Latest news with #GuidanceEaudeParfum
Observer
28-05-2025
- Business
- Observer
Oman Air, Amouage take Rock Rose to the skies
Muscat - Oman Air has partnered with collaborator Amouage to introduce an exclusive sweet creation for Business Class guests. The national airline and iconic fragrance house have unveiled a bespoke dessert featuring the treasured Omani Rock Rose, grown on the slopes of Al Jabal Al Akhdar (the 'Green Mountain'). Guests will receive one composition intertwining raspberry, pear, and saffron on inbound flights. From May 2025, the signature rose-inspired dessert can be experienced on all Oman Air Business Class long and medium-haul inbound routes. Available for a limited time only, this exquisite floral dish, created by Michelin-starred Chef Peter Gast and inspired by Amouage's Guidance Eau de Parfum, brings a new dimension of storytelling and sensory delight to the airline's award-winning Business Class menu, offering guests a refined taste of Oman at 30,000 feet. The carefully crafted, seven-petal creation is a refined balance of delicate textures and layered depth, revealing unexpected contrasts with every bite. Beneath its soft pink exterior and crisp chocolate shell, its petals part to unveil a velvety cream and a delicate crunch that lingers on the palate. During flight, where perception shifts, this delicacy is designed to hold its integrity, allowing each nuance to unfold effortlessly, just as intended.
Muscat Daily
05-05-2025
- Business
- Muscat Daily
Amouage achieves a record first quarter in 2025
Retail sales surpass $100 million, marking +48% growth Amouage is proud to share a remarkable start to 2025. In the first quarter, the House crossed a meaningful threshold, with retail sales exceeding $100 million for the first time in its history. This achievement reflects an unwavering devotion to quality, creativity, and heritage, and above all by the loyalty and passion of its clients around the world. A thriving global presence Amouage's momentum continues across all channels. Amouage boutiques posted an exceptional growth of +75%, e-commerce maintained its strong ascent at +52%, and Travel Retail expanded by +51%. Distributor-led markets rose by +43%, with MEA shining at +75%. Amouage proudly secured the number one position in ultra-luxury fragrance across all retailers where listed in the United Arab Emirates and in prestigious doors such as Laure and Harvey Nichols in Saudi Arabia. In the Americas, sales rose by +41%, with Amouage now among the top 10 fragrance brands at Neiman Marcus. In APAC, the House claimed the number one fragrance position at SKP in China during Q1. The growing resonance of its creations Guidance Eau de Parfum remains the House's most beloved creation, with sales more than doubling year-on-year. Amouage's pursuit of excellence continues to bear fruit; the Exceptional Extraits Collection tripled versus 2024, with Guidance 46 and Purpose 50 Exceptional Extraits complementing, rather than eclipsing their Eaux de Parfum counterparts. Meanwhile, the Essences Collection captivated clients anew, with all three creations among the House's top 15 bestsellers for the quarter. Rooted in Oman, celebrated worldwide Faithful to its origins, Amouage deepened its ties to its birthplace, Oman. The fifth Rose Harvest season blossomed once more in Jabal Akhdar, marked by the opening of the 'Rose Edition' of the Amouage Café. Omani Frankincense, the soul of the House, was honoured globally, showcased at Paris Perfume Week and Milan Design Week through the 'Oman Collection' by artist Gaetano Pesce, bringing the ancient treasures of Wadi Dawkah to the world's stage. Looking Ahead In the months to come, Amouage will continue to cultivate its momentum with the international unveiling of Chapter IV of the Odyssey Collection, introducing Decision and Existence to clients across key markets. The House will also extend its presence, with the opening of new boutiques that bring the spirit of creativity and craftsmanship to the world, echoing the values of its Omani home.
