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Yahoo
12-05-2025
- Business
- Yahoo
Aura and Life360 Announce Strategic Partnership
Life360 will invest $25 million in Aura and the Two Companies Enter a Commercial Agreement on Key Go-to-Markets BOSTON and SAN FRANCISCO, May 12, 2025 /PRNewswire/ -- Aura, the leading AI-powered online safety solution for individuals and families, today announced a strategic partnership with the leading family connection and safety company, Life360, whereby Life360 will invest $25 million in Aura and the two companies enter a commercial agreement for key go-to-market channels. Under the strategic partnership, Aura will have the exclusive right to sell Life360 as a bundled solution through its robust Employee Benefits channel. In addition Aura will begin a multi-year program of marketing directly to Life360 customers through the Life360 platform. "Aura and Life360 have the shared mission to help keep families safe in both the online world and the real world," said Hari Ravichandran, founder and CEO of Aura. "This new partnership allows us to bring together our complementary products in the channels where each company is strongest to bring a bundled solution for customers." "We are excited by the opportunity to reach new members through Aura's established employee benefits channel, expanding access to Life360's safety and connection services," said Chris Hulls, CEO of Life360. "This partnership accelerates our shared mission of protecting families and allows us to experiment with a new distribution channel." About AuraAura is one of the fastest-growing online safety solutions for individuals and families. Whether you're protecting yourself, your kids or your aging loved ones, Aura meets your needs at every stage of life. From real-time threat detection and scam alerts to tools that help parents protect their kids from predators, cyberbullying and tech-driven mental health risks – Aura empowers families to thrive in the digital world. Learn more at About Life360Life360, Inc. (Nasdaq: LIF; ASX: 360), a leading family connection and safety company, keeps people close to the ones they love. The category-leading mobile app and Tile tracking devices empower members to stay connected to the people, pets, and things they care about most, with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. As a remote-first company based in the San Francisco Bay Area, Life360 serves approximately 79.6 million monthly active users (MAU), as of December 31, 2024, across more than 170 countries. Life360 delivers peace of mind and enhances everyday family life in all the moments that matter, big and small. For more information, please visit View original content to download multimedia: SOURCE Aura Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
10-05-2025
- Business
- Yahoo
Best Identity Theft Protection and Monitoring Services for May 2025
Identity theft protection can be an essential security tool in protecting your financial livelihood online. These comprehensive services can monitor your credit reports with all three major bureaus as well as your bank and retirement accounts. You'll also receive insurance to cover necessary expenses in retrieving your identity if you or a family member ever becomes a victim of identity theft. While free services are available, a paid plan -- ranging from $7 to $35 for individuals and $12 to $80 for families -- offers more features for subscribers to take advantage of, such as continuous dark web and Social Security number monitoring. In some cases, having a paid identity theft protection service can notify you early of a data breach where your information was leaked on the dark web. After evaluating dozens of the top names in identity theft protection and monitoring services, we've deemed Aura to be the best identity theft protection service available today. Aura was founded in 2017 by CEO Hari Ravichandran after his identity was stolen a few years earlier. We believe Aura gives you the most bang for your buck compared with the competition. For a reasonable monthly price, you can get features rival services make you upgrade for. We also appreciate its straightforward pricing model (just four plans to choose from). Like most identity theft protection services, Aura scans the dark web for your personal information, in addition to monitoring your Social Security number and criminal record activity for potential signs of identity theft. Aura subscribers also receive identity theft insurance of up to $1 million per adult. Aura's plans also include perks like a virtual private network, email aliases to keep unwanted emails out of your inbox, and antivirus protection on up to 10 devices per adult. We also like that Aura offers three credit bureau monitoring with all plans. Typically, providers only offer three credit bureau monitoring through their most expensive tier. Starts at $13 per month $13 per month for Kids plan $15 per month for Individual plan $29 per month for Couple plan $50 per month for Family plan Annual plans cost $120 for Kids, $144 for individuals, $228 for couples and $240 for families (five adults and unlimited children) under current promotional pricing. The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at Aura With LifeLock by Norton Standard, the service's $12 monthly base plan, you get the essentials you need in identity theft protection: dark web monitoring, data breach notifications and Social Security number alerts are all included. Subscribers also get $1 million in identity theft insurance protection, which is the industry standard. LifeLock even throws in an extra $50,000 for stolen fund reimbursements and necessary expenses