Latest news with #Hanini
Campaign ME
23-04-2025
- Entertainment
- Campaign ME
Disney+ reveals immersive activations to connect with UAE, KSA audiences
Disney+ launched two immersive, on-the-ground brand activations across Riyadh and Dubai, earlier this month, bringing its content to life through culturally relevant experiences. The 'pop-ups' in the UAE and Saudi Arabia aimed to connect fans with the platform's diverse stories by tapping into one of the region's biggest unifiers: food culture. The activations were part of an integrated multi-channel campaign running across earned editorial, social, influencer and paid media, designed to generate attention, drive conversation and immerse audiences in the world of Disney+. From 17 April to 19 April, Riyadh's U Walk played host to a family-first experience where children and parents stepped inside their favourite Disney+ movies and series. In addition to immersive content experiences, Disney+ bridged Saudi heritage with a contemporary twist: it collaborated with Milaf to reimagine classic Saudi desserts and treats such as Hanini, Masabeeb, and Kleija. These treats were infused with new flavours inspired by fan-favourite Disney+ titles, including Ratatouille, Moana, Thor, The Kardashians, and Grey's Anatomy. Meanwhile, on 19 April and 20 April, Disney+ served up a content-fuelled escape with a sunset celebration on Dubai's Kite Beach, tailored to the UAE's aesthetic-first, trend-driven audience. Fans experienced custom-curated Sorbet Smoothies inspired by shows including The Simpsons, Daredevil, The Kardashians, and Grey's Anatomy — blending Disney+'s iconic stories with the region's booming viral food scene. Commenting on the activations, Tamim Fares, Director of Disney+ MENA, said, 'Disney+ is home to a universe of stories that transcend generations, cultures, and genres. With these experiences, we gave our audiences in Saudi Arabia and the UAE a chance to connect with the characters and narratives they love in a completely new way, tailored specifically for the local audience.' Fares added, 'These events brought our iconic world of content to life through local tastes, shared moments and cultural expression and it's these hands-on, real-world moments that spark conversation, build emotional connection, and turn fans into advocates.' The pop-ups formed part of a wider regional strategy to build affinity for the Disney+ brand across MENA cementing its position, not just as a streaming platform, but a lifestyle brand for all generations.
Yahoo
28-02-2025
- Automotive
- Yahoo
Toyota impresses with the largest car display at Cleveland Auto Show
CLEVELAND (WJW) – Toyota's presence at the Cleveland Auto Show cannot be denied. More than 30 new Toyotas make for the largest car display at the I-X Center, giving guest a prime chance to check out the full lineup as we head into closing weekend. 'We want consumers to come in to get in the vehicle, see how they feel, read the dimensions, the specs and then really look at all the new redesigned models that we have to offer for 2025,' Brunswick Toyota Certified Sales Consultant Mo Hanini said. Hanini said Toyota's newly redesigned Camry and 4Runner are two of his favorites from this year's lineup. 'This Camry XSE is a sport model that's a little more aggressive,' Hanini said. 'This one actually gets 44 miles a gallon where you can actually go even upwards over 50 miles a gallon if you go towards the LE model, which is more of the base model but really redesigned. Wireless CarPlay, wireless Android Auto, remote connect with remote starter is also standard as well.' Local scratch-off wins $500,000 top prize He said the 4Runner is well known for being able to handle all-terrains, but a lot has changed, including a new chassis and tumble fold rear seats. 'It's a four-cylinder turbo turbocharged engine and they did a great job with that redesign,' Hanini said. Car show guests like Ed, Kelly and Tom Kijauskas said they're impressed by Toyota's large footprint at the auto show, with the RAV4 near the top of their list. 'If you wanted to get a car for the longevity, Toyota is the number one car to get,' Ed said. Hudson job fairs set for laid-off JOANN workers Hanini said it's a great time to swing by Brunswick Toyota for great deals. 'We are also offering $500 off as a coupon,' he said. 'If you go to the auto show and you come to us before the auto show is done.' The Cleveland Auto Show closes out this weekend and ends March 2. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
