11 hours ago
Eager Edinburgh customers in huge queue stretching up road as new cafe opens
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Hundreds of Edinburgh customers were spotted in a huge queue on a busy street to celebrate the opening of a new bubble tea shop.
The team at HeyTea previously announced the opening of their new location in the capital and they officially welcomed customers in on Friday morning.
Based at South Bridge, fans of the chain flocked to the new venue to make the most of the 'buy one get one free offer' and hoped to get their hands on the Edinburgh themed magnets - prompting a huge queue.
A video taken opposite the road shows the line stretching up South Bridge as customers couldn't wait to get their hands on a drink.
A post on Instagram reads: "A fresh sense of taste, awakened by the history tucked in the alleyways. Brew a pot of tea, adding a bit of depth, a bit of layers.
"Feel it, gather it, and wait, for another renaissance to unfold.
"Grand opening on 20th June. Buy one get one free on our exclusive opening menu. Limited-edition Edinburgh fridge magnets available."
An application for HeyTea branded signage was submitted to Edinburgh Council in February of this year and approved in late March. The shop will occupy the premises formerly occupied by another bubble tea shop, HI TEA, now closed.
HeyTea is a popular bubble tea brand originating in China. They brand themselves as starting the "new tea style", which innovates traditional tea by adding ingredients like milk, fruit, and various toppings.
They sell fruit tea and milk teas, experimenting with unusual ingredients like cheese foam.
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Their website reads: "As the originator of the New Style Tea, we hav ebeen infusing our teas with eccentric inspiration, giving traditional tea a new life. We want to create a tea brand for young minds who are tired of mediocracy and who dare to drink differently."
This will be the franchise's second Scotland store after their first opened in Glasgow. The brand also operates a number of cafes in London and Manchester. They also operate stores across the world in Australian, America, Canada, and Asia.
