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Scottish Sun
8 hours ago
- Entertainment
- Scottish Sun
Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours
Plus, it comes in a range of different colours JEL-OUS? Fashion fans go wild for 90s classic which is back in George at Asda for just £10 & they come in a number of fun colours Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) IF you grew up in the 90s and were obsessed with jelly shoes, you may be delighted - or horrified - to see the trend is firmly back in action. From celebs such as Rihanna to catwalk models, everyone is back on the jelly hype - and even George at Asda has jumped on the trend. Sign up for Scottish Sun newsletter Sign up 7 George at Asda is selling a range of jelly sandals for summer - if you want to jump back on the 90s trend Credit: Asda 7 Shoppers have defended buying the Asda shoe and said they are excited to style it Credit: Tiktok/@abbybella3 7 The Asda diamond cut out ballet flat comes in five colours Credit: George If you dare to once again rock the playful jelly shoe, the supermarket is selling pairs for just £10. The slip-on, ballet-style flat comes with a lightly gripped sole and a diamond cut out design. You can also choose from five colours: white, charcoal, pink, green and orange. At just a tenner, it is a fraction of the price of a £85 designer version by Ancient Greek Sandals spotted on Net-a-Porter. This pricey alternative also comes in a range of colours and is 'made for the beach with their rubbery, washable PVC.' The George at Asda affordable lookalike has already caught the attention of fashion TikTokers. One creator shared her find in-store, saying Asda is 'pulling through again,' sparking over 20,000 likes. Abby, who posts under @abbybella3, shared: 'I need to share with you girls what I've just bought. I am so happy with them. 'You girls are all gonna be like, 'What the f*** has she bought now?'' She revealed she had the expensive Net-a-Porter pair on her wish list for ages, but they had been out of stock and she also questioned the price. I've been desperate for a pair of £85 mesh jelly shoes for summer - I found the EXACT dupe for a tenner 7 Shopper Abby said she had been desperate to snap up Net-a-Porter's £85 pair Credit: Tiktok/@abbybella3 7 Net-a-Porter's Ancient Greek Sandals cost over £75 more Credit: Ancient Greek Sandals Abby was delighted to spot the George at Asda dupe. She added: 'I just randomly went to Asda and I picked up these for £10: a pair of jelly mesh jelly shoes. 'They look identical to the ones from Net-a-Porter. But they're not £85. They were £10. 'I'm so happy with them.' Abby acknowledged that they may not be everyone's cup of tea, but she didn't care. 7 Jelly shoes boomed in popularity in the 90s Credit: Alamy 7 Rihanna is among the stars bringing back the jelly shoe trend Credit: Mega She continued: 'I know you're all thinking, 'Yuck, they're hideous.' 'You wait until you see me style them, because you're all gonna change your mind. Promise you. 'But I love them, so I had to share because they were £10. 'I'm so happy with them. I cannot wait to style them.' People were quick to comment and say they wanted to snap up a pair. One wrote: 'I'm running to Asda for the orange ones if they've got them cos WOW!' Another added: 'Much prefer them over crocs'. How Asda has upped it's game By Fabulous' Fashion Director Tracey Lea Sayer Take a whizz round the aisles in Asda it is hard not to notice how good the George at Asda clothing range is at the minute. Add into the mix their recent collaboration with fashion designer Roksanda, celebrating 40 years of London Fashion Week, which is full of the designer's signature colour blocking dresses, oversized Borg fleeces and bold stripe co-ords, it is easy to see why the brand is on fire! All proceeds from the range go to The British Fashion Council to help promote young designers, so a win win! There also seems to be a return to quality in the clothing range. 'Style Stories' with fashion influencer Erica Davies is a capsule collection of Autumn must-haves which delivered not only on style, but on great pocket friendly prices starting from £7. Gorgeous quilted jackets, slogan sweats and a chocolate faux sheepskin flying jacket are among my faves. Plus, George at Asda has just been crowned with the Best Kidswear in our Fabulous Fashion awards voted for by the Fabulous readers. Click to buy enables you to shop the whole range online or you can just have a browse while you do the weekly shop. You are welcome!


