Latest news with #HeinekenBeverages
News24
6 days ago
- Entertainment
- News24
Sparkle, sophistication, and celebration at the Johannesburg Cap Classique Champagne & Bubbles Festival 2025
SPONSORED: J.C. Le Roux is South Africa's original home of sparkling wine and the proud headline sponsor of this year's event – and they did not disappoint Last weekend, on 24 and 25 May, J.C. Le Roux showcased the elegance of their flagship Cap Classique Scintilla at the Inanda Polo Club, where the Johannesburg Cap Classique Champagne & Bubbles Festival took place. It was a fully immersive experience that blended refining toasting traditions with celebratory energy and curated tasting moments. From the moment guests arrived at the J.C. Le Roux stand they were invited to reflect on what they were celebrating, whether it was a win, a shift, or simply showing up. Guests could choose from a series of sentiment-driven ribbons as they entered, each one a nod to one of the million reasons South Africans raise a glass in toast today. Then the celebration unfolded into special moments that captured the spirit of J.C. Le Roux's legacy, one that is proudly rooted in Stellenbosch yet made for every corner of the country. 'J.C. Le Roux champions sparkling wine in every form, from elegant rituals to vibrant experiences. At this year's festival, J.C. Le Roux's fully immersive sparkling wine showcase was designed to turn every moment into both a memory and a celebration,' says Siphokazi Solani, BTL Brand & Events Executive for the Wines Category at Heineken Beverages South Africa. Guests enjoyed personalised sparkling wine tastings led by passionate pourers, each designed to showcase the variety, flavour, and character of J.C. Le Roux's popular range. These tastings were accompanied by fascinating insights into the Cap Classique method, which J.C. Le Roux has made proudly local with its Scintilla variant. Festivalgoers also had the opportunity to be introduced to the art of the pour – from tilting the glass at just the right angle to preserve the bubbles, to holding the stem correctly, ensuring the wine remains perfectly chilled. These small touches transformed every J.C. Le Roux tasting into a celebration of craft and care, reinforcing J.C. Le Roux's belief that every moment deserves to be celebrated. The Sparkle Mirror In addition to its signature flavours, J.C. Le Roux brought its signature flair. The brand's beautifully designed 'Sparkle Mirror' installation offered a chance to capture the celebration in slow motion, with lights and music enhancing every frame. Guests could unwind in the floral-themed photo lounge, an inviting space to sip, snap, and savour with friends. With movements as light and playful as the bubbles in J.C. Le Roux, the dancers added a touch of sparkling fun from 13:00 to 15:00, daily. These pop-up performances reflected the soul of the brand – joyful, expressive, and always ready to celebrate. The theme for this year's festival, Sophisticated Floral Chic, found a natural home in J.C. Le Roux's elegant aesthetic. Every detail, from glassware to décor, had been considered to elevate the guest experience and deliver something both polished and personal. The Johannesburg Cap Classique, Champagne & Bubbles Festival 2025 delivered an unforgettable weekend of elegance, energy, and effervescence and J.C. Le Roux was at the heart of it all. From the personal celebration ribbons to the artful tastings and personalised flutes, every element of the brand's presence brought its core belief to life: that every moment deserves bubbles. As guests toasted under winter skies, danced alongside the J.C. Le Roux queens and captured their sparkle in the Magic Mirror lounge, J.C. Le Roux reaffirmed its place not just as South Africa's leading sparkling wine, but as a curator of joyful, meaningful celebration. Follow J.C. Le Roux for updates and more:
The Citizen
19-05-2025
- Business
- The Citizen
Alexandra's local spots elevated through Tavern Transformation Programme
Two local establishments in Alexandra, Thathe Restaurant and Siga Culinary, have been revitalised through Heineken Beverages' Tavern Transformation Programme. The programme's progress was recently showcased in a roundtable and media tour in Alexandra on May 8. Read more: Alex taverners urged to lower music volumes as matric exams begin During the event, attendees visited the two local spots transformed into well-managed establishments with improved safety, better facilities, and expanded offerings, including food and non-alcoholic options. Heineken Beverages emphasised that these upgraded establishments were part of their broader movement to formalise and enhance such places, ensuring they stimulate the local economy. Owner of Siga Culinary, Gift Sedibeng, shared how the changes have reshaped his business. 