Latest news with #Guinness0.0
Scotsman
a day ago
- Business
- Scotsman
Popular Edinburgh pub opening new beer garden with machine to pour your own pints
A new beer garden in Edinburgh where customers pull their own pints opens this week – and the first 50 punters to arrive will get a free drink. Sign up to our daily newsletter Sign up Thank you for signing up! Did you know with a Digital Subscription to Edinburgh News, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... Irish pub Malones, on Constitution Street in Leith, welcomes drinkers to the Capital's first 'Guinness Beer Garden' on Friday, June 6. As well as outdoor seating, the new space will feature a Guinness MicroDraught system that lets customers pour their own pint of the famous 'black stuff'. Advertisement Hide Ad Advertisement Hide Ad Teasing the new addition to its busy Leith watering hole, Malones said: 'Looking for the best beer garden in Leith? We have just unveiled our brand-new outdoor space, offering the perfect spot to soak up the sun, sip on a cold pint, and enjoy the lively atmosphere. Welcome to Edinburgh's first Guinness Beer Garden! 'To celebrate the launch, we're buying a pint of Guinness or Guinness 0.0 for the first 50 customers who arrive on Friday, 6th June from 3pm onwards – so get down early and claim your free pint! T&Cs: available exclusively at Malones Leith, only one pint per customer, only the first 50 customers to order. 'As part of the launch, we've installed a Guinness MicroDraught system so that you can pour your own pint and then chill in the garden watching the world go by you. 'We currently only accept walk-ins in our beer garden. Fire down and we'll see you soon!'
Yahoo
3 days ago
- Entertainment
- Yahoo
Guinness milkshake, anyone? A London bar will be serving them for one month only
We might be years into the 'hype' but Guinness is still deemed a personality trait in drinkers and an easy win for brands. No wonder US outfits want a piece of the action. The latest to hit London, Black Tap, is a burger and milkshake bar and is about to start selling the 'world's first official Guinness milkshake'. It looks horrendous but will probably do well on Instagram. See also: Think you really know Guinness? Ask for a pint of semi-skimmed The shake is made out of half a pint of Guinness blended with soft serve ice cream, covered in chocolate sauce and served in a 'frosted vanilla rim' which has been rolled in white chocolate. The whole debacle is topped off with whipped cream. Those who want it booze-free can have one made with Guinness 0.0. The monstrosity will be available from Black Tap branches in Soho and Stratford on June 9 for a 'limited time only', believed to be a month. Those who want to indulge even more can ask for a 'Guinness CrazyShake', which is the same drink but adds a whole slice of Guinness cake and a chocolate brownie to the equation. 'Whether you're a Guinness devotee or just here for the dessert drama, this is your sign to ditch the pint glass and pick up a shake straw,' said a spokesman. 'Pint? Dessert? Cake? Why choose? From the glass to the blender, this is Guinness like you've never tasted it before.' At Black Tap branches on June 9,
Irish Independent
20-05-2025
- Business
- Irish Independent
Diageo eyes global push for Guinness 0.0 with plans to win Gen Z for Irish brand
'Guinness is a great example of our growth ambition in action,' Ms Crew said. 'Guinness 0.0... has grown at a tremendous rate since launch, but arguably, we are only really getting started on what it can do.' Diageo is planning to accelerate sales of traditional Guinness and the non-alcoholic version around the world, targeting Gen Z and female drinkers among its key growth levers. It's also planning to leverage its sponsorship of sporting events such as the Premier League and a continued focus on the Six Nations rugby championship. Laura Merritt, president of Diageo's North America beer market, said there is 'significant runway for growth' for Guinness in the market there and that the beer's sales are 'thriving' in the US. The US market has about $68bn (€60bn) of beer sales every year, while the non-alcoholic beer market there accounts for 1.5pc of sales. Ireland, the UK and the US accounted for 60pc of Guinness net sales in Diageo's fiscal 2024 year. Guinness is the biggest beer brand in Ireland, accounting for a third of all pints served in the country. In the US, it's the fastest-growing on-trade beer. Speaking at the Guinness Storehouse in Dublin yesterday, Ms Crew effectively put an end to any lingering speculation that Diageo could sell the Guinness brand. Guinness is Diageo's third biggest brand, after Johnnie Walker and Smirnoff. Diageo is by far the world's largest spirits group. Launched in 2021, Guinness 0.0 has been a significant success story for Diageo. Despite that success, non-alcoholic beer still only accounts for about 2pc of the total beer market in Ireland. Last year, Diageo announced an additional €30m investment at its St James's Gate site in Dublin to cater for the increased demand for Guinness 0.0. Ms Crew said that Gen Z – those typically born between 1997 and 2012 – is engaging in what Diageo calls 'mindful' drinking. 'It's forecast to be the largest generation ever, underpinning future growth,' Ms Crew said, adding that Diageo has done 'a great job in recruiting women to Guinness'. She told investors that Guinness sits well with a trend of consumers 'looking for exploration'. 'Guinness holds an important place in our portfolio and is rightfully a key part of our strategy to recruit and premiumise consumers,' she said. Diageo is also using AI to develop targeted advertising to consumers – a key tool in its plans to grow Guinness sales in Ireland and elsewhere. The drinks maker shot down speculation earlier this year that it was poised to sell the iconic Guinness brand. It had been reported that Diageo was exploring a potential spin-off or sale of Guinness, in what would have been the biggest corporate change for the Irish beer brand since it was merged with Grand Metropolitan in 1997. Earlier this week, Diageo announced plans to save $500m (€444m) in costs by 2028 following years of sales declines. The new programme will be backed by 'appropriate and selective disposals' in coming years, according to Diageo.
