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Time of India

Boldfit signs Arshdeep Singh, strengthens its athlete-first fitness approach

HighlightsBoldfit has officially onboarded Arshdeep Singh, a Team India pacer, as an official brand athlete, enhancing its athlete-led movement. Arshdeep Singh expressed enthusiasm for the partnership, stating that Boldfit's products are designed for how athletes train, recover, and live. Pallav Bihani, founder of Boldfit, emphasized the brand's commitment to creating athlete-first, performance-led products in collaboration with Arshdeep Singh. Boldfit , one of India's fitness and sports gear brands, has announced the onboarding of Team India pacer Arshdeep Singh as an official brand athlete. This collaboration deepens Boldfit's unique positioning as a fitness brand built by athletes, for athletes, the brand stated in a press release. Singh joins the Boldfit squad alongside KL Rahul , brand's very first investor. Singh brings raw energy and authenticity to Boldfit's growing athlete-led movement. The announcement dropped via a cheeky, highly viral social media carousel featuring his chat with KL Rahul discussing joining the brand and Arshdeep's snap avatar wearing the Boldfit merch. Singh, speaking about the partnership, said, "I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It's not just good looking gear, it's made for how athletes actually train, recover and live. Really excited to build this.' Pallav Bihani, founder of Boldfit, shared his vision, "Singh coming on board, we're doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer." KL Rahul, cricketer and also an investor in Boldfit, added "Boldfit has always been about more than merch or gear. It's about creating something from within the sports ecosystem . Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder." Watch here: View this post on Instagram A post shared by Arshdeep Singh (@_arshdeep.singh__)