05-05-2025
- Business
- Business Journals
Massachusetts Health Connector for Business is a smart place to find high-value health coverage for your employees
In today's competitive labor market, offering quality health insurance isn't just a perk — it's a powerful tool for attracting and retaining employees. But for many small to midsize businesses, navigating the world of health benefits can be overwhelming, especially when cost is a critical concern. Here in Massachusetts, one powerful solution is Health Connector for Business — the Commonwealth's official health insurance marketplace for businesses with 50 employees or less.
Backed by a long-standing commitment to health care access and innovation, Health Connector for Business offers cost-effective, flexible health and dental insurance coverage. Through the Health Connector, employers can access competitive plans from top insurers at rates potentially lower than those in the open market. And now, with the new Premium Value Plan label, it's even easier to find an affordable, high-quality employee health plan at
The Premium Value Plan label helps small businesses quickly identify options with lower premium costs that deliver the same benefits and access to services as higher-cost plans.
'I'm super happy with Health Connector for Business,' said Mario Campos, owner of two Stanley Steemer locations in Massachusetts. 'I have great options for employees and would recommend the Premium Value Plan to other businesses. The new label helps a lot because it's right there. It's easy to find. Great value, right on the website.'
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And there are plenty of other benefits to using Health Connector for Business, especially for small business owners with a lot on their plates.
Quality, affordable coverage for businesses and employees
Health Connector for Business makes it easier for companies to offer affordable health coverage to their employees. The Premium Value Plan makes it easy to find plans that deliver the same benefits and coverage as similar plans, but with premiums that can be as much as 20% less. The ConnectWell wellness program delivers 15% premium rebates – on average nearly $5,000 a year – and $100 gift cards to participating employees. And federal tax credits are available to some companies with fewer than 25 employees, reducing premiums by up to half.
Simple, flexible health care for your business
The Health Connector for Business website is easy to use, with clear, side-by-side comparisons of premiums, deductibles and networks. The platform is designed with small businesses in mind, making it easy to set up, manage and renew coverage each year.
Plus, employers can choose to offer one plan to all employees or allow employees to pick from a menu of plans from a single carrier. This kind of flexibility is rare in traditional group insurance and allows each of your employees to choose a plan that works for them.
The same high-quality health insurers as the open market
You'll find competitive plans from top insurers on Health Connector for Business. This means employers can offer their teams coverage from carriers they know and trust, while benefiting from the Health Connector marketplace pricing and structure.
An essential benefit for your employees
The greater Boston area has one of the most competitive labor markets in the country. For startups, family-owned businesses and growing companies in the region, offering quality health benefits is essential to attracting — and keeping — talent.
And business owners agree on the importance of employee health care options.
'The biggest benefit for us has been retaining quality employees, which ends up saving us a lot of money in the long run,' said Steve Sanderson, owner of Riverwalk Brewing and a Health Connector for Business customer.
Simple to use with dedicated support
As a business owner, you wear a lot of hats. It's important to have the right tools and support at your fingertips. The Health Connector's online tools make it easy to enroll in and maintain your health plans. Business owners can also access free assistance through certified brokers listed on the website, so support is just a click away. And for businesses that have been managing benefits manually or juggling complex broker relationships, this simplicity is a welcome shift.
The bottom line for small business owners
Health Connector for Business offers Massachusetts employers a rare combination: high-quality coverage from top insurers, affordable prices and flexible plan designs — all within a platform built for the state's small business community.
Using Health Connector for Business is more than a practical decision — it's a strategic one. With Premium Value Plans, wellness rebates for employers and employees, and access to free, experienced certified brokers, Health Connector for Business is the best way to find affordable, high-quality coverage for small businesses.
