Latest news with #HUAWEIThemes
Broadcast Pro
16-05-2025
- Business
- Broadcast Pro
Petal Ads and AlUla renew partnership
Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see […] Petal Ads, Huawei's mobile-first digital advertising platform and AlUla have announced the renewal of their partnership, building on the momentum generated from last year's joint initiatives and successful collaborations. Following the streak of impactful campaigns through Petal Ads' capabilities and the successful onboarding of the Experience AlUla app on HUAWEI AppGallery, the collaboration will see an expanded effort to strengthen AlUla's appeal within the Chinese market. The new Memorandum of Understanding (MoU) was signed by William Hu, Managing Director of the Consumer Business Group for Middle East and Africa Eco Development and Operation and Rami Al Moallim, Vice President of Destination Management and Marketing at the Royal Commission for AlUla, during the Arabian Travel Market (ATM) 2025 in Dubai. This MoU is a continuation of their shared commitment to showcase AlUla as a premier cultural and tourist destination, not just regionally but globally. As part of the renewed collaboration, Petal Ads will continue to be a key player in targeting Chinese travellers, leveraging Huawei's advertising ecosystem to promote AlUla's landscapes, cultural heritage, and historical significance. Captivating images of AlUla's majestic natural beauty will be introduced in HUAWEI Themes, providing users with an immersive digital experience, amplifying the destination's allure. Commenting on the renewed partnership, William Hu said: 'We are pleased to renew our partnership with the Royal Commission for AlUla and to contribute to the promotion of this stunning destination. Our cutting-edge advertising solutions and broad media reach across the Huawei ecosystem will help us effectively connect with Chinese tourists, encouraging them to explore AlUla's hidden treasures.' Rami Al Moallim added: 'We are excited to deepen our collaboration with Petal Ads to bring AlUla's breathtaking beauty to Chinese travellers. This partnership represents a major step forward in our efforts to introduce AlUla to the world as an iconic cultural destination, and we are confident that it will play a significant role in increasing the number of international visitors.' This renewed partnership signals a stronger, more targeted approach to driving sustainable tourism growth for AlUla. Through a combination of Huawei's innovative digital marketing strategies, the collaboration aims to boost AlUla's appeal to Chinese tourists and enhance the overall tourist experience. Showcasing AlUla's historical and natural landmarks, the partnership reinforces the importance of cross-border collaborations to elevate destinations on the global tourism stage.
TECHx
12-03-2025
- Business
- TECHx
Ras Al Khaimah Partners with Huawei Ecosystem to Attract Chinese Travelers News Desk - 12/03/2025 ShareRas Al Khaimah and Huawei Ecosystem have joined forces in a strategic partnership to position the Emirate as a must-visit destination for Chinese travelers. Through a series of initiatives, including leveraging Huawei's innovative platforms like Petal Ads, HUAWEI AppGallery, and HUAWEI Themes, the collaboration has brought Ras Al Khaimah's unique tourism offerings to millions of Chinese users.The campaign, notably during Golden Week, showcased Ras Al Khaimah's stunning landscapes, rich culture, and unique experiences, amplified by Huawei's Petal Ads platform and prominent Chinese Key Opinion Leaders (KOLs). These efforts have delivered exceptional results, helping Ras Al Khaimah make a strong impression on Chinese tourists.William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: 'Our partnership with Ras Al Khaimah reflects our shared commitment to excellence and innovation. Huawei's ecosystem, especially Petal Ads, is the ultimate gateway to engage with the Chinese market, driving tourism, business exchange, and investment opportunities.'Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), added: 'Huawei has revolutionized how we connect with the Chinese travel market, now one of our top 10 source markets. Through this partnership, we've been able to showcase Ras Al Khaimah's incredible tourism offerings, further solidifying its place on the Chinese travel map. This collaboration has already yielded great results, and we look forward to continued success.'In addition, Ras Al Khaimah hosted the HUAWEI AppGallery Gamers Cup on November 16, 2024, marking the region's first-ever beachside all-star gaming tournament. The event attracted nearly 1,000 attendees and set a new benchmark for esports in the region.The partnership also made significant strides at the Huawei Developer Conference (HDC) 2024 MEA, where Ras Al Khaimah engaged with key Chinese enterprises. This platform allowed the Emirate to further highlight its unique tourism offerings and strengthen ties with the Chinese market, reinforcing its vision of becoming a global hub for tourism and entertainment.
Ras Al Khaimah Partners with Huawei Ecosystem to Attract Chinese Travelers News Desk - Share Ras Al Khaimah and Huawei Ecosystem have joined forces in a strategic partnership to position the Emirate as a must-visit destination for Chinese travelers. Through a series of initiatives, including leveraging Huawei's innovative platforms like Petal Ads, HUAWEI AppGallery, and HUAWEI Themes, the collaboration has brought Ras Al Khaimah's unique tourism offerings to millions of Chinese users. The campaign, notably during Golden Week, showcased Ras Al Khaimah's stunning landscapes, rich culture, and unique experiences, amplified by Huawei's Petal Ads platform and prominent Chinese Key Opinion Leaders (KOLs). These efforts have delivered exceptional results, helping Ras Al Khaimah make a strong impression on Chinese tourists. William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation, said: 'Our partnership with Ras Al Khaimah reflects our shared commitment to excellence and innovation. Huawei's ecosystem, especially Petal Ads, is the ultimate gateway to engage with the Chinese market, driving tourism, business exchange, and investment opportunities.' Raki Phillips, CEO of Ras Al Khaimah Tourism Development Authority (RAKTDA), added: 'Huawei has revolutionized how we connect with the Chinese travel market, now one of our top 10 source markets. Through this partnership, we've been able to showcase Ras Al Khaimah's incredible tourism offerings, further solidifying its place on the Chinese travel map. This collaboration has already yielded great results, and we look forward to continued success.' In addition, Ras Al Khaimah hosted the HUAWEI AppGallery Gamers Cup on November 16, 2024, marking the region's first-ever beachside all-star gaming tournament. The event attracted nearly 1,000 attendees and set a new benchmark for esports in the region. The partnership also made significant strides at the Huawei Developer Conference (HDC) 2024 MEA, where Ras Al Khaimah engaged with key Chinese enterprises. This platform allowed the Emirate to further highlight its unique tourism offerings and strengthen ties with the Chinese market, reinforcing its vision of becoming a global hub for tourism and entertainment.
