while focusing data teams on strategic insights that drive high-impact business outcomes, rather than data plumbing. By delivering advanced data orchestration, real-time synchronization, and robust data governance, Reactor helps organizations of all sizes reduce the friction of legacy systems and unlock the full value of data. From startups to Fortune 500 enterprises, Reactor transforms how teams acquire, manage, and activate data for a truly data-driven future. Reactor Data is founded by Amazon veterans and backed by leading venture capital investors, putting data to work for the likes of PacSun, Eberjey, GLDN, Hearst Media, Balsam Brands, IPSY and Woxer. View source version on Contacts Media Contact: Erin LutzLutz Public Relations and Marketing (for Reactor)949.293.1055 | erin@
Yahoo
11-02-2025
- Business
- Yahoo
IPSY Selects Reactor Data to Streamline its Data Stack and Elevate Customer Experience
Reactor Provides Best-In-Class Data Onboarding for Databricks SAN FRANCISCO, February 11, 2025--(BUSINESS WIRE)--Reactor Data ( the intelligent data pipeline for AI, analytics and data activation, today announced that IPSY, the world's largest beauty subscription known for delivering monthly drops of the greatest beauty discoveries, has chosen Reactor to modernize its data onboarding workflows. Adopting Reactor, IPSY has replaced its legacy ETL solution to unlock new efficiencies in how data moves and is utilized across the organization. At IPSY, Reactor is used to prep, label, and map data into Databricks for further analysis and activation. "IPSY's decision to partner with Reactor underscores our commitment to providing unparalleled, data-driven experiences for our members," said IPSY CTO Sree Sreedhararaj. "With Reactor's user-friendly interface and fully automated data pipelines, IPSY will be able to seamlessly blend customer insights, operational status and metrics, and other critical data points – ensuring that every subscriber receives personalized beauty recommendations backed by real-time analytics and data activation." Reactor ingests, defines, and connects data for hosting in today's modern data warehouses such as Databricks, Snowflake, and Google Cloud BigQuery, making data available for AI, analysis and activation in popular BI and data activation tools and applications. Reactor renders quality data that is natively accessible for Large Language Model (LLM) platforms such as Snowflake Cortex, Databricks Mosaic, and Google Gemini on Vertex AI – critical to fast, low-cost generative AI enablement for businesses. Reactor's pre-built data collectors ingest data from nearly 550 diverse SaaS and on-prem solutions and applications. Data connectors accommodate modern REST and GraphQL APIs, diverse flat file formats, and direct database connection protocols. For IPSY, this means faster reporting, improved forecasting accuracy, and more agile decision-making. By switching from its previous ETL solution, IPSY gains access to Reactor's flexible, low-code environment to accelerate data transformations without sacrificing control or customization. Reactor's transparent pricing model and advanced orchestration features also help companies stay nimble at scale, offering a compelling alternative to legacy providers that often require extensive engineering resources just to maintain existing pipelines. "We are excited to see IPSY harness Reactor's real-time data onboarding solution to enrich customer experiences," said Reactor Data Founder and CEO Eric Best. "Our mission is to make enterprise-grade data onboarding accessible and efficient for all – and IPSY's innovative approach to beauty discovery is a perfect fit for Reactor's powerful, easy-to-use platform." With Reactor in place, IPSY is well positioned to optimize its data-centric operations, capitalize on fast-evolving customer trends, and continue building a beauty community that resonates with millions of subscribers worldwide. By unifying its data under Reactor, IPSY can advance its mission of delivering a curated beauty experience at scale – reinforcing its position as a market leader as the beauty industry's most powerful marketing platform. Try Reactor for Free Ready to accelerate your own data transformation journey? Take advantage of our 90-day free trial offer at and experience the power of Reactor firsthand. About Reactor Data Put your data to work with Reactor ( Reactor onboards your clean, well-defined data modeled for generative AI, analytics, and activation — creating business-ready data from all of your systems and applications, landed in your data warehouse. With Reactor, companies save money on cloud data warehousing while focusing data teams on strategic insights that drive high-impact business outcomes, rather than data plumbing. By delivering advanced data orchestration, real-time synchronization, and robust data governance, Reactor helps organizations of all sizes reduce the friction of legacy systems and unlock the full value of data. From startups to Fortune 500 enterprises, Reactor transforms how teams acquire, manage, and activate data for a truly data-driven future. Reactor Data is founded by Amazon veterans and backed by leading venture capital investors, putting data to work for the likes of PacSun, Eberjey, GLDN, Hearst Media, Balsam Brands, and IPSY. View source version on Contacts Media Contact: Erin LutzLutz Public Relations and Marketing (for Reactor)949.293.1055 | erin@
