4 days ago
Juventus continues its commitment to inclusion
As Pride Month gets underway, Juventus renews its commitment to an inclusive, respectful and anti-discrimination sports culture.
It's a commitment that was also reflected in the Club's choice to support, as early as October 2024, Torino's candidacy to host EuroPride 2027 (the most important event at European level dedicated to the celebration of the international LGBT community), which was then successful. This support was translated into an official letter, signed by Chief People, Culture & ESG Officer Greta Bodino, addressed to the European Pride Organisers Association.
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As written in the letter of support: "Nothing changes if we don't act". With this in mind, Juventus will continue to concretely support Torino Pride even beyond the candidacy, starting with Pride Month this year and in view of the 2027 event.
Torino Pride is an organisation that brings together over 30 associations committed to promoting human rights and fighting against all forms of discrimination. This is a truly participatory process that involves the city, institutions, schools and sports, with the aim of building a more just and inclusive society.
This choice was also strengthened by the synergy with the region and the community in which Juventus operates, in particular with the City of Turin and with the Department of Welfare, Rights and Equal Opportunities, which has always been active in promoting inclusion and shared well-being. Collaboration with local entities represents an essential value for the Club in building a supportive and active network.
This initiative fits fully into the ESG Strategy 'Black, White & More' of Juventus and, in particular, in its social pillars:
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· Sustainable Glocal Club, which promotes equity and teamwork through projects with a strong social impact, both locally and internationally;
· Fan Centrality, which aims to build a cohesive and inclusive network, ensuring full access to the sporting dimension.
But this is not an isolated action: it is only the latest step in a journey that Juventus has been pursuing for some time. In April 2025, in fact, the Club published the 'People First' Policy, which clearly outlines objectives, principles and concrete actions to promote inclusion, enhance diversity, promote equal opportunities and combat all forms of discrimination.
Juventus has also already demonstrated its commitment to the issue in the past: it supported several editions of Milano Pride and, in July 2023, received the 'Italia in campo contro l'omofobia' award assigned by Arcigay for the second consecutive year. An important recognition, obtained thanks to campaigns such as "More Colorful Together", which on the occasion of Valentine's Day 2023 launched a message of universal love, telling authentic and inclusive stories.
The alliance with Torino Pride therefore represents a natural continuation, which will allow Juventus, over the next two years, to consolidate its position in defense of civil rights and to promote an increasingly respectful, open and welcoming community.
