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Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs
Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs

Yahoo

time20-05-2025

  • Business
  • Yahoo

Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs

QINGDAO, China, May 20, 2025 /PRNewswire/ -- Haier, a global leader in household appliances, today officially announces a strategic partnership with KEF, the world-renowned audio technology brand. Haier and KEF will jointly engineer the audio systems for Haier's latest Mini LED and QLED TV models, including the Haier TV M96, M92, M80 and S90 series. These models[1] will be launched throughout 2025, covering key markets such as India, Pakistan, Bangladesh, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Spain, Saudi Arabia and Egypt. Together, Haier and KEF will deliver an unparalleled home entertainment experience to consumers around the world. Under this exciting partnership, the sound systems of these Mini LED and QLED TV series are co-designed by Haier and KEF, and have been meticulously tuned by the same KEF engineering team responsible for their flagship loudspeakers, including Blade and The Reference. Leveraging KEF's over 60 years of acoustic engineering expertise, these Haier TV models seamlessly integrate high-end audio experiences, making it more accessible and convenient for home entertainment scenarios. The Haier M96 series of 4K QD-Mini LED TVs, the flagship model for 2025, made its debut at the 2025 Australian Open earlier this year. Its enhanced visual and audio capabilities captivated millions of tennis enthusiasts at Melbourne Park and central Melbourne through Haier TV's fan engagement booths and activities. Benefiting from KEF's expert tuning, the M96 series boasts a 2.2.2-channel audio system for the 75-inch and 85-inch models, and an impressive 6.2.2-channel system for the 100-inch model, delivering a truly high-fidelity audio experience, right in the living room. The Haier M80 series of 4K Mini LED TVs, which officially launched in India in April, is scheduled to roll out across key markets in the coming months. Co-engineered with KEF, the Haier TV M80 series delivers clear highs, rich mids, and deep, elastic bass through its 2.1-channel speaker system. Available in multiple sizes—85, 75, 65, and 55 inches—the M80 series caters to a variety of home entertainment needs. "We are honored to partner with KEF on a global scale," said Junguang Liu, Vice President of Haier Smart Home, General Manager of Audio-Visual BU. "This collaboration seamlessly merges our smart home expertise with KEF's renowned audio technology, delivering an immersive and high-quality sound experience. Together, we are bringing next-level home entertainment to our consumers worldwide." Grace Lo, president and head of global marketing at KEF, commented: "We are delighted with our partnership with Haier TV. By combining KEF's acoustic technology with Haier TV's innovative capabilities in the field of home appliances, we are poised to provide users with a new immersive audio-visual experience with their latest TVs. We look forward to collaborating on more breakthrough audio-visual products together in the near future." This partnership marks the beginning of a shared journey. Both Haier and KEF are dedicated to elevating home entertainment and delivering unparalleled experiences. As a result of this innovative collaboration, consumers can anticipate more Haier TV products featuring KEF co-engineered audio in the near future. [1] The availability of specific models in certain markets may be subject to change. View original content to download multimedia: SOURCE Haier Smart Home Sign in to access your portfolio

Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs
Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs

Cision Canada

time20-05-2025

  • Business
  • Cision Canada

Haier and KEF Announce Global Partnership to Co-Engineer Immersive Audio for Haier Smart TVs

