10-05-2025
More delight for Turkish delicatessen as Britain goes nuts for pistachio
The latest twist in the dizzying ascent of the pistachio to the top of the confectionery charts is the rise of the baklava – a pastry that often comes with a pistachio filling.
Earlier this year Britons could not get enough Dubai chocolate, a bar with a layer of the ultra-fashionable nut (which is fibre-filled and is also said to have aphrodisiac qualities).
Now pistachio treats such as baklava and Turkish delight are winning a new following at the British arm of the Turkish luxury delicatessen business Hafiz Mustafa 1864.
The company, which started out in Istanbul in the 19th century, follows ancient recipes at its recently established kitchen in Enfield, North London.
The baklava is made of a mix of phyllo dough, crushed pistachios, butter, and a lemon syrup. Traditionally, Turkish delight also contains pistachios.
Twice-daily deliveries are made to the chain's cafe and shop opposite Harrods in Knightsbridge – the first expansion outside the company's Turkish heartland, where it has 20 cafes.
The company plans to open another cafe and store in London – opposite Selfridges in Oxford Street – and may expand outside the capital.