Irish Independent
19-05-2025
- Business
- Irish Independent
Strong Guinness sales in Europe help Diageo in Q3
Investors were buoyed by the world's biggest spirits maker's plans to cut costs and its expectation that the impact from tariffs won't be as bad has previously anticipated. Diageo chief executive Debra Crew said the group is introducing a programme called 'Accelerate', designed to cut costs, delivery enhanced cash flow and improve its operating model. The group plans to save $500m (€444m) in costs by 2028 following years of sales declines. The new programme will be backed by 'appropriate and selective disposals' in coming years, according to Diageo. The drinks maker shot down speculation earlier this year that it was poised to sell the iconic Guinness brand. It had been reported that Diageo exploring a potential spin-off or sale of Guinness, in what would be the biggest corporate change for the Irish beer brand since it was merged with Grand Metropolitan in 1997. Overall third-quarter organic net sales at Diageo, which also owns brands including Johnnie Walker, Captain Morgan and Gordon's, rose 5.9pc, with organic volume up 2.8pc and sales mix and pricing accounting for 3.1 percentage points of the rise. In Europe, organic net sales were flat. 'Organic net sales were broadly flat with performance overall supported by continued strong momentum in Guinness, offset by further softness in spirits across key markets,' Diageo noted in a trading update. 'Guinness organic net sales were up double digit in the quarter with continued momentum from both Guinness Draught and Guinness 0.0,' it added. 'Spirits organic net sales declined overall but our continued focus on tequila delivered growth from both Don Julio and Casamigos.' Ms Crew insisted the group's new Accelerate programme will deliver for shareholders. 'This sets out clear near-term cash delivery targets and a disciplined approach to operational excellence and cost efficiency,' she said. 'It will strengthen Diageo by increasing our effectiveness, agility, and resilience. It will also ensure that we are well-positioned to deliver sustainable, consistent performance while maximising shareholder returns, even if current trading conditions persist.' ADVERTISEMENT She said it will help Diageo generate about $3bn in free cash flow a year from its fiscal 2026 year and reduce debt. The spirits industry was already struggling with a sharp drop in sales amid high interest rates and inflation when US president Donald Trump announced sweeping tariff plans that threatened to upend sales further. Diageo said it now expects a $150m annualised hit from the duties, lower than the roughly $200m it had estimated in February, after threats of a 25pc levy affecting Mexican tequila and Canadian whisky did not materialise. Diageo generates around 45pc of sales in the United States from products that must be made in either Mexico or Canada. Currently, it is affected by a 10pc levy on imports from places like Britain and the European Union. It said growth benefited from an acceleration in shipments to North America ahead of the imposition of tariffs, and expects this effect to reverse in the fourth quarter.
Irish Examiner
10-05-2025
- Entertainment
- Irish Examiner
How competitive socialising venues are transforming our nights out
As I swing my golf club over my shoulder only to comically miss yet another shot at launching the ball into a virtual scrap yard, my friends erupt into laughter. I haven't had this much fun on a Wednesday night in a long time. The location is Pitch, a golf and entertainment venue on Dublin's Dawson St where guests can practice their swing via virtual golf on a simulator screen. It's an unusual way to socialise for me, always the one to complain of stomach cramps so I could sit out PE. My willingness to partake takes me by surprise, and my enjoyment even more. Maybe it's a combination of the resident DJ who is spinning tunes, the snacks brought to us by a kind waitress, and the Guinness 0.0 which has been poured perfectly at the bar, but it seems socialising in the capital has entered a new era, one where trashing your pals during a round of virtual crazy golf is par for the course. Research by the property advisor Savills showed that competitive socialising has grown by 40% since 2018 in the UK, and it looks like something similar is happening here. Pitch is one of many competitive socialising venues that have popped up in the capital in recent months, joining others like Flight Club, also on Dawson Street, Super Social, Leopardstown, and Lane 7 on Chatham Street and Dundrum. With more than 2,000 pubs in Ireland closing their doors since 2005, could these new social experiences be the way forward for nightlife? Forging bonds Adele Miner at Pitch. Picture: Moya Nolan Chatting with Claire Cogan, a behavioural scientist and founder of BehaviourWise, she shares that there are several factors at play in these venues which contribute to our bonding experience with friends. 'As humans, we connect through shared experiences including games and activities,' she begins. 'At these venues, together you are bonding through a joint multisensory experience which stimulates different parts of the brain, making experiences more enjoyable and memorable. 'There's also a natural feel-good factor that comes from physical activity. Movement releases dopamine and endorphins that make us feel better. So too does social contact. Blending the two increases happiness and connections.' This form of socialising feels less passive than sitting in a pub and speaking over a table of pints. Andrew Fisher, the General Manager at Flight Club Dublin says the level of engagement he has seen with customers has been different from other venues in the city centre. It has been a joy to watch our customers' reaction as they have come through the doors. 