'Our space has been upgraded, and the safety of our customers has improved. People now visit our establishment not just for the alcohol, but for the whole experience from our food offering to having low- and no-alcohol options to choose from. It's not just a place to buy alcohol anymore; it's a place where the community can gather and socialise responsibly.' In Alexandra, where patrons are used to drinking in informal and often unsafe spots, the upgrades signal a shift toward safer, more welcoming spaces where people can enjoy themselves without the risks often associated with informal drinking spots. Also read: Alex taverns reap big rewards from awards Advocate Fati Manamela, the chief director of the Gauteng Liquor Board, commended the initiative. Manamela said the programme marked an important step towards reshaping how people viewed and supported township businesses. 'This kind of public-private collaboration is essential if we are to build a sustainable and inclusive economy,' said Manamela. The director of corporate affairs at Heineken Beverages, Millicent Maroga, reinforced the company's commitment to empowering tavern owners. 'We see tavern owners not just as traders, but as partners in building safer, more responsible and economically vibrant communities. Our vision is to enable them to run thriving businesses that comply with the law, prioritise safety, and serve as positive examples within their communities.' The programme aligns with the company's ambition to make a positive, lasting impact in South Africa, and recognises the role of the informal sector in job creation, fostering entrepreneurship, and enabling upward mobility. Follow us on our Whatsapp channel, Facebook, X, Instagram, and TikTok for the latest updates and inspiration! Have a story idea? We'd love to hear from you – join our WhatsApp group and share your thoughts! Related article: Former Bafana Bafana player shot in Alexandra tavern
Yahoo
10-03-2025
- Business
- Yahoo
Heineken announces South Africa supply tie-up with Soufflet Malt
Heineken has entered into a commercial partnership with French malting group Soufflet Malt to supply malt for its South African operations. Under the agreement, Soufflet Malt will invest €100m in a new malt production facility in South Africa, set to produce nearly 100,000 tonnes a year. Slated to be operational by the middle of 2027, the factory will be situated next to Heineken's Sedibeng Brewery near Johannesburg, enabling malt to be transported directly via a conveyor system, cutting emissions and costs. In a statement, Heineken said the new site will be the 'most technologically advanced malthouse in South Africa". It will emit '50% fewer emissions than the industry average by using trigeneration and solar energy", the business added. The facility is expected to generate 55 full-time jobs and support over 200 South African barley growers. Jordi Borrut, managing director of the company's South African business Heineken Beverages said Soufflet Malt's cash injection 'marks a monumental commitment to South Africa'. Borrut added: 'Our focus is on intensifying our support for local production, local sourcing, and job creation. This project is a clear testament to these objectives and aligns with our 'Brew a Better World' agenda, underpinned by sustainable practices and supporting the communities in which we operate.' Soufflet Malt EMEA president Guillaume Couture said: 'Our collaboration with Heineken Beverages marks an exciting chapter for Soufflet Malt to further strengthen the South African malt supply chain. 'We look forward to deepening our partnership with local farmers, fostering the development of sustainable barley farming across the country and contributing to the long-term prosperity of South Africa through this initiative.' Soufflet Malt operates 41 malting plants across 20 countries in Europe, Asia, Africa, Australia, and South America. With an annual production capacity of 3.7 million tonnes, the company supplies malt to large breweries, craft brewers and distillers. Heineken expanded its presence in South Africa by establishing Heineken Beverages in 2023 following the merger of Heineken South Africa, Distell, and Namibia Breweries. Later that year, the Amstel brewer announced major capital investment in South Africa to build a brewery and a maltery. The group's South African portfolio includes the brands Savanna Premium Cider, Amarula Cream Liqueur, Bain's Whisky, Nederburg wines, and of course, Heineken beers. For the year 2024, Heineken reported a 1.2% drop in revenue to €35.9bn, while net profit reached €978m, a 57.6% decrease compared to the previous year. Meanwhile, the group's Africa and Middle East net revenue (beia) reached €4.1bn, accounting for 13.5% of the group's total revenue in 2024. Last month, Heineken's operations in DR Congo in central Africa were disrupted as M23 rebel conflict escalated in the east, affecting its facilities in Bukavu and Goma. "Heineken announces South Africa supply tie-up with Soufflet Malt" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
