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Arabian Business

UAE residents report 70% stress relief after The Smash Room sessions: Report

The Smash Room, launched in 2018, has shared data highlighting the rising demand for experiential entertainment in the UAE. Known for offering stress relief through adrenaline-driven activities, the concept provides a space for customers to smash items in a controlled environment. According to internal data, 70 per cent of customers reported significant stress relief after their sessions. Women account for 55 per cent of the customer base, and 60 per cent of visitors are from Gen Z. The diverse audience also includes 30 per cent locals, 30 per cent Europeans, and 40 per cent from other backgrounds. Bookings peak on Fridays and Saturdays, with the summer months seeing heightened demand as an indoor activity. View this post on Instagram A post shared by Arabian Business (@arabianbusiness) Guests pay between AED99 and AED300 for 30-minute sessions. Popular items for smashing include printers and glassware, with bats being the preferred tool. Corporate bookings are also increasing, with businesses opting for team-building activities at The Smash Room. The brand operates in multiple locations, including Al Quoz, Mirdif, and Abu Dhabi. The Smash Room City in Mirdif features themed spaces such as office and laundry rooms, while the Al Quoz branch's Ecstasy and Euphoria packages are customer favourites. The Smash Mobile offers a portable version of the experience across Dubai, Abu Dhabi, Sharjah, Al Ain, and Fujairah. The pandemic posed challenges, but The Smash Room has demonstrated resilience with a 20 per cent year-on-year growth in bookings. While Ramadan is a slower period, the brand remains a preferred choice for stress relief and entertainment. The Smash Room's founders, Hiba Balfaqih and Ibrahim Abudyak, aim to blend therapy and entertainment. Visitors have embraced this unique offering as a way to release stress and connect with others.