23-05-2025
Tourism Ireland begins sales trip to Asia
Tourism Ireland and eight tourism companies from Ireland are taking part in a sales trip to Asia.
They will visit Beijing and Shanghai in China and Seoul in South Korea during the eight day trip.
The schedule includes five B2B events in the three cities, with the participating companies from Ireland engaging in over 1,000 commercial meetings with Chinese and South Korean travel professionals.
"Our sales blitz to Beijing, Shanghai and Seoul provides an excellent platform to highlight the many things to see and do, and all that is new and exciting, on a holiday in Ireland in 2025," said Aisling McDermott, Tourism Ireland's Head of Global Partnerships.
"It's a great opportunity for our tourism partners from Ireland to inform and influence the Chinese and South Korean travel professionals they meet about what the island has to offer and, importantly, to encourage them to include the destination in their future programmes and recommend it to their clients," she added.
Tourism businesses joining Tourism Ireland's sales blitz to Asia include the Game of Thrones Studio Tour, GroupMeals, Irish Brand Homes, Kildare Village, Rachel Sunshine International Ltd, Stena Line, Titanic Belfast and Zatino Travel.
