Latest news with #HONORAI
The Star
16-05-2025
- The Star
HONOR 400 series first to collaborate with Google takes creativity to the next level
ARTIFICIAL intelligence (AI) has already transformed photo editing and digital engagement — but now, it goes one step further. The HONOR 400 series is touted as the world's first smartphone capable of generating video from a single image and it's rewriting the rules of creativity in mobile technology. In partnership with Google Cloud, HONOR claims this industry-first innovation introduces AI multi-scenario image to video, allowing users to breathe life into still photos — directly from their device. It's more than just editing. It's a creative leap that puts advanced AI storytelling in your pocket. While most smartphones are still refining image enhancement features and editing tools, the HONOR 400 series sets a new standard in mobile AI innovation. With just one tap, you can select a static image and transform it into a five-second video in MP4 format — available in either 16:9 or 9:16 aspect ratios. Whether it's a cherished portrait, a childhood sketch, or an everyday snapshot, the result is more than just a video — it's an experiential journey through time. The HONOR 400 Pro, also available in blue, is packed with intuitive AI-powered editing tools, making it easy for anyone to create. Creative motion The AI image to video feature is seamlessly integrated into the HONOR 400 series, meaning there's no need to search for third-party apps or online AI tools. It's simple, fast and accessible — lowering the learning curve for everyday users while opening up endless possibilities. The concept blends emotion with technology in the most remarkable way. Imagine that black-and-white photo of grandma from the 1950s — with HONOR AI, she can now turn, smile and bring her presence back to life, reigniting the warmth of family memories. A snapshot of a baby's first laugh evolves into a joyful, looping moment. A child's crayon dragon soars through the sky, full of life. The AI doesn't simply animate pixels; it revives connections and rekindles treasured moments. From graduations and weddings to anniversaries and family portraits, the HONOR 400 series helps turn your best stills into cinematic short films. And for creatives, the device is equally compelling — comic art and fan illustrations can now transition from sketch to motion with zero technical know-how. The HONOR 400 Series — offered in varied colours like Desert Gold — turns your best stills into cinematic short films. Seamless editing The HONOR 400 series, available in various colours, is packed with intuitive AI-powered tools that make it easy for anyone to create. These tools are designed to be user-friendly while delivering results once reserved for professionals: > AI Eraser: Remove photobombers or reflections in glass and mirrors with a single swipe; > AI Outpainting: Expand image borders to create panoramic-style compositions; > AI Cutout: Isolate people or objects and place them in new environments — or even turn them into custom WhatsApp stickers; > AI Image Restoration: Restore low-resolution old photos to higher clarity; > Moving Photo Collage: Combine up to three Graphics Interchange Format (GIFs) into one engaging post, ready to be shared on Instagram or TikTok. These features work seamlessly together to make professional-level editing effortless, bringing AI-enhanced creativity to everyone — whether you're an avid content creator or simply want to share your memories in meaningful ways. Visual innovation The HONOR 400 series owes much of its breakthrough innovation to a strategic partnership with Google Cloud. By tapping into cloud-powered AI processing, the device brings advanced capabilities — like image to video generation — to a mid-range smartphone for the first time. This collaboration ensures a fast, seamless and reliable AI experience without requiring heavy processing power on the device. Whether enhancing a photo or transforming a still image into a video, users can expect smooth, real-time results — no technical expertise needed, thanks to the built-in AI features. HONOR's integration with Google Cloud highlights its commitment to making cutting-edge technology accessible to more people. Instead of limiting powerful AI tools to premium flagships, the HONOR 400 series brings them to the wider public — redefining what mid-range smartphones can achieve. Emphasising its rising global presence, HONOR has selected Malaysia as one of the official launch markets for the HONOR 400 series. This strategic move reflects Malaysia's growing significance in the South Pacific tech landscape and its vibrant community of forward-thinking, tech-savvy users. By debuting in Malaysia, HONOR signals its focus on expanding across South-East Asia — delivering next-gen features to more diverse markets. But the HONOR 400 series is more than just a new product launch — it marks a shift in what smartphones can truly be. No longer just tools for communication or photography, today's smartphones are becoming intelligent companions that help users capture, transform and relive moments in ways once unimaginable. Mark your calendar — HONOR is set to officially launch the HONOR 400 series on May 22 at 3pm. Whether you're a creative individual, a digital enthusiast, or simply want to bring your memories to life, this is the smartphone that's ready to do it all. To learn more and get exclusive updates on the HONOR 400 series, click here.