QINGDAO, China, May 20, 2025 /CNW/ -- Haier, a global leader in household appliances, today officially announces a strategic partnership with KEF, the world-renowned audio technology brand. Haier and KEF will jointly engineer the audio systems for Haier's latest Mini LED and QLED TV models, including the Haier TV M96, M92, M80 and S90 series. These models [1] will be launched throughout 2025, covering key markets such as India, Pakistan, Bangladesh, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Spain, Saudi Arabia and Egypt. Together, Haier and KEF will deliver an unparalleled home entertainment experience to consumers around the world. Under this exciting partnership, the sound systems of these Mini LED and QLED TV series are co-designed by Haier and KEF, and have been meticulously tuned by the same KEF engineering team responsible for their flagship loudspeakers, including Blade and The Reference. Leveraging KEF's over 60 years of acoustic engineering expertise, these Haier TV models seamlessly integrate high-end audio experiences, making it more accessible and convenient for home entertainment scenarios. The Haier M96 series of 4K QD-Mini LED TVs, the flagship model for 2025, made its debut at the 2025 Australian Open earlier this year. Its enhanced visual and audio capabilities captivated millions of tennis enthusiasts at Melbourne Park and central Melbourne through Haier TV's fan engagement booths and activities. Benefiting from KEF's expert tuning, the M96 series boasts a 2.2.2-channel audio system for the 75-inch and 85-inch models, and an impressive 6.2.2-channel system for the 100-inch model, delivering a truly high-fidelity audio experience, right in the living room. The Haier M80 series of 4K Mini LED TVs, which officially launched in India in April, is scheduled to roll out across key markets in the coming months. Co-engineered with KEF, the Haier TV M80 series delivers clear highs, rich mids, and deep, elastic bass through its 2.1-channel speaker system. Available in multiple sizes—85, 75, 65, and 55 inches—the M80 series caters to a variety of home entertainment needs. "We are honored to partner with KEF on a global scale," said Junguang Liu, Vice President of Haier Smart Home, General Manager of Audio-Visual BU. "This collaboration seamlessly merges our smart home expertise with KEF's renowned audio technology, delivering an immersive and high-quality sound experience. Together, we are bringing next-level home entertainment to our consumers worldwide." Grace Lo, president and head of global marketing at KEF, commented: "We are delighted with our partnership with Haier TV. By combining KEF's acoustic technology with Haier TV's innovative capabilities in the field of home appliances, we are poised to provide users with a new immersive audio-visual experience with their latest TVs. We look forward to collaborating on more breakthrough audio-visual products together in the near future." This partnership marks the beginning of a shared journey. Both Haier and KEF are dedicated to elevating home entertainment and delivering unparalleled experiences. As a result of this innovative collaboration, consumers can anticipate more Haier TV products featuring KEF co-engineered audio in the near future.

Nothing and Kef are making premium audio products together
Nothing and Kef are making premium audio products together

Digital Trends

time13-05-2025

  • Business
  • Digital Trends

Nothing and Kef are making premium audio products together

Technology brand Nothing has announced a partnership with audio experts Kef, and said it's already hard at work on co-developed products together. Nothing is best known for its smartphones these days, but its first ever product was the Nothing Ear 1 earbuds, and it has continued to build and diversify the line ever since. However, Nothing has greater ambitions in audio and it's with Kef it intends to make plans for an expansion into new audio categories a reality. Kef has been building audio products for more than 60 years. Andrew Freshwater, Nothing's head of smart products said: Recommended Videos 'By combining Kef's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio.' If that wasn't interesting enough, Kef's Grace Lo, head of global marketing, added: 'This partnership allows us to bring our acoustic heritage into a fresh context, working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation.' There's no hard information about the products Nothing and Kef are designing together, aside from the press release stating 'several acoustically co-developed products' are already in progress, with further details expected to be shared in the coming months. Nothing's last audio product releases were the Nothing Ear (a) in April 2024, along with a series of new earbuds in its CMF by Nothing range in April 2025. It's also reasonable to think Nothing and Kef may work together on future smartphone releases, tuning the speakers and the audio for higher quality sound. Asus and Dirac have proved great sound can come from a smartphone with the ROG Phone 9 Pro, but few others have exploited mobile audio in the same way, leaving an opportunity for Nothing and Kef beyond the new audio products it has planned.

Nothing announces partnership with British audio brand KEF for product expansion
Nothing announces partnership with British audio brand KEF for product expansion

The Hindu

time13-05-2025

  • Business
  • The Hindu

Nothing announces partnership with British audio brand KEF for product expansion

Nothing on Tuesday (May 13, 2025) announced its partnership with British audio pioneer KEF with a likely entry into a new segment within the audio business. Both companies stated that they will explore new frontiers in sound innovation and bring refined audio experiences to a broader audience. KEF is an iconic brand that makes speakers and headphones. 'Our six decades of high-fidelity audio expertise will support Nothing's expansion into new audio categories – bringing acoustic precision to products shaped by Nothing's distinct approach to design and user experience,' said KEF. 'KEF is one of the most respected names in audio, and we're proud to partner with them as we take the next step in expanding Nothing's audio journey,' said Andrew Freshwater, Head of Smart Products Marketing at Nothing. (For top technology news of the day, subscribe to our tech newsletter Today's Cache) 'By combining KEF's decades of expertise with our design-led approach to technology, we're laying the groundwork for a new standard in everyday listening. Our products launching later this year mark the beginning of an exciting new chapter of our collaboration and the future of Nothing Audio,' he added. 'This partnership allows us to bring our acoustic heritage into a fresh context – working with a brand that shares our dedication to innovation, quality, and design. Together, we're setting out to redefine what premium audio can look and feel like for the next generation,' said Grace Lo, President & Head of Global Marketing at KEF. With several acoustically co-developed products already in progress, the partnership signals a long-term commitment to delivering refined sound experiences through beautifully designed hardware, added Lo.

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