03-04-2025
Genesis G90 Stuns With Striking Coupe and Convertible Concepts
Genesis has revealed two breathtaking new design studies — the X Gran Coupe and X Gran Convertible — during an official presentation in South Korea. These stunning concepts, rooted in the 2025 Genesis G90 flagship sedan, continue the brand's tradition of crafting eye-catching luxury showpieces that spark imagination more than mass production plans. Much like Cadillac's approach to its concept cars, Genesis has become known for pushing design boundaries, even if these efforts rarely make it to dealership floors.
The new X Gran Coupe and Convertible serve as spiritual successors to the highly praised Genesis X and X Convertible revealed in 2021 and 2022. Though equally jaw-dropping and seemingly ready for the road, these latest models are design statements — visual explorations rather than production commitments. They represent what Genesis refers to as a 'moment of reflection,' a creative pause from the Hyundai-owned luxury marque.
Both models debuted at the 2025 Seoul Mobility Show, sharing the stage with the updated 2026 Hyundai Ioniq 6 and the brand-new Nexo hydrogen crossover. Clearly derived from the underpinnings of the 2025 Genesis G90, the Gran Coupe and Gran Convertible swap out the four-door format for sleeker, sportier profiles. In the case of the convertible, all press imagery shows the vehicle with the top down, though it's understood that a soft fabric roof is tucked into the rear.
Visually, these concepts wouldn't feel out of place among the elite — they carry the elegance and presence seen in models like the Bentley Continental GT and GTC, or the Lexus LC and LC Convertible. In addition to their dramatic exteriors, the cabins also receive a bespoke treatment. The Gran Coupe interior draws inspiration from Mediterranean olive trees, featuring green tones and matching leather upholstery. Meanwhile, the Gran Convertible's cabin embraces deep blue hues that pay homage to the Cabernet Sauvignon grapes of Livorno, Italy.
Since its establishment as an independent luxury brand a decade ago, Genesis has sold over 1.3 million vehicles globally. The lineup is predominantly composed of sedans and SUVs, although niche variants like the G70 Shooting Brake have appeared in select regions such as Europe. For Genesis to stand shoulder to shoulder with German powerhouses like Mercedes-Benz and BMW, it must continue elevating its brand image with bold, aspirational designs. While coupes and convertibles may not move high volumes, the presence of a flagship halo model could draw more attention — and customers — to Genesis showrooms, even if most buyers end up choosing models like the GV70.
Hyundai, with its considerable financial resources, can afford to pursue such ambitious styling exercises without expecting immediate returns. If Genesis has its sights set on rivaling luxury tourers like the BMW 8 Series, these concept vehicles mark a compelling step in that direction. Still, the transition from concept to production involves steep challenges — from R&D and tooling to managing limited demand for two-door vehicles in today's SUV-dominated market.
Until those hurdles are cleared, enthusiasts can continue to admire these Genesis G90-based concepts for what they are — bold expressions of design, and powerful symbols of where Genesis might be headed.