if you're the victim of identity theft. These payouts increase in value if you opt for Advantage or Ultimate Plus. LifeLock's Advantage or Ultimate Plus plans, which cost $23 and $35 per month, respectively, offer a wider range of features, such as Buy Now, Pay Later alerts, social media and phone takeover monitoring, fraud alerts for crimes committed in your name, as well as credit, checking and savings account activity notifications. LifeLock is one of the most expensive identity theft protection services on our list for individuals, couples and families. Thankfully, it also offers a generous 30-day free trial for all of its tiers so you can try it out. While researching whether LifeLock's service is a good fit, you may come across a few scandals in the early years after the company's founding. Rest assured, LifeLock has put that behind itself and is now owned by Gen Digital, which also owns Norton. LifeLock is a service with what feels like unlimited features for subscribers to take advantage of. Starts at $12 per month $12 to $35 per month for individual plans $24 to $70 per month for family plans (two adults) $36 to $80 per month for family plans (two adults and five children) All plan prices are for only the first year and will renew at a higher price. Annual plans start at $90 to $240 for individual, $150 to $396 for family (two adults) and $222 to $468 for family (two adults + five children) under current promotional pricing. The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at LifeLock TransUnion-owned IdentityForce is the best of both worlds if you're trying to decide between LifeLock and Aura. You get a good mix of the unique services LifeLock offers but pay monthly or yearly fees that are closer to Aura's more affordable price. This is particularly true for families. LifeLock by Norton's family plan costs $80 per month. By comparison, IdentityForce's family plans won't run you more than $40 per month. IdentityForce differs from most other companies on our list because it offers only identity theft protection services with its entry-level UltraSecure individual and family plans. Credit monitoring services, including three credit bureau monitoring and quarterly credit reports, are included in its more expensive UltraSecure+Credit plans. Among its top features, IdentityForce gives you a personal identity safety score and uses it to devise a personalized action plan. You even get a VPN, but unlike Aura, it's only for mobile. IdentityForce also includes investment account alerts, social media monitoring and a password manager. You'll get $1 million in identity theft protection insurance for UltraSecure plans and $2 million for UltraSecure+Credit plans. Starts at $20 per month $20 to $35 per month for individual plans $25 to $40 per month for family plans Annual plans range from $200 to $350 for individuals and $250 to $400 for families (two adults and up to 10 children). The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at IdentityForce Consider Zander if you want identity theft protection but don't want to break the bank. The company mainly operates as an insurance broker selling auto and home coverage for carriers like Nationwide, Allstate and Progressive. But it also provides identity theft protection on the cheap. With its Essential Plan, you get what we view as the three pillars of identity theft protection: Social Security number monitoring, dark web monitoring and identity theft insurance of up to $1 million for individuals and $2 million for families. Zander's Essential Plan also includes alerts on significant data breaches that may impact your personal information. Like IdentityForce, Zander makes you pay for its most expensive tier for credit and transaction monitoring features. Elite Bundle includes everything in the Essential Plan, and adds Experian credit lock, as well as bank, credit, loan and retirement account monitoring. Zander notably does not include credit report monitoring. Starts at $7 per month $7 to $12 per month for individual plans $13 to $22 for family plans Annual plans range from $75 to $130 for individuals and $145 to $240 for families (two adults and unlimited children covered for free). The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at Zander Identity Guard, owned by Aura, offers three subscription plans for both adults and families: Value, Total and Ultra. We find that there's a noticeable jump in coverage between the tiers to justify this. Value offers services like dark web monitoring and data breach notifications, whereas Total adds credit protection and three credit bureau monitoring. Ultra tacks on social media and bank account monitoring as well as white glove restoration services in case your identity is stolen, among other features. The inner workings of Identity Guard are nothing to write home about (the features are pretty standard throughout in the industry) but it could be a good fit for families. Identity Guard's family plans cover five adults and unlimited children — even if you choose Identity Guard's cheapest family plan, at $15 per month. Starts at $9 per month $9 to $30 for individual plans $15 to $40 for family plans Annual plans range from $80 to $216 for individuals and $120 to $288 for families (five adults and unlimited children). The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at Identity Guard For the price, IDShield packs quite a punch. IDShield offers four plans (two for individuals and two for families) that go up in price depending on how many credit bureaus you want monitored — one or all three. Individual plans with one credit bureau monitoring included cost $15. It costs $20 per month to have Equifax, TransUnion