Latest news with #GymLocker
Fashion Network
07-05-2025
- Business
- Fashion Network
Asda names new chief customer officer, drops second Gym Locker collection after initial sellout
Supermarkets giant Asda has this week named Rachel Eyre as its new chief customer officer. She joins from rival Morrisons, where she was previously chief customer and marketing officer, responsible for the retailer's customer service, brand, marketing, digital and PR activities. She'll join on completion of her notice period, succeeding David Hills. Before taking up her post at Morrisons in 2021, Eyre held a number of senior marketing and commercial roles with another supermarket chain, Sainsbury's, and banking giant Barclays. Allan Leighton, Asda's executive chairman, called her 'an experienced leader with a strong track record in grocery retail… She will play a pivotal role in ensuring that the customer voice is our driving purpose and demonstrating how Rollback and Asda Price are delivering good, honest value to them'. Part of her aim will be to continue re-establishing Asda 'as the lowest-priced full service supermarket in the country'. Eyre's arrival coincides with a key period for the retailer as it fights back against a trend of falling sales. As well as reintroducing its Rollback price strategy, the company continues to invest in its George clothing and home offer and George remains a key focus for its comeback drive. Only this week it followed up the 'sellout' launch of its Gym Locker fitness range at the start of the year with a second drop for SS25. Available in sizes XS to XXL, the latest collection is designed for workouts in the warmer months. It comprises block colour creams, pale blues and soft grey muted leopard prints with pieces that are designed to be worn both in and outside of the gym. Starting from just £7, the range includes accessories, comfort fit tops, oversized hoodies, and includes four styles of sculpted leggings and shorts. And less than a fortnight ago, the retailer revealed that it's testing a new George standalone concept store which, 'if successful, will replace its Asda Living brand portfolio across the UK'. It also unveiled Yasmin Le Bon as the face of its new George fashion collection for SS25.
Fashion Network
07-05-2025
- Business
- Fashion Network
Asda names new chief customer officer, drops second Gym Locker collection after initial sellout
Supermarkets giant Asda has this week named Rachel Eyre as its new chief customer officer. She joins from rival Morrisons, where she was previously chief customer and marketing officer, responsible for the retailer's customer service, brand, marketing, digital and PR activities. She'll join on completion of her notice period, succeeding David Hills. Before taking up her post at Morrisons in 2021, Eyre held a number of senior marketing and commercial roles with another supermarket chain, Sainsbury's, and banking giant Barclays. Allan Leighton, Asda's executive chairman, called her 'an experienced leader with a strong track record in grocery retail… She will play a pivotal role in ensuring that the customer voice is our driving purpose and demonstrating how Rollback and Asda Price are delivering good, honest value to them'. Part of her aim will be to continue re-establishing Asda 'as the lowest-priced full service supermarket in the country'. Eyre's arrival coincides with a key period for the retailer as it fights back against a trend of falling sales. As well as reintroducing its Rollback price strategy, the company continues to invest in its George clothing and home offer and George remains a key focus for its comeback drive. Only this week it followed up the 'sellout' launch of its Gym Locker fitness range at the start of the year with a second drop for SS25. Available in sizes XS to XXL, the latest collection is designed for workouts in the warmer months. It comprises block colour creams, pale blues and soft grey muted leopard prints with pieces that are designed to be worn both in and outside of the gym. Starting from just £7, the range includes accessories, comfort fit tops, oversized hoodies, and includes four styles of sculpted leggings and shorts. And less than a fortnight ago, the retailer revealed that it's testing a new George standalone concept store which, 'if successful, will replace its Asda Living brand portfolio across the UK'. It also unveiled Yasmin Le Bon as the face of its new George fashion collection for SS25.
