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Time of India

Kitkat gives GenZ a break from decision-making

HighlightsNestle Kitkat has launched the campaign 'Kitkat Snap to Decide' featuring actor Jackie Shroff, aimed at providing a fun break from everyday decision-making. According to Gopichandar Jagatheesan, head of the confectionery business at Nestle India, the campaign transforms trivial dilemmas into light-hearted moments for consumers, particularly targeting Generation Z. The campaign encourages individuals to take a playful approach to decision-making, promoting the idea that sometimes the best way to decide is simply to snap and go with the flow. Nestle Kitkat has launched its latest campaign, ' Kitkat Snap to Decide ' with actor Jackie Shroff . Gopichandar Jagatheesan, head, confectionery business , Nestle India , said, 'With 'Snap to Decide', we've taken a familiar brand ritual and turned it into a fun, relatable tool that gives them a much-needed break from decision-making .' While life continues to be all about choices, from trivial to significant —especially for the Gen Z—this campaign transforms everyday dilemmas into light-hearted, 'no-pressure' moments. From choosing playlists to picking meals – even the smallest of choices can feel exhausting in today's always-on world. With Snap to Decide, Kitkat offers a playful way to take a break from overthinking —just snap and go with the flow, the brand stated in a press note. The rollout continues with a range of digital creators who are bringing the idea to life: sometimes, the best way to decide is with the snap of a Kitkat. Watch the video here: View this post on Instagram A post shared by KITKATINDIA (@kitkatindia)