and Experian all monitored. No matter which you opt for, all individual and family plans include dark web, Social Security number and public records monitoring, as well as credit freezing and hard inquiry alerts. Where IDShield really shines is with its identity restoration tools. IDShield works with licensed private investigators who are assigned to your case if your identity is stolen. It also offers identity theft consultation services, unlimited customer support and up to $3 million in identity theft insurance coverage for members to cover lawyers and experts needed to restore identities. Starts at $15 per month $15 to $20 for individual plans $30 to $35 for family plans (two adults and 10 children) There are no annual plans available. The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at ID Shield IdentityIQ isn't a good fit for families looking for a straightforward plan — there isn't one advertised on its website. It's also not ideal for you if paying for add-on services isn't your cup of tea. If you're looking for a plan you can customize to your needs, IdentityIQ might be the right fit. IdentityIQ offers four plans, ranging from $7 for its Secure Plan to $30 for Secure Max. You can also add antivirus protection and a VPN for an additional fee to any plan. All IdentityIQ plans include credit bureau monitoring, dark web surveillance and up to $1 million in stolen funds reimbursement. IdentityIQ doesn't offer a designated family protection plan on its website, Secure Max does include $25,000 in ID theft insurance for up to four dependents. Its other three plans also allow you to add a second adult and up to three children for a fee. Starts at $7 per month $7 to $30* for individual plans No family plans advertised Annual plans range from $71 to $306 under promotional pricing (without VPN and antivirus protection). The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at IdentityIQ There aren't many free identity theft protection options. No other companies on our list even offer one. But Experian does. With Experian IdentityWorks Basic, you get a free Experian credit report, plus monitoring and alerts. You also get one dark web surveillance report and a personal privacy scan. The latter involves Experian searching people finder sites and informing you what personal information is accessible to potential bad actors or robocallers. The free tier also includes a FICO score tracker and FICO score monitoring. Paid tiers of Experian IdentityWorks include features like three bureau credit monitoring, quarterly credit reports, Social Security number tracing and up to $1 million in identity theft IdentityWorks' Premium and Family plans are nearly identical, with the exception that the Family plan covers two adults and offers child identity monitoring for up to 10 children. Starts at $0 per month Free t0 $25 for individual plan $35 for family plan No annual plan available. The prices displayed below are current as of March 31. You may receive a discount when clicking on CNET's link. See at Experian Identity theft protection services monitor your personal identifiable data -- such as your name and Social Security number -- online and on the dark web to protect you from identity thieves. Hackers work day and night to illegally access our most sensitive data stored by companies, third-party vendors or the federal and state governments. That stolen information can be used by bad actors to spam you with phishing scams, steal your identity or even create synthetic identities. Top-tier services, like those on this list, also offer monitoring options that alert you if criminals commit a crime or rack up debt in your name. Your social media, credit reports, court records and medical records are some examples of information that identity theft protection companies can keep an eye on for you. Identity theft protection companies may even sweeten the pot by offering you a VPN, password manager and encrypted digital "vaults" to secure your sensitive online documents. "ID theft is the third certainty in life after death and taxes," said Adam Levin, a cybersecurity expert, author and host of the podcast, What the Hack. "To an ID thief, we are their day job." In the event your identity is compromised, identity theft protection companies work with you on a recovery plan. It's also common for identity protection service providers to offer insurance (normally up to $1 million) to help pay for expenses like lawyer fees needed to recover your identity. Some services like LifeLock and IdentityIQ may reimburse you for stolen funds. "Make sure the identity theft protection company you choose has fraud resolution experts and an aggressive resolution program," said Levin. You don't just want a list of what you need to do if your identity is stolen; you want someone working with you directly, he added. Of course, there are steps you can take to protect yourself if you are still mulling over whether you need identity theft protection. This includes freezing your credit for free or monitoring your bank accounts yourself. But the benefit of having an identity theft protection service is knowing that work is being done for you. If your identity is stolen, you also won't be left on your own to recover it. When picking an identity theft service, you should consider both the price and the features you want. Most introductory plans include real-time Social Security number and dark web monitoring. Most charge more for additional features like three credit bureau monitoring, bank account monitoring and home and auto title monitoring. With Aura (our best overall pick), you get all of the above services and more included with all plans. Aura