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Mid East Info
4 days ago
- Entertainment
- Mid East Info
Empowering Stories, Powerful Drives, and the Future of Women in MENA Esports - Middle East Business News and Information
Ras Al Khaimah, UAE – June , 2025 – The AppGallery Gamer Cup–RAK Esports Carnival recently made headlines not only for its electrifying competition and immersive gaming showcases but also for taking a bold step in empowering women in esports through the Emirates Women's Esports Championship, a joint initiative by HUAWEI AppGallery and the Emirates Esports Federation EESF powered by JETOUR and supported by Ras Al Khaimah Tourism Development Authority (RAKTDA). Among the standout participants were Ramisha Rahman, a 20-year-old Bangladeshi gamer, and Alyssa, a 26-year-old from the Philippines, based in Dubai. Both exhibited remarkable passion and perseverance, reshaping the narrative for female gamers in the region. A Journey of Grit and Overcoming Obstacles: Ramisha and Alyssa, also known as Jollibeen, forged their paths into esports with determination and resilience, overcoming significant obstacles along the way. Ramisha , who began gaming at just 5 years old with GTA Vice City and later Minecraft , has dedicated countless hours to training, sharpening her skills, and competing in local tournaments. Her breakthrough came when she reached the finals of PUBG Mobile National Championship UAE 2025 , marking her entry into the national esports scene. However, being a female gamer in a male-dominated space came with its challenges. 'Getting taken seriously as a female gamer was a huge challenge,' she said. 'Even when I outperformed others, I was often overlooked simply because I'm a girl.' Yet, these obstacles only fueled her determination to prove that skill knows no gender. Similarly, Alyssa found her passion for gaming through Free Fire , a game that became her emotional anchor during a difficult time in her life. Competing in several amateur tournaments, Alyssa's big moment came when she ranked 4th at the RAK Esports Carnival 2025 . Yet, her journey hasn't been without personal hurdles. 'The biggest challenge right now is pregnancy,' she shared, noting that it limits her time for gaming and events. With the support of her husband and organizers, though, she continues to thrive. Both women also face the reality of being underestimated by male players in mixed-gender teams. Alyssa shared how male gamers sometimes treat her as the underdog, but she blocks out the negativity and proves her worth through her skills and passion. Ramisha echoed similar experiences, revealing how it took double the effort to get noticed and respected. But these challenges have only fueled their drive, pushing them to compete and pave the way for more women in the esports scene. Empowerment in Ras Al Khaimah: Both Ramisha and Alyssa's participation in the AGC–RAK Esports Carnival was a defining moment in their careers. The event, which provides a rare platform for female gamers in the region, made an indelible impact. For Ramisha, the moment she set foot on the stage in Ras Al Khaimah was surreal. 'Just walking onto that stage, sitting in those chairs—it felt surreal. These moments are so rare for us as female gamers in the region,' she said. 'Being the only girl in a group fighting for 3rd and 4th place, and then being named MVP, was such a proud moment for me,' Alyssa said. RAKTDA's support and initiatives around female inclusion have been instrumental in elevating the experience for female gamers. 'When girls see other women on that stage, it sends a message that we belong here too. Skill has no gender,' Ramisha said. Alyssa added, 'RAK is truly recognizing us women. For a long time, male gamers didn't take female players seriously, but now it's clear that we won't be overlooked anymore.' Powered by AppGallery & Driven by JETOUR: The Emirates Women's Esports Initiative , initiated by AppGallery and the Emirates Esports Federation (EESF), has played a pivotal role in providing players like Ramisha and Alyssa the platform and recognition they deserve. 'It made me feel genuinely represented. I've never seen anything like it before in this region,' said Ramisha. 'It's changing the game for women in MENA esports.' This initiative has not only opened doors for them to compete at a professional level but has also amplified their voices in a space where female representation has often been lacking. For Alyssa, the impact of the program has been just as transformative. 'Being empowered by this program has been transformative,' she shared. 'It has given me the confidence, visibility, and support I need to grow and compete.' Through AppGallery's commitment to fostering inclusion, both gamers have found a platform where their talents are celebrated and recognized, helping to reshape the future of women in esports in the MENA region. As part of the initiative, JETOUR provided premium transportation for the female participants to and from Ras Al Khaimah, including a scenic ride to the top of Jebel Jais, the UAE's highest peak. Alyssa shared her thoughts on the JETOUR T2: 'The car felt really smooth. With my pregnancy, comfort and safety were really important to me, and the T2 made the trip so much more comfortable. The tech features were great too—it felt like I was heading towards something exciting.' Looking Forward: Advice, Aspirations, and Future Plans Both Ramisha and Alyssa have big dreams for the future. Their message to aspiring female gamers is simple yet powerful: 'Believe in yourself. People will underestimate you, but don't let that stop you. Keep working, keep improving, and prove them wrong.' While gaming will always be a fundamental part of her life, Alyssa has also unearthed a deep passion for hosting esports and gaming events. 'There's something incredibly fulfilling about being on stage, connecting with the community, and infusing the event with energy,' she shared, her excitement palpable. Similarly, Ramisha is focused on expanding her gaming presence and is planning to grow her gaming page. 'I'm also seriously considering starting to stream and create content soon,' she added, hinting at the exciting new direction her career may take. Both women are embracing the evolving landscape of esports, aiming to leverage their unique voices and talents beyond just gameplay. A Movement, Not a Moment: Ramisha and Alyssa's stories are just two examples of the incredible female gamers rising in the MENA esports scene, empowered by initiatives like the Emirates Women's Esports Initiative . With continued support and investment, the region is laying the foundation for a truly inclusive and competitive gaming scene.
