Latest news with #Groove
Fashion Value Chain
02-06-2025
- Entertainment
- Fashion Value Chain
Jockey Launches Gen Z-Focused Athleisure Line ‘JKY Groove'
Jockey has unveiled JKY Groove™, a youth-centric athleisure line crafted for Gen Z consumers aged 18–24. This launch marks a significant step in the brand's lifestyle expansion, targeting young adults who prioritize both style and comfort in their everyday wear. Available exclusively at 52 Jockey stores across India and on the Groove collection channels Gen Z's vibrant energy and self-expression through trend-driven, comfort-first designs. 'With JKY Groove™, we are connecting authentically with the new generation of style-conscious consumers,' said Nihal Rajan, Chief Marketing Officer, Jockey India. 'It's a collection that combines oversized fits, youthful silhouettes, and multi-functional designs to suit the fast-paced, expressive lifestyle of today's youth.' The collection includes: Oversized T-shirts & Hoodies Multi-utility Cargos Crop Tops & Tank Tops Each piece is crafted to be versatile, expressive, and movement-friendly, with modern silhouettes that reflect Gen Z's rhythm and identity. The collection represents Jockey's transition from an innerwear brand to a lifestyle-driven label, evolving with shifting fashion preferences without compromising on comfort. Watch the Campaign:
WIRED
05-02-2025
- Health
- WIRED
The Best Greens Powders
I tried the Wild Strawberry Kiwi flavor of Groove, which tasted fantastic—fresh, sweet, bright—and the Ginger Peach flavor, which was a little spicy, a little sweet, and reminded me of a wellness juice shot. Both were delicious. One thing I will say is that the scoop design has a little groove on the back that collects powder and makes things a bit messy, so I recommend storing the scoop outside of the powder bag. It also took a little bit longer to dissolve than some other brands I tried. But it tastes like a mocktail or a bottled juice, not like a supplement. Each serving contains 20 calories, 5 grams of carbohydrates, 2 grams of fiber, your daily values of vitamins C and D, a ton of Vitamin B12, plus 8 percent of your daily iron. There are superfoods, vitamins, minerals, fiber (not much, but it's there), antioxidants, probiotics, and digestive enzymes. The brand touts Alpha GPC (a form of choline), freeze-dried coconut water, and of course the ever-buzzy superfoods like various grasses and spirulina. I noticed higher energy levels than with other greens powders I tried, less bloating, and happier digestion. Let it be known that these greens don't taste like fruits or veggies at all, really. If you want your greens to taste more green, another brand might be a better option. But for me, this hit the spot. This greens powder is very subtle. It's almost unflavored, both the plain version and the Wild Berry version. The instructions aren't super clear—the packaging says to add a scoop to juice, water, or milk. I mixed mine with 10 ounces of water and it was fine. It didn't taste great and it didn't taste bad. It's vaguely earthy, a little sweet, but mostly neutral. Because of that, I think this is the best candidate for mixing into other drinks. You'll get a kick of 'healthy' flavor without risking overpowering whatever it is you're drinking. Each serving contains 25 calories, 5 grams of carbohydrates, 2 grams of protein, 3 grams of dietary fiber, a bunch of vitamins (including K, A, B1, B2, B3, B6, B12, and B5), folate, calcium, iron, magnesium, iodine … the list goes on. The brand lists each ingredient and the reasons for inclusion on the website, a deep dive that I appreciate (though again, these are not regulated by the FDA). You'll get probiotics. You'll get enzymes. You'll get the superest of superfoods. I noticed higher energy levels and a healthier-feeling gut. If you already have a morning smoothie routine going, or you want something that tastes healthy without tasting like straight-up grass, I think adding in this powder makes sense.