'An activity like Social Darts gets everyone chatting, laughing, and making memories in a way that just doesn't happen in a regular pub. It adds something extra to the night.' The sober curious trend isn't letting up among young people either, with a 2023 study by DrinkAware revealing that 36% of adults in Ireland would like to drink less often. Venues and events which put a focus on an activity might be more appealing to those who don't want alcohol to be at the centre of their night out. Shireen Langan, one of the creators of 'Rave To Remember' a sober rave with events in various coffee shops and other locations around Dublin, says her own sober curiosity led her to set up the community alongside her brother, who does not drink. 'As a nation, we really do rely heavily on a few drinks,' she shares. 'We need more genuine environments to meet people without alcohol. 'For many sober and sober-curious people, these venues can make socialising easier. Alcohol is often described as a social lubricant, and people who don't drink, or are trying to drink less, might find the focus on activity reduces any sense of pressure they might feel. In these settings, alcohol is not the focal point, but enjoying an activity together is.' It's a no-brainer that a venue with a group activity will put less emphasis on alcohol consumption as punters are paying less attention to the drinking habits of others around them. 'It is no secret that people are consuming less alcohol than before and are looking to be part of the experience without feeling like they are missing out,' Fisher says. 'We put a lot of work into our Non Alcoholic Menu too, which offers guests the chance to try some cocktails or beers without consuming alcohol.' This comes at a price tag, I haste to add, with a non-alcoholic cocktail setting revellers back €11.50. Capturing memories Adele Miner: I haven't had this much fun on a Wednesday night in a long time. Picture: Moya Nolan Posting a picture to my Instagram of my trip to Pitch, I realised there's no shortage of free advertisement for these venues too. My inbox was quickly heaving with responses from curious friends keen to find out my location, giving me an extra boost of social currency too. 'There is an appeal in capturing and sharing an experience that is novel or unique. It generates talkability and creates memories. It makes the positive effect last longer,' Cogan shares. Activity venues are encouraging this, curating an Instagramable backdrop and props to entice customers to snap away. 'Designers know how important social media is, both in creating a memorable experience and generating publicity for a venue. They have thought of ways to make aspects of the experience more TikTok or Instagram friendly, to provide ready-made content and to tempt people to share it.' Jade McNamee, a recent visitor to Flight Club, is an example of just how effective this is. 'I took some pictures of our cocktails which arrived with a picture printed onto the top of our pornstar martini. There were a lot of people taking pictures in the old Irish phone booth behind us all night too.' The venue even takes social media marketing into its own hands, capturing key moments from each group's experience and sending a photo and video highlight to guests the next day. This ensures the occasion is immortalised on someone's social media grid. 'I haven't walked into somewhere in Dublin with an atmosphere like that in a long time. It was definitely an unusual night out, with so many stories and memorable moments which made it much better than just some drinks in a pub,' McNamee says. With the rise of these competitive third spaces, there might be the risk of saturating the market as venues all vie to entice the same crowd. But for revellers, it likely means we'll just see venues evolving as they expand their offerings and improve their technologies to provide a unique experience for us to enjoy. See you at the next hole? Five experiences to check out Kelly Gleeson and Laura Maquieira at Potteria. Picture: Larry Cummins Potteria, Cork Opening its doors in Cork's City Centre, Potteria is a premium pottery painting studio offering a fun and creative experience for all ages and skill levels. Plates, bowls, teapots and more, there's no shortage of painting options and many are turning to it as a space to socialise outside of the pub. Padel LK, Limerick The racket sport padel is taking off in Ireland, with new courts popping up all around the country. Limerick has been added to that growing list of enthusiasts, with Padel LK opening, Ireland's largest padel indoor padel tennis centre. It's the ultimate social experience as it requires four players, if you're Limerick local, round up the troops! Hot Box, Louth Outdoor sauna experiences are hugely popular as both a wellness activity and a social experience. Hot Box Sauna connects the power of the traditional sauna experience with the raw beauty of the Irish landscape. With locations around the country, one to note is the Louth sauna, engulfed in views of the Carlingford Marina. Axe Throwing, Waterford If you're keen on something a little more physically challenging for your next night out, try out Axe Junkies Waterford. Physical activities like axe throwing help to release endorphins, your brain's natural mood boosters. At Axe Junkies, you and up to eight people can sling axes side by side while you catch up. Pallas Karting, Galway Europe's longest Go Kart track, Pallas Karting in Galway is for all abilities with three different track configurations catering for beginners to advanced. Perfect for stag or hen dos, corporate events, or a family and friend's day out.
