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Fashion fans go wild as popular 90s trend RETURNS to Primark – the £14 buy is so ‘cool' & ‘smoothes over your figure'
Fashion fans go wild as popular 90s trend RETURNS to Primark – the £14 buy is so ‘cool' & ‘smoothes over your figure'

The Sun

time6 hours ago

  • Entertainment
  • The Sun

Fashion fans go wild as popular 90s trend RETURNS to Primark – the £14 buy is so ‘cool' & ‘smoothes over your figure'

FASHION fans are going wild as a popular 90s and early 2000s trend has returned to shelves in Primark. So if you're looking for fashion that's super nostalgic, then you've come to the right place. 4 Sophie Hawkins, a size 12 fashionista from Cardiff Bay, Wales, who recently showed off the best pair of stretchy shorts from H&M, has now taken to social media to show off her latest Primark haul, leaving many totally stunned. After taking a trip to her local Primark, Sophie nabbed all things from a matching blue co-ord and an orange swimsuit, to a black mini dress and a beach cover-up. But it was Primark 's new Gingham Capri Pants that left her particularly impressed. Posting online, Sophie showed off her new fashion finds and styled her new £14 capri pants with the matching £12 top. She accessorised the outfit with a pair of gold heels and a gold bag, as well as a pair of stylish sunglasses. Alongside her short clip, the high-street shopper, who is 'addicted to fashion ', wrote: 'Am I trying to be Gretchen Wieners making fetch happen with a capri pant or do they need to be returned?' The capri pants, which are decorated with an all-over gingham print, are sure to turn heads this season. According to Primark bosses, shoppers will 'level up' their new season rotation and 'embrace warm weather days in style with these must-have capri pants'. The iconic trousers, which first gained popularity in the 1950s and 60s, saw a major resurgence in the late 90s and early 2000s, feature a summer-ready gingham print that instantly draws the eye. They are cut to a cropped length that's 'perfect for sun-soaked moments' and the soft fabric has a handy stretch to it. 'I need it all ASAP!' fashion fans gasp as Primark prepares to drop new summer range, including a 'beach bag of dreams' As a result, those at Primark have described these pants as a 'comfortable option that's perfect for everyday wear.' Not only this, but Primark bosses have also claimed that the cropped design 'adds to their cool and casual appeal'. Why Primark is great for looking expensive on a budget By Clemmie Feildsend, Fabulous Fashion Editor AS someone who's no stranger to grabbing a last-minute outfit from Primark for a night out, it's about time that celebrities started catching on too. For as long as I've been heading out, Primark has been my go-to for those 'I have nothing to wear' moments, rushing in at the last minute to find something perfect. And I'm definitely not alone - on any Friday or Saturday night, you'll find plenty of shoppers doing the same thing, right before closing time. But no matter what, Primark always delivers. Now, Rita Ora is leading the charge, showing that you can snag a designer-worthy look without spending a fortune at high-end stores. While Rita's not rushing in last minute for a red carpet outfit, she's proving you can achieve the same high-impact style for much less. Looking stunning in her tailored suit alongside her mum Vera, Rita fit right in among the other A-listers dripping in Prada, Dior, and Victoria Beckham - if anything, she looked even better than some of the guests at The Fashion Awards. With Myleene Klass and Roxy Horner already jumping on the Primark bandwagon, I'm sure more stars will be following suit soon enough. And that's not all, as these pants also feature a 'flattering slim fit that smoothes effortlessly over your figure.' Many will be pleased to know that sizes range from a 6 to a size 20 and these capri pants are now available to order on the website's new Click & Collect feature. Fashion fans react The TikTok clip, which was posted under the username @ sostylishsoph, has clearly left many open-mouthed, as it has quickly racked up 156,000 views. Not only this, but it's also amassed 4,006 likes, 42 comments and 586 saves too. Fashion fans were left open-mouthed by Sophie's haul and many raced to the comments to share their thoughts. One person said: ' Pedal pushers!! Used to love those back in the 90s.' Top Primark summer buys IF you're looking for more Primark summer buys, then you've come to the right place. Shoppers have recently been raving about the new Miffy PJs from Primark. Others were desperate to nab the new leopard print nightwear. If animal print is your thing, you'll want to check out the new maxi skirts. The haltnerneck tops are perfect for summer. If you're on a budget, these trousers are identical to a pair from Zara, but without the hefty price tag. There's brilliant travel essentials for less than £10. And if you plan on heading to the beach, you won't want to miss these crochet bags. Another added: 'All these outfits look amazing on you.' A third commented: 'All looks stunning!!' Meanwhile, someone else beamed: 'Absolutely gorgeous.' Not only this, but another fashionista chimed in: 'Need the little orange outfit.'

