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South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters
South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters

The Star

time08-05-2025

  • Entertainment
  • The Star

South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters

Former ruling People Power Party chair Han Dong-hoon greeted viewers on a live YouTube broadcast before eating "mukbang" style. -- PHOTO: SCREENGRAB FROM @YOONYIPD/YOUTUBE SEOUL (The Korea Herald/ANN): Former ruling People Power Party chair Han Dong-hoon may have missed out on the party's presidential nomination, but he is still trying to eat his way into voters' hearts. 'I love lamb skewers. Did you guys eat yet?' he asked, greeting viewers on a live YouTube broadcast on May 5. Mr Han, donned in a casual gray T-shirt, then starts eating his food in 'mukbang' style, a Korean term for people consuming a large quantity of food on livestreams. 'I love lamb skewers too,' one of the viewers replied in the live chat section. 'The food looks really delicious,' said another. South Korean politicians have been livestreaming for years, but the new trend offers voters a glimpse into the politicians' more relaxed daily lives after work, or often a closer look into the fierce political battleground. And voters are interested. The culture of connecting with fans through casual livestreaming is a staple of the K-pop industry, and has now seeped into the realm of politics. Han's channel, which was launched less than a year ago, has amassed some 125,000 subscribers as of May7 . Two of his latest livestream videos have each garnered over 820,000 and 610,000 views respectively. He remains active on YouTube despite having failed to clinch the People Power Party's nomination for the June 3 presidential election last week. He even turned on a live YouTube broadcast, thanking his supporters, right after he lost in the last round of the presidential primary to former labour minister Kim Moon-soo. Main opposition Democratic Party of Korea candidate Lee Jae-myung is another politician who has been utilising YouTube live streaming to connect with his supporters. His videos are currently more conventional, focused on capturing the details of his campaign tours for the upcoming election across the country. A live-stream video aired around noon on May 7 showed Mr Lee meeting with his supporters and shaking hands with vendors at a traditional market in Imsil County in North Jeolla Province. Although it was not live-streamed, Lee on May 4 uploaded a video of him revealing and celebrating YouTube's prestigious Gold Button, awarded to creators who reach 1 million subscribers. The video received over 600,000 views, with several of his supporters congratulating him in the comment section. Mr Lee's YouTube channel currently has 1.35 million followers. Lee Jun-seok, the presidential candidate of minor conservative New Reform Party, uploaded a YouTube live-stream video in April of himself in a moving vehicle telling his viewers that he had just visited his grandparents' graves in North Gyeongsang Province to pay respects. He shared the details of his schedule that day, saying that he was heading to the city of Andong as part of his campaigning in the North Gyeongsang region. -- THE KOREA HERALD/ASIA NEWS NETWORK

South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters
South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters

