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I knew everyone would hate my mustard shorts. That didn't stop me buying them
I knew everyone would hate my mustard shorts. That didn't stop me buying them

The Guardian

timea day ago

  • Entertainment
  • The Guardian

I knew everyone would hate my mustard shorts. That didn't stop me buying them

One day in my late teens I found a pair of jeans that fitted me nicely. This was at the newly opened Merry Hill shopping centre in the Black Country. The jeans were an odd colour but I liked the cut of my jib in them. This was until I told a schoolfriend I'd bought some mustard-coloured jeans. 'What kind of mustard?' he asked. 'Not English, surely?' I'm afraid they were. But I stuck with them, resolving to wash the colour issue away. Sadly, thanks to the ferocity of the laundering, soon after I'd got them from English mustard down to dijon, they fell apart, bringing the whole unhappy episode to an end. Forty years on, farcically, I made the same poor purchasing decision all over again. I was on holiday in the Italian mountains and came across some (English) mustard-coloured hiking shorts in an outdoor shop. They fitted so nicely that I bought two pairs. I can only imagine that the fresh alpine air had addled my mind. But from Dudley to the Dolomites, a dope's a dope. Back home, I washed them much more than I'd worn them. And the colour has shifted not a jot. Three years on, they are as mustard as they ever were. If you want to check the colour out, don some protective eyewear and Google lynx 787. Remarkably, Helly Hansen is still selling them, so I'm not ploughing as lonely a furrow as it feels. Last week, my daughters begged me never to wear the shorts anywhere apart from in my garden, while gardening, and then only if I wasn't expecting visitors. During a pause in weeding, I hatched a plan. I'd dye the bloody things. Ignoring advice that polyamide is not for being dyed, I bought some dark blue stuff, boiled my shorts in it for an hour as directed, and to my considerable delight they are mustard no more. OK, they're not exactly blue. In fact, they're exactly green. A similar green to that sported by Australian park rangers, which is fine by me. I do like the colour, which is just as well as I strongly suspect the rest of my clothes will be green too after the next wash. As for the fashion police, I've been advised it's an improvement but, to be on the safe side, best to stick to the garden for the time being. Adrian Chiles is a broadcaster, writer and Guardian columnist

American giant Kontoor Brands acquires Helly Hansen to boost growth
American giant Kontoor Brands acquires Helly Hansen to boost growth

Fibre2Fashion

time3 days ago

  • Business
  • Fibre2Fashion

American giant Kontoor Brands acquires Helly Hansen to boost growth

Kontoor Brands, Inc. (NYSE: KTB) today announced that it has completed the previously announced acquisition of Helly Hansen, the global outdoor and workwear brand. 'Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands. The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets,' said Scott Baxter, President, Chief Executive Officer and Chairman of Kontoor Brands . 'I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone. Together, I am more confident than ever we will create significant long-term value for our shareholders.' Kontoor Brands has finalised its acquisition of Helly Hansen, strengthening its position in the outdoor and workwear markets. CEO Scott Baxter highlighted the deal's role in boosting growth, diversification, and global reach. The acquisition is expected to be immediately accretive to revenue, adjusted earnings per share, and cash flow in fiscal 2025, in line with the outlook shared on May 6, 2025. Helly Hansen is expected to be immediately accretive to the Company's revenue, adjusted earnings per share and cash flow in fiscal 2025, consistent with the Company's outlook provided on May 6, 2025. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (RM)

Canadian Tire sells Helly Hansen to U.S. company for $1.3B
Canadian Tire sells Helly Hansen to U.S. company for $1.3B

