Latest news with #HawkSearch
Associated Press
5 days ago
- Business
- Associated Press
Leading Industrial Manufacturer Selects HawkSearch to Power Digital Commerce Growth
WOBURN, MASSACHUSETTS / ACCESS Newswire / May 28, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced today that a major industrial manufacturer has selected HawkSearch to power product discovery for its eCommerce site. The HawkSearch integration will enhance the manufacturer's current eCommerce site with scalable search capabilities, including Instant Engage, dynamic autocomplete, and personalized product recommendations. The deployment will also feature Bridgeline's Rapid UI framework and advanced merchandising tools to improve conversion rates and standardize the user experience. Instant Engage will display the most popular products, category pages, and content items as soon as the user clicks on the search bar. For example, a contractor interacting with the search bar on the manufacturer's site might see top-selling fittings like the 2" Elbow - Copper Press, links to category pages for Valves and Stainless-Steel Components, and featured resources such as installation guides or specification sheets. This kind of immediate applicability keeps users engaged, increases cart sizes, and lifts conversion rates, all leading to revenue growth. 'This integration is designed to drive measurable growth,' said Ari Kahn, CEO of Bridgeline. 'With HawkSearch, manufacturers gain AI-powered tools to deliver faster, more personalized shopping experiences that increase conversion rates and boost revenue.' About Bridgeline Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit .Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
22-05-2025
- Business
- Associated Press
Online Wholesale Marketplace Selects HawkSearch to Power Personalized Search and Recommendations
API Integration with BigCommerce Supports Rapid Growth to 5 Million Products and 30 Million Annual API Calls WOBURN, MA / ACCESS Newswire / May 22, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading online wholesale marketplace has selected HawkSearch to enhance its eCommerce experience with personalized search and product recommendations. The wholesale marketplace will use HawkSearch to power search and recommendations across a catalog expected to surpass 5 million products. With site traffic projected to grow significantly year over year, HawkSearch will ensure fast, reliable results at scale, no matter how many shoppers are online. Integrated via API with the company's BigCommerce platform, HawkSearch personalizes each experience with real-time recommendations and dynamic product prioritization based on trends, availability, and customer behavior, helping users quickly find the right products in vast and growing catalogs. For example, a user searching for 'wireless charging station for cell phone' will be shown compatible products from multiple top-tier brands, intelligently sorted based on availability, shopper behavior, and marketplace promotions. HawkSearch ensures even detailed or multi-attribute queries return precise and buyer-ready results. 'This launch demonstrates the power of HawkSearch to drive performance for high-volume marketplaces,' said Ari Kahn, CEO of Bridgeline. 'By scaling with usage, offering flexible deployment, and delivering AI-powered personalization, HawkSearch helps fast-growing brands deliver search experiences that convert.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
01-05-2025
- Business
- Associated Press
Leading Electrical Distributor Strengthens eCommerce Search Experience with HawkSearch and Optimizely
New AI-Driven Enhancements Improve Product Discovery and Personalization WOBURN, MASSACHUSETTS / ACCESS Newswire / May 1, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a leading electrical distributor has expanded its use of HawkSearch to further enhance its eCommerce experience through the Optimizely X-Connect Connector. Building on their current success with HawkSearch, the distributor is investing in new capabilities to make product discovery faster, smarter, and more relevant. A key focus is improving search relevancy and tuning, ensuring users quickly find exactly what they need with greater precision and fewer clicks. As part of this new initiative, the distributor has deployed Unit of Measure Conversion to simplify technical product searches, making it easier for customers to locate items based on various measurement inputs. Additionally, the distributor plans to roll out Smart Search later this summer, bringing AI-powered personalization to the forefront of its digital strategy. Following its transition to Xngage as its digital commerce partner, the distributor continues to strengthen its use of HawkSearch's functionality to meet growing customer demands and accelerate future innovation. 'This collaboration highlights our shared commitment to helping distributors deliver smarter, more efficient product discovery experiences,' said Ari Kahn, CEO of Bridgeline Digital. 'We're proud to strengthen this partnership and continue driving innovation with HawkSearch and Optimizely.' About Bridgeline Digital Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
16-04-2025
- Business
- Associated Press
Major North American Distributor Selects HawkSearch to Power Multi-Site Search Experience
AI-Driven Integration with Optimizely Unifies Product Discovery Across Four eCommerce Sites WOBURN, MASSACHUSETTS / ACCESS Newswire / April 16, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a major North American distributor has selected HawkSearch to power search experiences across its portfolio of four eCommerce websites. The multi-site engagement leverages HawkSearch's native Optimizely X-Connect integration and includes Concept Search, Smart Insight Management (SIM), and AI-powered personalization and recommendations. The distributor selected HawkSearch to unify the customer experience across its sites, improve relevance, and drive conversions through personalized content and intelligent merchandising strategies. For example, when a returning buyer searches for 'stainless fittings' on one site, HawkSearch will recognize past behaviors and preferences-automatically promoting relevant product categories, hiding discontinued items, and applying customer group-specific pricing rules. Across the distributor's four storefronts, shared logic and centralized merchandising controls ensure consistency while allowing for brand-specific nuances and targeting. 'This engagement is a testament to the power of long-term relationship building and cross-functional teamwork,' said Ari Kahn, CEO of Bridgeline. 'Our team worked closely with the distributor's leadership to understand their needs, demonstrate our capabilities, and deliver a search solution that aligns with their long-term goals.' About Bridgeline Bridgeline helps companies grow online revenue by increasing traffic, conversion rates, and average order value. To learn more, visit Contact: Danielle Colvin SVP of Marketing Bridgeline Digital [email protected] SOURCE: Bridgeline Digital press release
Associated Press
09-04-2025
- Business
- Associated Press
National Electrical Distributor Selects HawkSearch to Power Multi-Site B2B eCommerce
AI-Powered Search to Scale Product Discovery and Merchandising Across Multiple Storefronts WOBURN, MASSACHUSETTS / ACCESS Newswire / April 9, 2025 / Bridgeline Digital, Inc. (NASDAQ:BLIN), a leader in AI-driven marketing technology, announced that a national electrical distributor has selected HawkSearch to support a growing network of B2B eCommerce sites. The distributor will use HawkSearch's multi-site model and centralized control engine, giving the distributor a streamlined way to manage product catalogs, business rules, and merchandising strategies across multiple online storefronts from a single platform. For example, the distributor can promote region-specific products, pricing, and marketing banners on individual sites while maintaining a unified backend, ensuring brand consistency and operational efficiency, without duplicating effort across all sites. To support performance at scale, the distributor has adopted HawkSearch's SaaS Hybrid infrastructure, which incorporates dedicated search servers to ensure fast, intelligent, and high-volume search performance. 'This engagement highlights how leading B2B organizations are turning to HawkSearch to outperform the competition with intelligent, scalable search technology,' said Ari Kahn, CEO of Bridgeline. 'With our hybrid infrastructure and multi-site architecture, HawkSearch is purpose-built for B2B businesses looking to scale revenue with speed and precision.' SVP of Marketing Bridgeline Digital
