Latest news with #Herstory
Hi Dubai
29-04-2025
- Automotive
- Hi Dubai
Al-Futtaim Toyota and Memac Ogilvy Dubai Take Top Honor at Dubai Lynx Festival
Al-Futtaim Toyota and Memac Ogilvy Dubai have been awarded the Grand Prix in the Audio and Radio category at the Dubai Lynx International Festival of Creativity, MENA's premier platform for creative excellence and effectiveness. The groundbreaking "Journey into Herstory" campaign transformed everyday commutes into cultural experiences by honoring influential Emirati women who have streets named after them in the UAE. The campaign ingeniously converted Toyota vehicles into storytelling platforms. The multi-faceted campaign featured geo-targeted audio narratives activated when Toyota drivers approached streets named after prominent Emirati women, through Yango Maps. This was accompanied by strategic radio traffic announcements and social media content that deepened the cultural narrative. Specifically designed to commemorate Emirati Women's Day, the campaign demonstrates how automotive brands can transcend traditional marketing to create culturally significant experiences. Katib Belkhodja, Marketing Director at Al-Futtaim Toyota & Lexus, said: This recognition celebrates the fusion of technology and cultural storytelling to elevate the voices of Emirati women. Turning Toyota vehicles into mobile storytellers, Journey into Herstory created meaningful connections with drivers while celebrating our cultural heritage. To experience the award-winning campaign, click here. News Source: Gambit Communications
Yahoo
30-03-2025
- General
- Yahoo
Leaders, community celebrate ‘Herstory' in Middletown
MIDDLETOWN, Conn. (WTNH) — State leaders and community members celebrated 'Herstory' on Saturday at the Cross Street Ame Zion Church in Middletown. They gathered and held a 'Women's Herstory Month Brunch and Reception.' 'We had so many women collaborating on different initiatives, projects across our state.. we had two women actually decide to run for office just because they were inspired from this event,' said State Rep. Kai Belton. Remarkable Women: Berlin woman helps others after experiencing loss This is the second year of the event and organizers hope to make it an annual tradition for women in Connecticut. 'My gosh, this is so great to be surrounded by wonderful women who are trying to pay it forward — someone helped them along the way, so now they're trying to pay it forward for wonderful young women to achieve her goals and dreams,' President and CEO of the Community Foundation of Middlesex County Cynthia Clegg said. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