Global News

time4 days ago

  • Automotive
  • Global News

Canadian Tire sells Helly Hansen to U.S. company for $1.3B

Canadian Tire has sold its sportswear brand Helly Hansen to an American company, the Canadian retailer announced on Monday. In a statement released Monday, Canadian Tire said 'it has successfully closed the previously-announced sale of the Helly Hansen business to Kontoor Brands, Inc.' The retailer founded in 1922 announced earlier in the year that it was selling sportswear business Helly Hansen to Kontoor Brands. The almost $1.3-billion deal with the U.S. owner of clothing labels Wrangler, Lee and Rock & Republic boosted Canadian Tire's balance sheet with the kind of cash it would need for a Bay deal. 1:32 Hudson's Bay to sell its brands to Canadian Tire in $30M deal Canadian Tire CEO Greg Hicks said back in February that customers will still be able to buy Helly Hansen products off their shelves. Story continues below advertisement 'As we shift from brand owner to brand customer, we expect Helly Hansen's world-class products to remain on our shelves and on the shopping lists of our customers. We are excited to see where Kontoor takes the brand next,' said Hicks. Get breaking National news For news impacting Canada and around the world, sign up for breaking news alerts delivered directly to you when they happen. Sign up for breaking National newsletter Sign Up By providing your email address, you have read and agree to Global News' Terms and Conditions and Privacy Policy The company said it was selling the brand to focus on its Canadian retail business. 'As our strategy becomes more singularly focused on great Canadian retail, it is time to pass this iconic brand into global hands,' Hicks said. He said the money made from this sale would go towards 'a combination of debt reduction, share repurchases, as well investments to drive customer experience and growth in its core Canadian retail business.' — with files from Canadian Press

Helly Hansen Acquired by Lee and Wrangler Parent for $900 Million USD
Helly Hansen Acquired by Lee and Wrangler Parent for $900 Million USD

Hypebeast

time4 days ago

  • Business
  • Hypebeast

Helly Hansen Acquired by Lee and Wrangler Parent for $900 Million USD

On Monday morning,Kontoor Brands, parent to heritage denim labelsLeeandWrangler, finalized its previously announced deal to acquire performance gear brandHelly Hansen, closing at $900 million USD. 'Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands,' said CEO of Kontoor Brands Scott Baxter. 'The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets,' he continued. 'I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone. Together, I am more confident than ever that we will create significant long-term value for our shareholders.' The move arrives as major players in the apparel sector look to get in on the growth of the outdoor and performance gear market, a development particularly relevant to Kontoor, whose bread and butter has been its small group of heritage lifestyle labels. In addition to diversifying its offerings, Kontoor's global presence may also benefit from the move, given that Helly Hansen enjoys much of its popularity in international regions like Japan, where Lee and Wrangler also share relevance. Founded in 1877, the Norwegian label was acquired from its previous owner, Canadian Tire Corporation. According to Kontoor, Helly Hansen is expected to boost the company's revenue, adjusted earnings per share, and cash flow with immediate effects in fiscal 2025. Per a report fromEcotextile News, the brand is anticipated generate upwards of $680 million USD in revenue and $80 million USD in adjusted EBITDA for the full year 2025. Stay tuned to Hypebeast for the latest fashion industry news.

Kontoor Brands Completes Acquisition of Helly Hansen ®
Kontoor Brands Completes Acquisition of Helly Hansen ®