22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands
22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands

Hans India

time7 hours ago

  • Lifestyle
  • Hans India

22nd edition of Myntra's much-awaited EORS is live now with over 4 million styles from 10,000+ brands

Myntra, one of India's leading fashion, beauty, and lifestyle destinations, is hosting the 22nd edition of its flagship End Of Reason Sale (EORS) live now until June 12. This much-awaited shopping event will dazzle fashion and beauty enthusiasts across the country. Shoppers from Tier 1, Tier 2, and emerging cities can explore a vast selection of over 4 million styles from more than 10,000 brands, including international, domestic, and homegrown brands. With something for every taste and trend, it's the ultimate destination for those looking to refresh their wardrobes and beauty shelves with the season's most stylish picks. The categories that are expected to garner traction from consumers during EORS include Men's Casual Wear, Men's and Women's Ethnic wear, Women's Western Wear, Beauty and Personal Care, Watches and Wearables, Accessories, Travel essentials, Sports footwear, Kids' Wear and wedding collections. Several popular brands that are expected to witness heightened traction include Levi's, Nike, adidas, H&M, MANGO, L'Oreal, Lakme, Libas, Decathlon, New Balance, Wrogn, US Polo Assn., Puma, and Rare Rabbit, among others. From breezy silhouettes to vibrant statement pieces, these collections offer something for every occasion, mood, and personal style. Adding to the thrill, FWD, Myntra's Gen-Z proposition, will feature over 200K+ trend-first styles from brands including SZN, Freakins, Bonkers Corner, Glitchez, Anouk Rustic, Lulu & Sky, KPOP, Outzider among many others. Customer shopping trends witnessed in Andhra Pradesh ● Customers in Andhra Pradesh have shown high demand, particularly across categories like Men's Casual Wear, Women's Ethnic Wear, Women's Western Wear, Beauty and Personal Care, and Men's Casual Footwear. ● Popular brands among customers in the state include Anouk, Rare Rabbit, WROGN, U.S. Polo Assn.,H&M, Titan, Fossil, Tommy Hilfiger, CASIO, Lakme, GUESS among others. ● Anantpur, Eluru, Guntur, Rajahmundry, Vijayawada, Vishakapatnam, and Vizianagaram have been some of the cities in the state showing increased customer demand. Exciting new launches for 22nd edition of EORS The 22nd edition of EORS will make shopping delightful with a slew of new launches. These include the US-based iconic brand GAP, and the famed designer Tarun Tahiliani's luxury pret line - OTT, both launching on Myntra for the first time. Other exciting new collection launches in the Beauty category include Emporio Armani, Elie Saab, K-18, and the new Alia Bhatt x L'Oréal Casting Crème Gloss line. Sneaker lovers are in for a treat with new arrivals including the adidas Originals Superstar 2, adidas Spaziel, Puma Palermo, and Lotto Leggenda. Home and living gets a refresh with stylish launches from Royal Oak, COIRFIT, and Drogo. Furthermore, as part of its continued support for emerging talent, customers will be able to shop from new D2C brand launches under Myntra's Rising Stars (MRS) Home Edit program including Phool, Modish Couture, and Sleep Spa this season. New launches in the watches and wearables category include Realme (Air 7 Pro, Air 7, and Wireless 5), Swiss Military, Noise Icon 2, Boult (K30 & W30), Daniel Klein, French Connection, and Belkin—making this season of EORS one of the most comprehensive and thrilling yet. Speaking about the 22nd edition of EORS, Bharath Kumar, Head of Revenue and Growth, Myntra said, 'Each edition of EORS is a testament to Myntra's vision of redefining the way India shops. It's more than just an event, it's a cultural moment that captures the spirit of a fashion-forward, evolving India. Every edition deepens our connection with customers, empowers emerging brands, and pushes the boundaries of tech-led, immersive shopping experiences. With this edition, we are expanding access to over 4 million styles across diverse categories, while inspiring customers to self-express through fashion.' With over 10k styles across fashion, beauty, accessories and home, M-Now has emerged as the go-to option for customers in Bengaluru, empowering fashion-forward shoppers to receive their orders starting ~30 minutes. This hyper-speed proposition offers a selection of globally loved brands, including Vero Moda, MANGO, Tommy Hilfiger, Levi's, Jack & Jones, ONLY, among others, along with premium beauty brands such as YSL, Prada, Carolina Herrera, Huda Beauty, MAC, Bobbi Brown, Etude, CORSX, Forest Essentials, Olaplex, CeraVe, Dyson, Bath & Body Works, and Estée Lauder. It also features Gen Z favorites like Crocs, Bewakoof, Roadster, Campus Sutra, and Dressberry. The event will feature assured cashback with every purchase, and dynamic shopping events such as Brand Mania Deals (8 PM – Midnight), Midnight Steal Runs (Midnight – 8 AM), Grab or Gone (8 AM – 8 PM), and VIP Special Deals (6 PM daily for an hour). With VIP ticket, customers will be able to get one-day early access, VIP exclusive deals and an additional 5% off on all prepaid transactions during the early access. Exciting partner bank offers on 22nd edition of EORS - ● Axis Bank & Flipkart Axis Bank: 10% instant discount on Credit Cards & EMIs ● ICICI Bank: 10% instant discount on Credit, Debit Cards & Net banking ● Kotak Mahindra Bank: 10% instant discount on Credit Cards & EMIs ● Paytm UPI: Assured cashback of ₹20 on each transaction Leveraging the power of Social commerce for 22nd edition of EORS