may lack some other features you need. It doesn't offer monitoring of medical records or BNPL plans. IDShield and LifeLock's base individual plans also offer more identity theft insurance coverage. Featured CNET Discount See at Aura Identity theft protection costs can range from under $7 to upward of $30 for individuals and more for couples and families, depending on the level of service you want. Typically, features like three credit bureau monitoring, credit locks, social media monitoring and bank account monitoring are included only in identity theft protection providers' more expensive tiers. There are a few telltale signs that your identity may have been stolen. Identity thieves can drain your bank account, run up charges on your credit card or even receive medical care in your name. You might notice some of the below issues: Unauthorized withdrawals: Banks are diligent about catching suspicious activity on your account. But you should also review your statements to keep an eye out for withdrawals or charges you didn't make. Credit report inaccuracies: It's common to find a small error or two on your credit report from Equifax, TransUnion or Experian. If you notice new accounts you didn't open, you may be a victim of identity theft. Calls from debt collectors: If a debt collector calls you about an unpaid balance for a service or product you don't recognize, your identity may have been compromised. Loan rejections: If you're unexpectedly rejected for a new car loan or mortgage due to a bad credit score but have historically had good credit, it might be as a result of identity theft. You stop receiving USPS mail: Identity thieves may change your registered home address with the post office so that they receive all your inbound mail and potentially get access to sensitive information. Your tax return is rejected by the IRS: It's a good idea to file your tax return as early as possible each year to help avoid your refund being stolen by identity thieves who have already filed by impersonating you. If you notice anything off on your credit report, spot a transaction you don't recognize or receive a bill in the mail for a product or service you didn't buy, you should immediately report your case to the Federal Trade Commission using the website. Here are some notable recent data breaches where your personal data may have been leaked: Change Healthcare: 100 million people affected. National Public Data: Potentially hundreds of millions people affected, according to bankruptcy filing. Ally Bank: Potentially billions of people affected, according to September lawsuit. AT&T: 73 million people affected. Ticketmaster: Up to 560 million people affected. Avis Car Rental: 299,000 people affected. Comcast: 237,000 people affected. Fidelity Investments: 77,000 people affected. RIBridges: Potentially hundreds of thousands of Rhode Island residents affected. One in five people has experienced identity theft in their lifetime, according to the Bureau of Justice Statistics. It happens more often than you might think. There are some measures you can take to prevent your identity from being stolen. Sign up for an identity theft protection service: If you have room in your budget, an identity theft protection service can monitor the dark web, credit bureaus and more for any unusual activity. Avoid phishing attempts: Phishing is a common tactic used by identity thieves trying to get access to your personal information. Be sure to read every email or text you receive carefully, and don't take the bait by clicking any strange links. Check your statements: Get in the habit of checking your bank and credit card statements to make sure they're accurate. Check your credit report: You can request a free credit report from each bureau every week at to review your credit history. Use strong passwords: Use a mix of numbers, letters and symbols when creating your passwords and try your best to have different passwords for different accounts. It's also a good idea to set up two-factor authentication on all of your accounts. Guard your Social Security number: You shouldn't carry your Social Security card around with you in public or give out this number on a whim. You may need to provide it to apply for a new credit card or loan. Confirming the last four digits of your SSN is less risky. Additionally, you should avoid using public Wi-Fi for anything other than internet browsing and not share sensitive answers when setting up security questions. Identity thieves will learn as much as they can about you to try to crack your password. You can also freeze your credit to prevent fraudsters from opening new accounts in your name. CNET reviews identity theft protection and monitoring services for the functionality of the identity theft protection software, the user experience and the quality of identity restoration services. We evaluated over 20 identity theft protection. We ranked services across a developed list of criteria, including the identity and credit monitoring features, online security tool capabilities, the level of identity theft insurance and pricing for the most comprehensive individual and family protection plans. An identity theft protection service will rank lower on our list if it doesn't offer white glove restoration services, credit bureau monitoring, annual plans or a satisfactory user experience. The editorial content on this page is based solely on objective, independent assessments by our writers and is not influenced by advertising or partnerships. It has not been provided or commissioned by any third party. However, we may receive compensation when you click on links to products or services offered by our partners.