Business Wire

time4 days ago

  • Business
  • Business Wire

Kontoor Brands Completes Acquisition of Helly Hansen ®

GREENSBORO, N.C.--(BUSINESS WIRE)--Kontoor Brands, Inc. (NYSE: KTB) today announced that it has completed the previously announced acquisition of Helly Hansen, the global outdoor and workwear brand. 'Today marks an exciting step forward for Kontoor as we expand our portfolio of iconic consumer brands. The acquisition of Helly Hansen will increase our growth profile, drive greater category, channel and geographic diversification, and increase our penetration in the attractive outdoor and workwear markets,' said Scott Baxter, President, Chief Executive Officer and Chairman of Kontoor Brands. 'I want to thank the entire Helly Hansen team for their partnership as we have worked toward this exciting milestone. Together, I am more confident than ever we will create significant long-term value for our shareholders.' Helly Hansen is expected to be immediately accretive to the Company's revenue, adjusted earnings per share and cash flow in fiscal 2025, consistent with the Company's outlook provided on May 6, 2025. About Kontoor Brands Kontoor Brands, Inc. (NYSE: KTB) is a portfolio of three of the world's most iconic lifestyle, outdoor and workwear brands: Wrangler ®, Lee ® and Helly Hansen ®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long-term value for its stakeholders. For more information about Kontoor Brands, please visit Forward-Looking Statements Certain statements included in this release are "forward-looking statements" within the meaning of the federal securities laws. Forward-looking statements are made based on our expectations and beliefs concerning future events impacting the Company and therefore involve several risks and uncertainties. You can identify these statements by the fact that they use words such as 'will,' 'anticipate,' 'estimate,' 'expect,' 'should,' 'may' and other words and terms of similar meaning or use of future dates. We caution that forward-looking statements are not guarantees and that actual results could differ materially from those expressed or implied in the forward-looking statements. We do not intend to update any of these forward-looking statements or publicly announce the results of any revisions to these forward-looking statements, other than as required under the U.S. federal securities laws. Potential risks and uncertainties that could cause the actual results of operations or financial condition of the Company to differ materially from those expressed or implied by forward-looking statements in this release include, but are not limited to: macroeconomic conditions, including elevated interest rates, moderating inflation, fluctuating foreign currency exchange rates, global supply chain issues and inconsistent consumer demand, continue to adversely impact global economic conditions and have had, and may continue to have, a negative impact on the Company's business, results of operations, financial condition and cash flows (including future uncertain impacts); the level of consumer demand for apparel; reliance on a small number of large customers; potential difficulty in successfully integrating Helly Hansen and/or in achieving the expected growth, cost savings and/or synergies from the acquisition; supply chain and shipping disruptions, which could continue to result in shipping delays, an increase in transportation costs and increased product costs or lost sales; intense industry competition; the ability to accurately forecast demand for products; the Company's ability to gauge consumer preferences and product trends, and to respond to constantly changing markets; the Company's ability to maintain the images of its brands; changes to trade policy, including tariffs, reciprocal tariffs and import/export regulations; disruption and volatility in the global capital and credit markets and its impact on the Company's ability to obtain short-term or long-term financing on favorable terms; the Company maintaining satisfactory credit ratings; restrictions on the Company's business relating to its debt obligations; increasing pressure on margins; e-commerce operations through the Company's direct-to-consumer business; the financial difficulty experienced by the retail industry; possible goodwill and other asset impairment; the ability to implement the Company's business strategy; the stability of manufacturing facilities and foreign suppliers; fluctuations in wage rates and the price, availability and quality of raw materials and contracted products, including as a result of tariffs and reciprocal tariffs; the reliance on a limited number of suppliers for raw material sourcing and the ability to obtain raw materials on a timely basis or in sufficient quantity or quality; disruption to distribution systems; seasonality; unseasonal or severe weather conditions; potential challenges with the Company's implementation of Project Jeanius; the Company's and its vendors' ability to maintain the strength and security of information technology systems; the risk that facilities and systems and those of third-party service providers may be vulnerable to and unable to anticipate or detect data security breaches and data or financial loss or maintain operational performance; ability to properly collect, use, manage and secure consumer and employee data; legal, regulatory, political and economic risks; the impact of climate change and related legislative and regulatory responses; stakeholder response to sustainability issues, including those related to climate change; compliance with anti-bribery, anti-corruption and anti-money laundering laws by the Company and third-party suppliers and manufacturers; changes in tax laws and liabilities; the costs of compliance with or the violation of national, state and local laws and regulations for environmental, consumer protection, employment, privacy, safety and other matters; continuity of members of management; labor relations; the ability to protect trademarks and other intellectual property rights; the ability of the Company's licensees to generate expected sales and maintain the value of the Company's brands; volatility in the price and trading volume of the Company's common stock; anti-takeover provisions in the Company's organizational documents; and fluctuations in the amount and frequency of our share repurchases. Many of the foregoing risks and uncertainties will be exacerbated by any worsening of the global business and economic environment. More information on potential factors that could affect the Company's financial results are described in detail in the Company's most recent Annual Report on Form 10-K and in other reports and statements that the Company files with the SEC.

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