Why every stylish Londoner needs a cricket jumper this summer
Why every stylish Londoner needs a cricket jumper this summer

Yahoo

time2 days ago

  • Business
  • Yahoo

Why every stylish Londoner needs a cricket jumper this summer

Warm enough to wear a dress, yes, but not without a jumper wrapped Sloane-style around your shoulders. A cricket-style number will ensure you hit a six. H&M Cable-knit jumper, £21.99, DKNY Striped logo embellished sweater, £60, Kiltane Cricket style cable jumper, £189, Lacoste Oversized wool tennis sweater, £220, Polo Ralph Lauren The iconic cricket jumper, £269, The espadrille of the summer? Summer-loving French label Sessùn has joined forces with Flabelus, the Spanish ballet shoe maker to the fashion set (who call them 'Flabs'), to create two charming striped iterations of the Mary Jane and the Bracelet models. Imperative for holidays. £200, The eyes have it... Ganni collab drops Ganni glasses girls rejoice as round three of the collectable collaboration with Ace & Tate hits the shelves. These happen to be 'inspired by the fearless self-expression of icons like Helena Bonham Carter and Vivienne Westwood.' More than that, they just do look sophisticated. From £190, Into the archives at Jimmy Choo Jimmy Choo's Sandra Choi, designer Conner Ives and journalist Alexander Fury have turned back the clock to produce The Archive capsule, recreating designs from the early years of the brand, founded in 1996. 'Why? Because those years truly represent the heart and soul of Jimmy Choo,' says Choi. From £595, Alighieri x J Crew: a shirt to swoon for One of London's most prominent independent jewellery design brands, Alighieri, has partnered with US giant for what can only be described as the most desirable shirt of the summer. White linen; jewelled buttons. Say no more. £250,

H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners
H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners

Fashion Network

time2 days ago

  • Business
  • Fashion Network

H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners

Central Saint Martins /University of the Arts London has announced the names of four of its students who've won the H&M Sustainable Fashion and Journalism award, that supports emerging designers and journalists. The quartet will share a £16,000 grant to support them in finalising their graduate collections and projects. The SFJ award winners are: Lucas Lidy - BA Fashion Design, Menswear; Ella Davies - BA Fashion Design, Womenswear; Mia Brimilcombe-Cowie - BA Fashion Design, Womenswear; and Dominique McDonnell-Palomares - BA Fashion Communication. The winners, selected from 45 applicants, were judged on their alignment with H&M's own values and ongoing Inclusion & Diversity work and Central Saint Martins' own policies. Factors such as academic merit, financial need and demonstrable commitment to sustainability and sustainable practices were considered, ensuring that the winners are committed to working towards making the fashion industry more inclusive and accessible for emerging talent, with a focus on creating a more circular industry. In addition to the prize, support including mentorship and networking opportunities to be provided by H&M's head office team. 'The selected students -- across both design and communication -- demonstrated a shared commitment to fashion innovation and environmental responsibility, an essential combination for shaping the future of the industry. Their creativity not only pushed the boundaries of style and storytelling but also embraced durability and sustainability at its core. These emerging talents are leading the way toward a more conscious, inclusive, and enduring fashion industry,' said Ann-Sofie Johansson, H&M Head of Design.

H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners
H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners

Fashion Network

time2 days ago

  • Business
  • Fashion Network

H&M/Central Saint Martins reveal Sustainable Fashion & Journalism Award winners

Central Saint Martins /University of the Arts London has announced the names of four of its students who've won the H&M Sustainable Fashion and Journalism award, that supports emerging designers and journalists. The quartet will share a £16,000 grant to support them in finalising their graduate collections and projects. The SFJ award winners are: Lucas Lidy - BA Fashion Design, Menswear; Ella Davies - BA Fashion Design, Womenswear; Mia Brimilcombe-Cowie - BA Fashion Design, Womenswear; and Dominique McDonnell-Palomares - BA Fashion Communication. The winners, selected from 45 applicants, were judged on their alignment with H&M's own values and ongoing Inclusion & Diversity work and Central Saint Martins' own policies. Factors such as academic merit, financial need and demonstrable commitment to sustainability and sustainable practices were considered, ensuring that the winners are committed to working towards making the fashion industry more inclusive and accessible for emerging talent, with a focus on creating a more circular industry. In addition to the prize, support including mentorship and networking opportunities to be provided by H&M's head office team. 'The selected students -- across both design and communication -- demonstrated a shared commitment to fashion innovation and environmental responsibility, an essential combination for shaping the future of the industry. Their creativity not only pushed the boundaries of style and storytelling but also embraced durability and sustainability at its core. These emerging talents are leading the way toward a more conscious, inclusive, and enduring fashion industry,' said Ann-Sofie Johansson, H&M Head of Design.

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