Mid East Info
23-05-2025
- Business
- Mid East Info
HUAWEI AppGallery Expands AGC Footprint to Oman with First-Ever Omani Jackaroo King Tournament - Middle East Business News and Information
HUAWEI AppGallery hosted the first-ever AppGallery Gamers Cup (AGC) – Jackaroo King Tournament event in Oman at the Huawei Authorized Experience Store in The Mall of Oman. The event drew a vibrant gaming community for an entertaining evening of competitive gameplay and exclusive prizes. The tournament, held on Friday, May 16 th , saw 16 of Oman's top players who had earned their place in the finals after intense online qualifier rounds competing in 8 teams. The final match drew a crowd both online and in person, with over 500 viewers watching live and more than 150 attendees at the venue. The winners competed for an exciting prize pool of Huawei's latest smartphones, cutting-edge gadgets, and exclusive in-game Jackaroo King rewards. The live audience enjoyed a festive atmosphere with free catering, giveaways, branded gifts, and interactive activities throughout the event. William Hu, Managing Director of Huawei Consumer Business Group, Middle East & Africa Eco-Development and Operation, shared his enthusiasm about the success of the tournament: 'We are proud to have brought the AGC experience to Oman for the first time in collaboration with Omantel, and we are thrilled by the passion and talent we witnessed from the local gaming community. This event is a testament to our commitment to growing the mobile gaming ecosystem across the region, and to offering meaningful engagement opportunities for gamers through AppGallery.' The Jackaroo King Tournament represents a new milestone in AppGallery's broader vision to foster innovation, empower game developers, and cultivate a vibrant gaming community across the Middle East and Africa. Through such initiatives, AppGallery offers a dynamic platform for top gaming talent while empowering developers to showcase their games, reach new audiences, and thrive within a growing ecosystem, reaffirming its commitment to enhancing the mobile gaming experience and driving the regional industry's long-term growth. About AppGallery – Top 3 App Marketplaces Globally: AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI's unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience. HUAWEI's vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users' privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe.
TECHx
12-03-2025
- Business
- TECHx
Ras Al Khaimah Partners with Huawei Ecosystem to Attract Chinese Travelers News Desk - 12/03/2025 ShareRas Al Khaimah and Huawei Ecosystem have joined forces in a strategic partnership to position the Emirate as a must-visit destination for Chinese travelers. Through a series of initiatives, including leveraging Huawei's innovative platforms like Petal Ads, HUAWEI AppGallery, and HUAWEI Themes, the collaboration has brought Ras Al Khaimah's unique tourism offerings to millions of Chinese users.The campaign, notably during Golden Week, showcased Ras Al Khaimah's stunning landscapes, rich culture, and unique experiences, amplified by Huawei's Petal Ads platform and prominent Chinese Key Opinion Leaders (KOLs). These efforts have delivered exceptional results, helping Ras Al Khaimah make a strong impression on Chinese tourists.William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: 'Our partnership with Ras Al Khaimah reflects our shared commitment to excellence and innovation. Huawei's ecosystem, especially Petal Ads, is the ultimate gateway to engage with the Chinese market, driving tourism, business exchange, and investment opportunities.'Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), added: 'Huawei has revolutionized how we connect with the Chinese travel market, now one of our top 10 source markets. Through this partnership, we've been able to showcase Ras Al Khaimah's incredible tourism offerings, further solidifying its place on the Chinese travel map. This collaboration has already yielded great results, and we look forward to continued success.'In addition, Ras Al Khaimah hosted the HUAWEI AppGallery Gamers Cup on November 16, 2024, marking the region's first-ever beachside all-star gaming tournament. The event attracted nearly 1,000 attendees and set a new benchmark for esports in the region.The partnership also made significant strides at the Huawei Developer Conference (HDC) 2024 MEA, where Ras Al Khaimah engaged with key Chinese enterprises. This platform allowed the Emirate to further highlight its unique tourism offerings and strengthen ties with the Chinese market, reinforcing its vision of becoming a global hub for tourism and entertainment.
