22-04-2025
- Business
- Business Journals
Loewe opens Phipps Plaza store in Buckhead, Atlanta
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The Buckhead store is the 10th in the U.S. for the LVMH-owned fashion house.
On April 18, Loewe, the luxury fashion house owned by Paris-based LVMH, opened its 10th U.S. brick-and-mortar location at Phipps Plaza.
The roughly 1,250-square-foot space offers women's ready-to-wear clothes, bags, shoes, leather goods, eyewear and other accessories, according to a press release.
Vicki Hanor, senior executive vice president and managing director of luxury leasing at Phipps owner Simon Property Group, called the store a 'huge draw,' saying that Loewe is a 'major luxury house' that has rightfully earned its place on the global scene.
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'Their tenancy at Phipps Plaza will continue to elevate our profile as the premier luxury destination in the Southeast,' Hanor told Atlanta Business Chronicle.
The Chronicle first reported Loewe's planned expansion to Atlanta last summer.
Loewe's Atlanta shop pulls inspiration from the Casa Loewe concept, where fashion collections are interspersed with art, craft and design, according to the house's website. It features ceramic tiles in peach and silver enveloping the façade and interiors.
Artworks from Loewe's global collection, including work by Belgian-born artist Caragh Thuring, are on display throughout the store.
The arrival of the Spanish label — founded in 1846 by Enrique Loewe — reflects increasing consumer demand for high-end brands in Atlanta and nods to the city becoming a strong retail market, Hanor said.
She added that both local and out-of-town shoppers are drawn to Simon's Lenox Square and Phipps, which combined now host 65 luxury brands.
In March, Loewe's revered creative director Jonathan Anderson left after an 11-year tenure. Jack McCollough and Lazaro Hernandez of New York-based womenswear brand Proenza Schouler were appointed to the design position. Anderson was recently named the menswear designer for Dior, another LVMH house.
LVMH is suddenly working to get back on top of the fashion world. Earlier this month, Hermès overtook the company in the race for Europe's most valuable luxury entity.