Yahoo
25-03-2025
- Business
- Yahoo
Aura completes Series G funding round at $1.6bn valuation
Aura, an AI-powered safety platform, has completed its Series G funding round, raising $140m in equity and debt at a valuation of $1.6bn. The financing round was led by Ten Eleven Ventures and Madrone Capital, with participation from new investor AT&T Ventures. Existing investors Accel, Warburg Pincus, and General Catalyst also contributed. The funding round, which initially closed in August 2024, marks Aura's first since its separation from Pango Group —now operating as Point Wild—executed through a tax-free spinoff. Aura plans to use the funds to further develop its suite of intelligent safety features, with additional capabilities expected to be released later in 2025. Commenting on the funding, Ten Eleven Ventures founder and general partner Alex Doll said: 'Aura's innovative and comprehensive approach to online digital health and safety clearly positions it as a leader in protecting families in our increasingly connected world. At Ten Eleven Ventures, we quickly recognized the significant value that Aura's integrated, purpose-built suite of digital wellness products can provide to families, rather than just focusing on individuals or isolated devices.' The Aura platform, powered by Aura Intelligence and AI, provides personalised insights and protection through an all-in-one service. The platform offers a comprehensive suite of features, including device security, scam and fraud protection, child safety alerts, and identity theft protection. These capabilities are orchestrated and automated by AI, providing personalised insights and protection through Aura Intelligence. The company said it has experienced significant consumer demand, resulting in approximately 50% GAAP revenue growth year-over-year in 2024. Aura founder and CEO Hari Ravichandran said: 'We are seeing tremendous momentum in the business and today's funding announcement will enable Aura to extend our leadership in AI-powered features that not only keep families safe but help them thrive in an increasingly connected world.' "Aura completes Series G funding round at $1.6bn valuation" was originally created and published by Verdict, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
Yahoo
24-03-2025
- Health
- Yahoo
Aura Introduces AI-Powered Tools to Take on Youth Mental Health Crisis
New protections embrace connection over 'control,' giving parents deeper insights, tailored to each child, to help keep them safe, happy and healthy BOSTON, March 24, 2025 /PRNewswire/ -- Family online safety app Aura introduced first-of-their-kind tools designed to empower parents to protect their kids from the mental and physical harms of the online world. As kids spend more than three months of the year online,1 Aura's latest AI-powered insights reimagine modern parenting, moving beyond outdated parental controls to offer a deeper, more personalized understanding of your child's online world and its impact on their mental health. "You get your kid a helmet when they learn to ride a bike, you sit in the passenger seat when they have their learner's permit, but you do nothing to prepare them for life online," said Hari Ravichandran, founder and CEO of Aura. "My kids were struggling and I didn't know, because it was masked behind their screens. I needed a solution that didn't exist, so I built one." Aura's AI provides parents the summarized insights they need to know their kid is okay, while respecting the child's privacy. Aura's AI analyzes language patterns, online tone, emotional expression and late-night activity to detect signs of stress, procrastination or shifting moods. It provides parents with an easy-to-digest report that showcases the way their child interacts with apps, platforms and websites. Beyond safety, it even assesses social styles, offering insights into their digital relationships and helps parents nurture their child's strengths. Aura's medical science team is at the core of our development, ensuring every feature is built with clinical expertise and real-world insight. Our in-house experts work alongside members of the Digital Parenthood Coalition, like Boston Children's Hospital, and our Parent and Teen Panels, as we shape and refine every feature. Through research like the TECHWISE Study that we launched this year, we're continuously refining our tools to better protect families in today's digital world. Learn more at Some of the psychology-based features developed by our medical science team that you'll have access to now and in the coming months include: Online behavior trends keeping your kid up at night Device habits that may be distracting your kid during the school day Changes in time spent on social media, gaming or chatting with AI Alerts to serious health concerns like suicide or self harm "Kids need more than just limits; they need guidance," said Dr. Scott Kollins, chief medical officer at Aura. "Their phones are