Ras Al Khaimah Partners with Huawei Ecosystem to Attract Chinese Travelers News Desk - Share Ras Al Khaimah and Huawei Ecosystem have joined forces in a strategic partnership to position the Emirate as a must-visit destination for Chinese travelers. Through a series of initiatives, including leveraging Huawei's innovative platforms like Petal Ads, HUAWEI AppGallery, and HUAWEI Themes, the collaboration has brought Ras Al Khaimah's unique tourism offerings to millions of Chinese users. The campaign, notably during Golden Week, showcased Ras Al Khaimah's stunning landscapes, rich culture, and unique experiences, amplified by Huawei's Petal Ads platform and prominent Chinese Key Opinion Leaders (KOLs). These efforts have delivered exceptional results, helping Ras Al Khaimah make a strong impression on Chinese tourists. William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: 'Our partnership with Ras Al Khaimah reflects our shared commitment to excellence and innovation. Huawei's ecosystem, especially Petal Ads, is the ultimate gateway to engage with the Chinese market, driving tourism, business exchange, and investment opportunities.' Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), added: 'Huawei has revolutionized how we connect with the Chinese travel market, now one of our top 10 source markets. Through this partnership, we've been able to showcase Ras Al Khaimah's incredible tourism offerings, further solidifying its place on the Chinese travel map. This collaboration has already yielded great results, and we look forward to continued success.' In addition, Ras Al Khaimah hosted the HUAWEI AppGallery Gamers Cup on November 16, 2024, marking the region's first-ever beachside all-star gaming tournament. The event attracted nearly 1,000 attendees and set a new benchmark for esports in the region. The partnership also made significant strides at the Huawei Developer Conference (HDC) 2024 MEA, where Ras Al Khaimah engaged with key Chinese enterprises. This platform allowed the Emirate to further highlight its unique tourism offerings and strengthen ties with the Chinese market, reinforcing its vision of becoming a global hub for tourism and entertainment.
Zawya
03-03-2025
- Business
- Zawya
Huawei and Jahez Group forge a strategic partnership to accelerate digital innovation and elevate user experience
Alriyadh: Huawei Tech Investment Saudi Arabia and Jahez Group have announced a new strategic partnership, marked by the successful integration of "Jahez," "Blu STORE," and "PIK" applications into HUAWEI AppGallery. This collaboration aims to expand digital services and enhance the user experience for millions of customers across the Kingdom. Both companies demonstrate their commitment to delivering innovative solutions that address the evolving needs of the Saudi market. Mr. Keith Li, Vice President of Huawei Tech Investment Saudi Arabia said: 'We are expanding the range of applications available on HUAWEI AppGallery to create a dynamic ecosystem for our end-users. By integrating Jahez Group's leading apps, we enhance the user experience, ensure seamless access to essential services, and reinforce our dedication to innovation in Saudi Arabia.' The integration introduces three distinctive apps to Huawei users. Jahez, one of Saudi Arabia's leading food delivery platforms, connects merchants, customers, and delivery partners through a seamless experience. PIK offers quick-commerce services, providing a wide variety of products ranging from fashion to electronics. Blu Store, the official merchandise hub for Al Hilal Club, remains one of the favorites among Saudi sports fans. This collaboration ensures users enjoy greater convenience and an enriched digital experience tailored to their needs. Eng. Ghassab Bin Mandeel, Chief Executive Officer of Jahez Group, underscored the importance of this partnership, stating: 'Our collaboration with Huawei opens an exciting chapter for Jahez Group. By integrating our apps onto the HUAWEI AppGallery, we broaden our reach and enhance the quality of services we provide to our users. This milestone solidifies our shared vision of driving digital transformation in Saudi Arabia.' This milestone delivers wide-reaching benefits to end users and the business community. Jahez Group significantly expands its user base, while Huawei users gain access to essential, locally relevant applications that improve their daily lives. Additionally, this partnership highlights the potential of technology-driven collaborations to drive innovation and growth within Saudi Arabia's thriving digital economy. Huawei and Jahez showcase a shared vision of leveraging cutting-edge technology to advance digital services across the Kingdom. This achievement sets the foundation for future collaborations, aligning with Saudi Arabia's Vision 2030 and driving the nation's leadership in the digital space. About Huawei: Huawei Consumer Business Group (CBG) is one of Huawei's three business groups, providing a range of products including smartphones, tablets, laptops, wearables, audio, monitors, smart screens, IOT and others. In Jan 2023, Brand Finance reveals Global 500 2022 list of the world's most valuable brands, Huawei ranks No. 31, Huawei's brand value is US$44.3 billion. In 2023, our total R&D spending reached more than USD 23 billion, representing 23.4% of Huawei's total revenue. The total R&D investment over the last decade now exceeds USD 154 billion. About Jahez Group: Jahez Group is an innovative Saudi business that uses disruptive technology to improve delivery experiences. As of March 31, 2021, it connects over 8 million customers with more than 12,000 merchant branches and 34,000 delivery partners across 47 cities in Saudi Arabia. Since its founding in 2016, Jahez has achieved significant growth, holding a 28% market share by February 2021. The platform has facilitated over 68 million orders, with 36 million delivered in the first nine months of 2021. Jahez was also listed on Nomu with a market capitalization of $2.4 billion, reinforcing its position as a leading delivery plat ( Jahez transferred to the main market TASI as of December 2024)
