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Ireland is 2nd dearest spot in Europe & is getting more expensive – but consumers aren't powerless to hunt for value
Ireland is 2nd dearest spot in Europe & is getting more expensive – but consumers aren't powerless to hunt for value

The Irish Sun

time8 hours ago

  • Business
  • The Irish Sun

Ireland is 2nd dearest spot in Europe & is getting more expensive – but consumers aren't powerless to hunt for value

ANYONE who has recently stood in a supermarket queue, filled up their tank or received an energy bill will tell you that Ireland is an expensive place. And now, new data from Eurostat confirms it. 4 Ireland is the second most expensive country in the EU Credit: Getty Images - Getty 4 Ireland has the second-highest alcohol prices in the EU Credit: Getty Images - Getty 4 Daragh Cassidy insists consumers aren't powerless despite the high costs In fact, we are the second most costly country in the entire Only But while the Danes at least benefit from generous public services, good public transport and clean streets, Here, Daragh Cassidy of comparison site asks why Ireland is so expensive – and considers what can be done to bring prices down. WHAT is quite striking about Eurostat's figures is how far we seem to be drifting from the European average each year. In 2015, our prices were 28 per cent above average, but the gap seems to be widening almost every year. And we're no longer just more expensive than our Mediterranean neighbours. We've leapfrogged traditionally costly countries like Finland, Let's start with the obvious — Ireland has the second highest alcohol prices in the EU — almost 198 per cent the average. Only REASON FOR HIGH COST Much of this is due to high government taxation and the recent introduction of minimum unit pricing. The cost of food and non-alcoholic drink is also relatively high in Ireland. Our However, this is actually an improvement on recent years. In 2020, our prices were over 21 per cent above average, but that's probably not much comfort to households. Dining out and hotel stays are pricey, too, with costs nearly 30 per cent above the EU average. 'HARVEY NORMAN EFFECT' Mobile and broadband services? A jaw-dropping 40 per cent higher. There are a few positives, though! Our clothing costs are slightly below the EU average, and the 'Harvey Norman effect' keeps the cost of household appliances and furnishings somewhat in check. These small wins, though, are dwarfed by the overall trend: Ireland is an expensive place to live. But why? NO EASY ANSWER There is no single answer. And some reasons are complex and structural. But factors which contribute to our high cost of living include a lack of competition in certain sectors and high taxation on goods such as tobacco, alcohol, petrol and Low government subsidies in areas such as public transport and childcare compared to our In addition, businesses are faced with high insurance and energy costs which then get passed on to consumers. MORE IMPROVEMENTS So what can be done? Ireland is unlikely to ever be a cheap country — nor should we aim to be. High prices often go hand in hand with high living standards. It should be noted that most of the countries with the highest standards of living in the world (such as INCOME ISSUE But the problem is that Irish incomes, while high, don't quite match the salaries in these countries. We have Danish prices, but wages closer to Taxpayers in more expensive countries tend to get back more from the government in terms of better and more affordable So what now? The SHOP AROUND Regulators such as ComReg and the CRU need sharper teeth and stronger mandates to tackle anti-competitive practices. And a Minister for Consumer Affairs could help ensure consumer interests are more consistently championed at government level. But consumers aren't powerless. By shopping around and switching providers for everything from electricity and insurance to broadband, households can claw back hundreds of euro a year. Ireland may never be a bargain destination, but that doesn't mean we can't find better value. 4 Grocery prices are the third highest in the EU, at nearly 15 per cent above average Credit: Getty Images - Getty

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