integral to their social lives and experiences, so simply keeping them off devices isn't an option. Our job as parents is to help them develop healthier tech habits." By offering a smarter, more adaptive approach to digital wellness, Aura empowers parents to guide their kids toward safe, happy and balanced online habits. Data & Privacy Aura prioritizes privacy and data protection with encryption on par with banking and military standards. Personal data is anonymized, retained only as needed and never sold. Aura also upholds consumer rights, including the right to be forgotten. Learn more at Pricing & Availability These features are now available in beta to new subscribers of Aura's Family and Kids Plans, with continued rollout to existing subscribers. Updates will be released throughout the first half of 2025. For pricing details, visit About AuraAura is one of the fastest-growing online safety solutions for individuals and families. Whether you're protecting yourself, your kids or your aging loved ones, Aura meets your needs at every stage of life. With real-time monitoring and alerts, Aura helps detect and mitigate online threats like scams, predators, and cyberbullying—empowering families with the right tools to thrive in the digital world. Learn more at 1 Aura's State of the Youth Report View original content to download multimedia: SOURCE Aura Sign in to access your portfolio
Associated Press
24-03-2025
- Health
- Associated Press
Aura Introduces AI-Powered Tools to Take on Youth Mental Health Crisis
New protections embrace connection over 'control,' giving parents deeper insights, tailored to each child, to help keep them safe, happy and healthy BOSTON, March 24, 2025 /PRNewswire/ -- Family online safety app Aura introduced first-of-their-kind tools designed to empower parents to protect their kids from the mental and physical harms of the online world. As kids spend more than three months of the year online,1 Aura's latest AI-powered insights reimagine modern parenting, moving beyond outdated parental controls to offer a deeper, more personalized understanding of your child's online world and its impact on their mental health. 'You get your kid a helmet when they learn to ride a bike, you sit in the passenger seat when they have their learner's permit, but you do nothing to prepare them for life online,' said Hari Ravichandran, founder and CEO of Aura. 'My kids were struggling and I didn't know, because it was masked behind their screens. I needed a solution that didn't exist, so I built one.' Aura's AI provides parents the summarized insights they need to know their kid is okay, while respecting the child's privacy. Aura's AI analyzes language patterns, online tone, emotional expression and late-night activity to detect signs of stress, procrastination or shifting moods. It provides parents with an easy-to-digest report that showcases the way their child interacts with apps, platforms and websites. Beyond safety, it even assesses social styles, offering insights into their digital relationships and helps parents nurture their child's strengths. Aura's medical science team is at the core of our development, ensuring every feature is built with clinical expertise and real-world insight. Our in-house experts work alongside members of the Digital Parenthood Coalition, like Boston Children's Hospital, and our Parent and Teen Panels, as we shape and refine every feature. Through research like the TECHWISE Study that we launched this year, we're continuously refining our tools to better protect families in today's digital world. Learn more at Some of the psychology-based features developed by our medical science team that you'll have access to now and in the coming months include: Online behavior trends keeping your kid up at night Device habits that may be distracting your kid during the school day Changes in time spent on social media, gaming or chatting with AI Alerts to serious health concerns like suicide or self harm 'Kids need more than just limits; they need guidance,' said Dr. Scott Kollins, chief medical officer at Aura. 'Their phones are integral to their social lives and experiences, so simply keeping them off devices isn't an option. Our job as parents is to help them develop healthier tech habits.' By offering a smarter, more adaptive approach to digital wellness, Aura empowers parents to guide their kids toward safe, happy and balanced online habits. Data & Privacy Aura prioritizes privacy and data protection with encryption on par with banking and military standards. Personal data is anonymized, retained only as needed and never sold. Aura also upholds consumer rights, including the right to be forgotten. Learn more at Pricing & Availability These features are now available in beta to new subscribers of Aura's Family and Kids Plans, with continued rollout to existing subscribers. Updates will be released throughout the first half of 2025. For pricing details, visit About Aura