Zawya
25-02-2025
- Business
- Zawya
Shahid app launches on HUAWEI AppGallery
Dubai, UAE – Shahid, the region's first and leading Arabic streaming platform, offering an extensive range of premium Arabic content, from Originals to exclusive series and movie premieres, live TV, sports, and more, is now available on HUAWEI AppGallery. This exciting launch opens the door to a vast audience of Huawei users, delivering Shahid's unparalleled entertainment experience to millions across the Middle East and beyond. In celebration of this milestone, Shahid, represented by Natasha Matos-Hemingway - Chief Commercial and Marketing Officer, and HUAWEI AppGallery, represented by William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, have formalized their partnership with the signing of an MOU on February 19. This collaboration underscores both companies' commitment to driving success through innovation and unlocking new growth opportunities in the digital landscape. With Shahid now on AppGallery, Huawei users gain easy access to Shahid's premium content library, featuring critically acclaimed Arabic Originals, exclusive releases, and live streaming of popular TV channels and sports events. To further amplify growth, Shahid is leveraging Petal Ads' advanced advertising capabilities to target key audiences and enhance user engagement across the regional market. This initiative aligns with Shahid's ambition to grow its market share among Huawei device users. Additionally, Shahid's advertising inventory will now be available on the Petal Ads platform, creating an additional revenue stream while offering advertisers more opportunities to connect with a highly engaged audience. Commenting on the launch, William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: "We are thrilled to welcome Shahid to HUAWEI AppGallery, marking another step forward in our mission to provide diverse, high-quality apps for our users. This partnership with Shahid reflects our shared vision for innovation, and through Petal Ads, we aim to drive meaningful engagement and deliver a premium entertainment experience to Huawei users." Natasha Matos-Hemingway, Chief Commercial and Marketing Officer at Shahid, added: "At Shahid, we strive to bring the best in Streaming entertainment to audiences worldwide. Partnering with Huawei enables us to extend our reach to the growing base of Huawei users, while Petal Ads' advanced solutions will empower us to connect with viewers in new and impactful ways. Together, we can create innovative, high-impact campaigns that resonate with our diverse audiences, drive engagement, and unlock new success in the ever-evolving streaming and digital advertising landscapes." This collaboration between Shahid and Huawei represents a significant step in enriching user experiences and broadening access to world-class entertainment. By combining Shahid's premium content offerings with Huawei's robust ecosystem, both companies aim to redefine the digital entertainment landscape and foster innovation in the region. Visit HUAWEI AppGallery today to download Shahid App. About AppGallery - Top 3 App Marketplaces Globally: AppGallery is HUAWEI's official app distribution platform and it is a smart and innovative ecosystem that allows developers to create unique experiences for consumers. HUAWEI's unique HMS Core allows apps to be integrated across different devices, delivering more convenience and a smoother experience. HUAWEI's vision is to make AppGallery an open, innovative app distribution platform that is accessible to consumers, and at the same time, strictly protects users' privacy and security while providing them with a unique and smart experience. Being among the top 3 global app marketplaces, AppGallery offers a wide variety of global and local apps across 18 categories, including navigation & transport, news, social media, and others. AppGallery is available in more than 170 countries and regions with over 580 million monthly active users. HUAWEI has partnered with 6 million registered developers across the globe. About Shahid Shahid is the first and leading VOD and SVOD streaming platform in the Arab world by MBC GROUP, offering premium content to Arab families, including binge worthy exclusive Shahid Originals; Shahid Premieres; Arabic movies fresh off the box-office; live TV channels in true HD quality; as well as international offerings, sports, kids offering, and more than 30 FAST channels. For more information on Shahid, visit Shahid is also available on social media via: Facebook / Instagram / Twitter / YouTube