Straits Times

time08-05-2025

  • Entertainment
  • Straits Times

South Korean politicians use ‘mukbang', YouTube livestreaming to engage voters

Former ruling People Power Party chair Han Dong-hoon greeted viewers on a live YouTube broadcast before eating "mukbang" style. PHOTO: SCREENGRAB FROM @YOONYIPD/YOUTUBE SEOUL - Former ruling People Power Party chair Han Dong-hoon may have missed out on the party's presidential nomination, but he is still trying to eat his way into voters' hearts. 'I love lamb skewers. Did you guys eat yet?' he asked, greeting viewers on a live YouTube broadcast on May 5 . Mr Han, donned in a casual gray T-shirt, then starts eating his food in 'mukbang' style, a Korean term for people consuming a large quantity of food on livestreams. 'I love lamb skewers too,' one of the viewers replied in the live chat section. 'The food looks really delicious,' said another. South Korean politicians have been livestreaming for years, but the new trend offers voters a glimpse into the politicians' more relaxed daily lives after work, or often a closer look into the fierce political battleground. And voters are interested. The culture of connecting with fans through casual livestreaming is a staple of the K-pop industry, and has now seeped into the realm of politics. Mr Han's channel, which was launched less than a year ago, has amassed some 125,000 subscribers as of May7 . Two of his latest livestream videos have each garnered over 820,000 and 610,000 views respectively. He remains active on YouTube despite having failed to clinch the People Power Party's nomination for the June 3 presidential election last week. He even turned on a live YouTube broadcast, thanking his supporters, right after he lost in the last round of the presidential primary to former labour minister Kim Moon-soo. Main opposition Democratic Party of Korea candidate Lee Jae-myung is another politician who has been utilising YouTube live streaming to connect with his supporters. His videos are currently more conventional, focused on capturing the details of his campaign tours for the upcoming election across the country. A live-stream video aired around noon on May 7 showed Mr Lee meeting with his supporters and shaking hands with vendors at a traditional market in Imsil County in North Jeolla Province. Although it was not live-streamed, Mr Lee on May 4 uploaded a video of him revealing and celebrating YouTube's prestigious Gold Button, awarded to creators who reach 1 million subscribers. The video received over 600,000 views, with several of his supporters congratulating him in the comment section. Mr Lee's YouTube channel currently has 1.35 million followers. Mr Lee Jun-seok, the presidential candidate of minor conservative New Reform Party, uploaded a YouTube live-stream video in April of himself in a moving vehicle telling his viewers that he had just visited his grandparents' graves in North Gyeongsang Province to pay respects. He shared the details of his schedule that day, saying that he was heading to the city of Andong as part of his campaigning in the North Gyeongsang region. THE KOREA HERALD/ASIA NEWS NETWORK Join ST's Telegram channel and get the latest breaking news delivered to you.

Mocked-up People magazine cover with South Korea presidential contender misleads online
Mocked-up People magazine cover with South Korea presidential contender misleads online

Yahoo

time05-05-2025

  • Entertainment
  • Yahoo

Mocked-up People magazine cover with South Korea presidential contender misleads online

"Chairman Han Dong-hoon selected as sexiest politician in the world," reads the Korean-language caption of an image shared on Facebook on April 23, 2025. "Even this influential American magazine couldn't deny his charm." The image appears to show Han on the cover of People magazine with text that reads: "Han Dong-hoon, Sexiest Man Alive!" The magazine was supposedly published on April 12, 2025. Han, who served as justice minister under ex-president Yoon Suk Yeol, is one of the two finalists in the People Power Party's presidential primary for the upcoming June 3 election (archived link). His supporters have previously shared doctored images of international publications such as Der Spiegel and the New York Times supposedly featuring the former minister. The fabricated magazine cover was also shared on several of Han's fan pages on Facebook, with some users appearing to believe it was genuine. "The most handsome figure in Korean politics, as certified by the American press," one user commented. Another wrote: "Is being sexy all that matters? It certainly won't feed us." A keyword search on Google found the doctored cover's background matched a template offered by a store on online marketplace Etsy (archived here and here). For a fee, the seller will turn a user-submitted photo into a custom People magazine cover with "sexiest man alive" text. A separate Google reverse image search found the photo of Han used to create the mocked-up cover was published by Newsis on February 23, 2023 (archived link). People magazine publishes an annual feature for the "Sexiest Man Alive", typically in either November or December. The publication's website includes a list of all feature covers since 1985, with the latest edition in 2024 featuring the actor John Krasinski (archived link). Han does not appear in the list. Moreover, the doctored cover is dated April 12, 2025 but People magazine did not print an issue with that date (archived link). The closest issue was published on April 14 and features US singer Kelsea Ballerini on the cover.