CairoScene
31-01-2025
- Entertainment
- CairoScene
The ‘When in Marrakech' Edit with Moroccan Model Oumayma El Maadam
Math-student-turned-model Oumayma El Madaam styles outfits with lines, grids and composition in mind, treating fashion like a geometric theorem. At 24 years old, Oumayma El Maadam has already carved out a distinctive space in the fashion world as a stylist, content creator, model, and makeup artist. Her work spans multiple creative disciplines, reflecting a unique balance of structure and expression. 'I've always navigated multiple creative worlds, balancing the structured logic of math with the fluid, expressive nature of fashion and beauty,' El Maadam tells Scene Styled. El Maadam's journey began in the analytical world of mathematics before evolving into a career in fashion, where she collaborated with global names like Off-White and Daily Paper. 'Numbers and patterns intrigued me from an early age, and they continue to guide my approach to design, composition, and even beauty,' she says. 'While I once thought I'd chart a more analytical career path, fashion called to me with its freedom and complexity.' This interplay between logic and creativity has become central to her work, allowing her to explore the connections between the structured and the abstract. 'I like to think of my style as an evolving expression—much like an equation that's never fully solved,' she explains. Her personal style reflects this philosophy, leaning toward minimalism with moments of deliberate boldness. El Maadam gravitates toward brands like The Row, Haider Ackermann, and A Cold Wall, whose designs embody a thoughtful balance of simplicity, deconstruction, and cultural commentary. For her, clean lines and understated choices offer a foundation, while carefully curated layers—like a vintage find, a vibrant accessory, or an unexpected contrast—add depth and dimension. 'I see fashion as a quiet dialogue, one that communicates without speaking too loudly,' she notes. 'It's subtle, but it says a lot.' Through her work, El Maadam continues to explore the interplay between structure and creativity, carving out a space that feels uniquely her own while evolving with every step. Look One | When Shopping in Jamaae El Fna 'The souks are a dance of color and texture,' the model says. 'This look is for someone who embraces the energy, merging comfort and tradition accented with boldness.' Moroccan Touch | Touta Matching Set Ancient Greek Sandals | Mera Baublebar | Thick Hoop Earrings Cuyana | System Zipper Tote 13-inch Look Two | When Drinking Mint Tea at Riad Yasmine 'I put this look together with effortless elegance in mind—something that feels just right for a quiet moment over mint tea,' El Madaam explains. 'It's simple, refined, and matches the calm, unhurried vibe of the setting.' The Reformation | Laurel Knit Dress Valentino | Garavani Vlogo Locker Mary Jane Ballerina Shoes Missoma | Hera Dome Ridge Statement Cuff Bracelet Gold Plated Mac Cosmetics | Lustreglass Sheer Shine Lipstick in Mac Bronze Look Three | When Sunset-Watching at Cafe des Èpices 'As the city shifts from day to night, I wanted an outfit that moves with it—effortless, modern, but still rooted in timeless Moroccan textures.' With dainty ruffles, and a flowy maxi skirt, El Maadam ties in that Moroccan touch to this contemporary look. Anthropologie | Reformation Bella Silk Maxi Skirt The Frankie Shop | Matin Ruffle Shoulder Silk Top in Black Baublebar | Camilla Earrings in Gold Baublebar | Moxie Ring Look Four | When Taking an Evening Stroll at Jardin Majorelle 'For an evening stroll through Jardin Majorelle, I wanted a look that mirrors its harmony and balance—mixing boho elements with a touch of Moroccan charm to match the peaceful, inspiring atmosphere,' she adds. Free People | We the Free Margarita Jumpsuit Adidas | Gazelle Indoor Shoes Mango | Mini Sac Porte Epaule Similicuir Look Five | When Having Dinner at Comptoir Darna 'For dinner with a view, you need an outfit that speaks elegance and confidence,' she tells SceneStyled. 'This look is all about polished, modern style with a hint of local flair.' Mango | Long Dress with Open Back Manolo Blahnik | Carolynemu Cos | Sculpted Cuff Brown Cos | Mismatched Stud Earrings in Gold Cuyana | Ola Bag