Khaleej Times
28-02-2025
- Automotive
- Khaleej Times
HONOR Magic7 RSR: A phone engineered for the fast lane
HONOR announced the launch of their latest ultra-premium flagship smartphone in the UAE. The PORSCHE DESIGN HONOR Magic7 RSR marks the third collaboration between the global technology brand HONOR and the exclusive lifestyle brand Porsche Design. The new device merges premium sports car inspired design with state-of-the-art technology, again showcasing a powerful collaboration meticulously crafting a groundbreaking product. The PORSCHE DESIGN HONOR Magic7 RSR represents a leap forward in AI-enabled smartphone technology, seamlessly integrating AI into the user experience by enhancing imaging, display, performance, and system interactions, creating a personalised smart platform that adapts and improves with use. The official unveiling took place at LEAP 2025 (Riyadh), where HONOR made a remarkable impact under the theme 'LEAP into HONOR AI World' by unveiling – the PORSCHE DESIGN HONOR Magic7 RSR, setting a new standard in the premium smartphone market in the GCC. The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design's iconic sporty aesthetics with exceptional quality, functionality, and usability. Ferdinand Alexander Porsche, the creator of the legendary sports car 911 and founder of Porsche Design once described his design approach in the following way: 'As little design as possible, as much design as necessary.' Drawing from F. A. Porsche's philosophy of simplicity and sophistication, the PORSCHE DESIGN HONOR Magic7 RSR incorporates the HONOR Magic7's symmetrical camera module while integrating the latest sports car design, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique appeal, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip. The phone incorporates Porsche's signature design elements with a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units (3 cameras and 1 graphic element) resemble sports car headlights, protected by 3D glass echoing Porsche's windshield curves. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, offering a sensory feast of visual and tactile delight. Enhancing Smart Lifestyles with AI-driven MagicOS 9.0 The PORSCHE DESIGN HONOR Magic7 RSR features the new cutting-edge MagicOS 9.0. This industry-first, personalised all-scenario AI operating system is equipped with intelligent features that are thoughtfully engineered to meet the varied needs of users, spanning from everyday smartphone operation, entertainment, communication, photo editing, and professional tasks. Introducing Magic Portal, users can conveniently access essential information and services through the upgraded circle and access capability, streamlining smartphone interactions with a simple circle and tap gesture. The MagicOS 9.0 also integrates AI-powered Real-time Transcript, AI Summary, AI Minutes and AI Format features into HONOR Notes, enhancing meeting efficiency for business users. Furthermore, it provides AI Eraser and AI Cutout for an enhanced photo-editing experience. The PORSCHE DESIGN HONOR Magic7 RSR now comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more. AI-Enabled Excellence in Smartphone Photography The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, the industry's first on-device plus cloud large model empowered mobile imaging system. It delivers a transformative photography experience from image capture to editing. Leveraging the power of large models, the device elevates image precision across all photography needs including portraits, snapshots, or telephoto images. This device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for Scenery Capture, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. Users can take stunning photos through AI processing, capturing every moment with remarkable clarity and detail. With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4" telephoto sensor and the industry's largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus capability is enhanced significantly. Human-centric Display Technologies Combined with Advanced Hardware Performance The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, which simulates natural light characteristics and is certified by TÜV Rheinland Full Care Display 4.0, TÜV Rheinland Circular Polarization, and TÜV Rheinland Flicker-Free, setting a new standard in user eye health protection. Providing ultimate protection to the device, the smartphone incorporates the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance withstanding everyday scratches and shocks. The device also supports rapid charging options with 100W