21-02-2025
What is GrandmaCore? Women enjoying hobbies from a bygone era
(CBS NEWSPATH) — They say what's old always becomes new again, and an emerging trend has young women turning to their grandmothers for inspiration.
It's called 'GrandmaCore' and it's making hobbies past generations enjoyed, like knitting, cool again. At Cleo's Yarn Shop in Brooklyn, modern craft-makers are fully entwined in hobbies of the past.
'Mostly young people, young working professionals. Usually, they are in some kind of creative field so it's a lot of Gen Z and Millennials,' Cleo's Yarn Shop Owner Cleo Malone said.
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Malone opened the store in 2022, which also hosts workshops, craft circles and happy hours.
'The things that you make, it's not just an entertaining activity while you're doing it, but you get to make things and give them away to friends and family members and people stay connected and feel very seen and loved because of that,' Malone said.
Pastimes like knitting, baking and gardening saw a resurgence during the pandemic. Now, a larger group of young women has embraced finding meaning in activities their grandmothers enjoyed.
On social media, 'GrandmaCore' is capturing fans with its doily aesthetic and thrifted treasures.
'I think the fact that all of us are growing up and are older now, we can look back and appreciate and feel the warmth and the fuzziness of what it felt like to be at Grandma's house growing up,' GrandmaCore Influencer Mackenzie O'Donnell said.
From her quaint country home in central Illinois, O'Donnell has drawn hundreds of thousands of clicks to her TikTok videos where she shows off vintage finds and a passion for raising her family and animals.
In addition to crafting and baking, coffee and tea culture are also part of 'GrandmaCore.' Fans of the aesthetic say activities that force us to slow down in a busy world are central to the growing trend.
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