Latest news with #Heineken®0.0
Hamilton Spectator
4 days ago
- Business
- Hamilton Spectator
Heineken® 0.0 Hits the Big Screen with F1® The Movie, Driving a New Narrative Around Moderation
Damson Idris, a Heineken 0.0 and the set of F1® THE MOVIE. Who's driving? Brad Pitt, of course. A Media Snippet accompanying this announcement is available in this link. AMSTERDAM, June 04, 2025 (GLOBE NEWSWIRE) — Heineken® 0.0 has been announced as an official partner of Apple Original Films' F1® THE MOVIE, a collaboration bought to life with a new campaign directed by the movie's director/producer himself, Joseph Kosinski, and which features the film's stars, Brad Pitt and Damson Idris. The campaign will launch ahead of the film's much-anticipated global release on 25 June, from Warner Bros. Pictures. With Heineken® 0.0 also featuring directly in the film, the partnership marks the brand's natural place in the world of FORMULA 1®, having been a sponsor since 2016. As F1® experiences a cultural rise like no other, F1® THE MOVIE is set to be the film event of the summer, and Heineken® 0.0 is right at the heart of the action, both on and off the track. The campaign from Heineken® 0.0 will see the release of a spot featuring Brad Pitt and Damson Idris, created to challenge outdated assumptions around alcohol and socialising. The content reflects how modern audiences are rethinking what 'choices' looks like today. In one standout scene, we see Damson's character, Joshua Pearce, enjoying a Heineken® 0.0, assuming he's about to drive, when expectations are reversed and in fact it is Brad's character, Sonny Hayes, getting behind the wheel. Designed to echo the brand's 'When Driving, Or Not' message and delivered within the construct of the film's characters, it supports Heineken® 0.0's wider approach to normalising moderation, showing that enjoying a great 0.0 beer doesn't need a reason. The collaboration continues Heineken®'s commitment to showing up where culture is happening, in ways that are authentic, entertaining, and socially relevant. In the lead-up to the film's release, fans can expect exclusive content and behind-the-scenes access via Heineken® channels, bringing them closer not just to F1® THE MOVIE, but to the wider cultural conversation about moderation, inclusion, and changing social norms. 'At Heineken®, we believe culture has the power to shape behaviour,' said Nabil Nasser, Global Head of Heineken® Brand. 'By becoming part of F1® THE MOVIE, we're taking the conversation around moderation into a space that's global, influential, and emotionally engaging. This partnership isn't just about visibility – it's about making alcohol-free choices feel natural, accepted and relevant in the moments that matter, especially in social settings. As leaders in the 0.0 category, we're committed to redefine what it means to choose moderation today.' Damson Idris said: 'F1® is intense, it's fast, it's high-stakes, and it's full of pressure. But that's what makes it exciting. This short film flips the script — not just on racing, but on how we celebrate and connect. Choosing a 0.0 isn't about holding back, it's about deciding what works for you and owning it, whatever the moment.' Joseph Kosinski said: 'This film isn't just about the speed and spectacle of Formula 1, it's about the emotion and culture around it. Every detail mattered, including our partnerships. We wanted collaborators who understood the world we were building and the shift in how people connect with sport today. Their presence in the film feels authentic, and that was essential to me as a storyteller.' The F1® THE MOVIE partnership builds on Heineken®'s longstanding global sponsorships including Formula 1™, the UEFA Champions League, and the US Open - all platforms to champion moderation and support more inclusive drinking choices among fans worldwide. Further campaign and film details will be announced over the coming weeks. Editorial information Please find the high-resolution campaign image HERE Please find the TVC links HERE Please reach out to the team, on address below, if you are interested in chatting further with our quoted stakeholders above and we can discuss opportunities. For more information, please contact: HNKNBrand@ About HEINEKEN: HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through 'Brewing a Better World', sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken N.V. and Heineken Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under and HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY). Most recent information is available on HEINEKEN's website: and follow us on Twitter via @HEINEKENCorp. About F1® THE MOVIE: Apple Original Films and Warner Bros. Pictures Present A Monolith Pictures / Jerry Bruckheimer / Plan B Entertainment / Dawn Apollo Films Production, A Joseph Kosinski Film, F1 ® The Movie , distributed worldwide by Warner Bros. Pictures, in theaters and IMAX® nationwide on June 27, 2025 and internationally beginning 25 June 2025. A photo accompanying this announcement is available at:
Al Bawaba
31-03-2025
- Business
- Al Bawaba
WPP selected as global shopper marketing and commerce partner for Heineken®, leveraging AI-powered solutions
Amsterdam, 31 March 2025. WPP today announced that it has been selected by HEINEKEN as its global shopper marketing and commerce partner for the iconic Heineken® brand portfolio, including Heineken®, Heineken® 0.0, and Heineken® Silver. This expands WPP's relationship with HEINEKEN and underscores its leadership in delivering innovative, AI-powered marketing solutions at scale. The remit encompasses global development of below-the-line marketing activities, with a focus on creating meaningfully differentiated brand experiences across key touchpoints. A dedicated WPP team, led by VML Amsterdam, will leverage WPP Open, the company's AI-powered operating system for marketing transformation, to deliver creative end-to-end brand experience and commerce solutions. This includes working with the global Heineken team on enhancing creative in-store and in-bar brand presence, retail activations, and ecommerce strategies to drive sales and optimise the consumer journey. Additionally, the team will focus on developing integrated shopper experiences around key sponsorships, including Formula 1, the UEFA Champions League, and live music events, driving brand affinity and creating memorable shopper moments for fans. The WPP team will operate from WPP's Amsterdam Campus and will collaborate closely with the global Heineken® team to drive activations in HEINEKEN's key markets across the globe. This builds upon WPP's strong existing relationship with HEINEKEN. Ogilvy supports brands across the HEINEKEN company portfolio globally and in markets like Brazil, Spain and Mexico, while Design Bridge and Partners delivers award-winning branding and design work for HEINEKEN brands, including on the company's recent 150-year anniversary campaign. Rutger van der Stegen, Global Head of BTL Heineken Brand, said: 'We were impressed by WPP's deep capabilities in shopper marketing, including their ability to drive higher efficiencies through WPP Open, underpinned by advanced AI. In addition, WPP's creativity and deep understanding of the Heineken® brand makes them the right partner to increase the impact of shopper touchpoints in our marketing mix, strengthening connections with consumers and drive sustainable growth.' Rogier Leliveld, Chief Client Officer for WPP in the Netherlands and WPP Global Client Lead for HEINEKEN, said: 'We could not be prouder to expand our partnership with Heineken® and leverage WPP Open's AI capabilities to create world-class experiences for its brands. Commerce and shopper experience are such important drivers of brand power and sales in this category, which makes this opportunity even more exciting. It also allows us to build on our longstanding brand strategy and design partnership with Heineken®. With the added excitement of UEFA Champions League and F1, the potential of this partnership is tremendous.'