Wired and 80W Wireless HONOR SuperCharge, by incorporating a 5850mAh Third-generation Silicon-carbon Battery that delivers reliable power even in low temperatures. Powered by the Snapdragon® 8 Elite Mobile Platform, Qualcomm's most powerful mobile system-on-a-chip, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer, a stereo speaker with an integrated ultra-large sound cavity and spatial audio, offers deep bass and an immersive audio experience. The PORSCHE DESIGN HONOR Magic7 RSR features a unique user interface infused with elements inspired by sports cars. Enhancing the user experience, the smartphone includes a special premium phone case that provides enhanced durability. With its impressive features, the PORSCHE DESIGN HONOR Magic7 RSR is an ideal companion for everyday life, blending style, performance, and durability seamlessly. Availability in the UAE The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design. HONOR Announces Its Participation at MWC 2025 Global technology brand HONOR announced its participation at MWC 2025 and is set to make a major announcement at this year's Mobile World Congress (MWC) in Barcelona, with a keynote presentation on Sunday, March 2, 2025, where HONOR will introduce the "HONOR ALPHA PLAN", the brand's new strategic initiative, followed by the launch of its latest AI innovations and AI-enabled products. The term "ALPHA" carries rich meanings across different domains. As a symbol, it represents the pioneering spirit that drives exploration into uncharted territories. In terms of achievement, it signifies peak performance and excellence at the highest level. From a structural perspective, it embodies core strength and fundamental driving force. In markets, while beta represents steady market-following returns, alpha symbolises exceptional performance that surpasses benchmarks through active innovation and strategic foresight. To HONOR, these multiple dimensions of "ALPHA" perfectly align with the brand's vision and mission.
Filipino Times
12-02-2025
- Automotive
- Filipino Times
HONOR brings together AI and luxury with the PORSCHE DESIGN HONOR Magic7 RSR
HONOR announced the launch of their latest ultra-premium flagship smartphone in the UAE. The PORSCHE DESIGN HONOR Magic7 RSR marks the third collaboration between the global technology brand HONOR and the exclusive lifestyle brand Porsche Design. The new device merges premium sports car inspired design with state-of-the-art technology, again showcasing a powerful collaboration meticulously crafting a groundbreaking product. The PORSCHE DESIGN HONOR Magic7 RSR represents a leap forward in AI-enabled smartphone technology, seamlessly integrating AI into the user experience by enhancing imaging, display, performance, and system interactions, creating a personalized smart platform that adapts and improves with use. The official unveiling took place at LEAP 2025 (Riyadh, KSA), where HONOR made a remarkable impact under the theme 'LEAP into HONOR AI World' by unveiling – the PORSCHE DESIGN HONOR Magic7 RSR, setting a new standard in the premium smartphone market in the GCC. Redefining Sporty Elegance The PORSCHE DESIGN HONOR Magic7 RSR seamlessly blends Porsche Design's iconic sporty aesthetics with exceptional quality, functionality, and usability. Ferdinand Alexander Porsche, the creator of the legendary sports car 911 and founder of Porsche Design once described his design approach in the following way: 'As little design as possible, as much design as necessary.' Drawing from F. A. Porsche's philosophy of simplicity and sophistication, the PORSCHE DESIGN HONOR Magic7 RSR incorporates the HONOR Magic7's symmetrical camera module while integrating the latest sports car design, a celebration of superior dynamics and elegance. This fusion of innovation and heritage creates a unique appeal, with a powerful design highlighted by a distinctive central ridge reminiscent of sleek hood lines featured on many Porsche sports cars. This feature enhances both visual appeal and ergonomics, providing a comfortable and secure grip. The phone incorporates Porsche's signature design elements with a hexagonal camera module inspired by high-performance components. The aerodynamic aesthetics of the Taycan Turbo S are seamlessly integrated, and the symmetrical arrangement of four imaging units (3 cameras and 1 graphic element) resemble sports car headlights, protected by 3D glass echoing Porsche's windshield curves. The PORSCHE DESIGN HONOR Magic7 RSR replicates the smooth, refined surface of a sports car, offering a sensory feast of visual and tactile delight. Enhancing Smart Lifestyles