Mocked-up People magazine cover with South Korea presidential contender misleads online
Mocked-up People magazine cover with South Korea presidential contender misleads online

AFP

time05-05-2025

  • Entertainment
  • AFP

Mocked-up People magazine cover with South Korea presidential contender misleads online

"Chairman Han Dong-hoon selected as sexiest politician in the world," reads the Korean-language caption of an image shared on Facebook on April 23, 2025. "Even this influential American magazine couldn't deny his charm." The image appears to show Han on the cover of People magazine with text that reads: "Han Dong-hoon, Sexiest Man Alive!" The magazine was supposedly published on April 12, 2025. Han, who served as justice minister under ex-president Yoon Suk Yeol, is one of the two finalists in the People Power Party's presidential primary for the upcoming June 3 election (archived link). His supporters have previously shared doctored images of international publications such as Der Spiegel and the New York Times supposedly featuring the former minister. Image Screenshot of the false Facebook post, captured on May 5, 2025 The fabricated magazine cover was also shared on several of Han's fan pages on Facebook, with some users appearing to believe it was genuine. "The most handsome figure in Korean politics, as certified by the American press," one user commented. Another wrote: "Is being sexy all that matters? It certainly won't feed us." Custom-generated A keyword search on Google found the doctored cover's background matched a template offered by a store on online marketplace Etsy (archived here and here). For a fee, the seller will turn a user-submitted photo into a custom People magazine cover with "sexiest man alive" text. Image Screenshot comparison of the doctored image (left), the template on Etsy (centre), and an example shown by the Etsy seller (right) A separate Google reverse image search found the photo of Han used to create the mocked-up cover was published by Newsis on February 23, 2023 (archived link). People magazine publishes an annual feature for the "Sexiest Man Alive", typically in either November or December. The publication's website includes a list of all feature covers since 1985, with the latest edition in 2024 featuring the actor John Krasinski (archived link). Han does not appear in the list. Moreover, the doctored cover is dated April 12, 2025 but People magazine did not print an issue with that date (archived link). The closest issue was published on April 14 and features US singer Kelsea Ballerini on the cover.

Personality test enters South Korean politics
Personality test enters South Korean politics

Korea Herald

time20-04-2025

  • Politics
  • Korea Herald

Personality test enters South Korean politics

South Korea's MBTI obsession moves into political arena as candidates tout traits of 'natural-born leaders' The conservative People Power Party incorporated the immensely popular Myers-Briggs Type Indicator test into its primary for the June 3 presidential election, with several candidates revealing their personality types for the first time during a televised debate held over the weekend. All eight presidential hopefuls vying for the party's nomination were asked to reveal their MBTI types as a way of introducing themselves to viewers, in debates held on Saturday and Sunday. Former People Power Party chief Han Dong-hoon, ex-Labor Minister Kim Moon-soo, Rep. Ahn Cheol-soo and Incheon Mayor Yoo Jeong-bok all claimed their type to be "ENTJ": extroverted, intuitive, thinking and judging. People in this category are often described as "natural leaders" and visionaries. The candidates highlighted their natural leadership capabilities and goal-oriented minds, pledging to stick with and pursue the policy plans they have announced, if elected president. Rep. Na Kyung-won and former lawmaker Yang Hyang-ja described themselves as 'ENFJ,' where "feeling" substitutes for "thinking" in the prior description. This combination is thought to have warm hearts, as 'the protagonist,' 'the giver' or 'the teacher' types. Yang described her personality type as that of a 'warm leader,' saying she shares the same type as former US President Barack Obama, South African activist and former President Nelson Mandela and American talk show host Oprah Winfrey. Na, on the other hand, said that ENFJ people have a 'strong sense of responsibility.' North Gyeongsang Province Gov. Lee Cheol-woo said he was 'ESFJ' — "sensing" instead of "intuitive." People with this personality type are described as "caregivers" or "consuls.' Former Daegu Mayor Hong Joon-pyo said he took the MBTI test when he was running in the People Power Party primary for the 2022 presidential election, revealing his type as 'ESTJ,' which is believed to be the 'executive' or 'supervisor' type. Despite MBTI being a big trend here, it is rare for politicians here to reveal their MBTI types to the public, or for a political party to incorporate the pseudoscience into major political events such as primaries. Ahead of the 2022 election, Yoon Suk Yeol, who was the conservative party's presidential candidate at the time, stated his MBTI type as 'ENFJ' through a website promoting his policy goals.

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