with AI-driven MagicOS 9.0 The PORSCHE DESIGN HONOR Magic7 RSR features the new cutting-edge MagicOS 9.0. This industry-first, personalized all-scenario AI operating system is equipped with intelligent features that are thoughtfully engineered to meet the varied needs of users, spanning from everyday smartphone operation, entertainment, communication, photo editing, and professional tasks. Introducing Magic Portal, users can conveniently access essential information and services through the upgraded circle and access capability, streamlining smartphone interactions with a simple circle and tap gesture. The MagicOS 9.0 also integrates AI-powered Real-time Transcript, AI Summary, AI Minutes and AI Format features into HONOR Notes, enhancing meeting efficiency for business users. Furthermore, it provides AI Eraser and AI Cutout for an enhanced photo-editing experience. The PORSCHE DESIGN HONOR Magic7 RSR now comes with the Google Gemini app pre-installed. This AI assistant from Google can help users enhance ideas, learn in new ways, write emails, plan events and more. AI-Enabled Excellence in Smartphone Photography The PORSCHE DESIGN HONOR Magic7 RSR boasts the pioneering AI HONOR Image Engine, the industry's first on-device plus cloud large model empowered mobile imaging system. It delivers a transformative photography experience from image capture to editing. Leveraging the power of large models, the device elevates image precision across all photography needs including portraits, snapshots, or telephoto images. This device showcases a range of AI-driven photography tools, including All-scenario Harcourt Portrait, AI Enhanced Portrait, AI Super Zoom for Scenery Capture, Stage Mode, AI Motion Sensing Capture, and HD Super Burst. Users can take stunning photos through AI processing, capturing every moment with remarkable clarity and detail. With a triple rear camera setup that includes a 50MP Super Dynamic Falcon Main Camera, a 200MP Ultra-sensitive Telephoto Camera, and a 50MP Wide Camera, the device is a perfect tool for photography enthusiasts seeking a professional-like shooting experience. Equipped with an advanced 1/1.4″ telephoto sensor and the industry's largest f/1.88 telephoto aperture, the telephoto camera rivals the performance of professional telephoto lenses. The LiDAR Matrix Autofocus System, featuring 1200 Points LiDAR Matrix, enhances focusing accuracy, speed, and tracking range, ensuring sharp and clear shots of moving subjects. With a dual electromagnetic focus actuator, the focus capability is enhanced significantly. Human-centric Display Technologies Combined with Advanced Hardware Performance The PORSCHE DESIGN HONOR Magic7 RSR is equipped with the Natural Light HONOR AI Eye Comfort Display, which simulates natural light characteristics and is certified by TÜV Rheinland Full Care Display 4.0, TÜV Rheinland Circular Polarization, and TÜV Rheinland Flicker-Free, setting a new standard in user eye health protection. Providing ultimate protection to the device, the smartphone incorporates the HONOR Anti-scratch NanoCrystal Shield and is certified with IP68 and IP69 ratings for dust and water resistance withstanding everyday scratches and shocks. The device also supports rapid charging options with 100W Wired and 80W Wireless HONOR SuperCharge, by incorporating a 5850mAh Third-generation Silicon-carbon Battery that delivers reliable power even in low temperatures. Powered by the Snapdragon® 8 Elite Mobile Platform, Qualcomm's most powerful mobile system-on-a-chip, the device ensures smooth gaming and multitasking with stunning graphics and efficient battery usage. The HONOR Surround Subwoofer, a stereo speaker with an integrated ultra-large sound cavity and spatial audio, offers deep bass and an immersive audio experience. The PORSCHE DESIGN HONOR Magic7 RSR features a unique user interface infused with elements inspired by sports cars. Enhancing the user experience, the smartphone includes a special premium phone case that provides enhanced durability. With its impressive features, the PORSCHE DESIGN HONOR Magic7 RSR is an ideal companion for everyday life, blending style, performance, and durability seamlessly. Price and Availability in the UAE The luxury flagship device is available in two distinct Original Porsche exterior colors: the classic Agate Grey, a sporty yet elegant hue, and the brand-new color Provence, a modern purple hue that adds a touch of flamboyance to the over-all clean and functional design. The UAE consumers can now subscribe online to be among the first to experience the all-new PORSCHE DESIGN HONOR Magic7 RSR.
