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A CEO's bold vision for innovation across sectors
A CEO's bold vision for innovation across sectors

Observer

timea day ago

  • Automotive
  • Observer

A CEO's bold vision for innovation across sectors

MUSCAT, JUNE 15 'Leadership, to me, has always been about purpose, not position,' says Hilal al Sinani, CEO and Founder of Sur International Investment Group, as he reflects on a journey that has seen him build one of Oman's most dynamic and diversified enterprises. Al Sinani's philosophy is more than a slogan — it has shaped his company's growth across sectors as varied as marine services, electric vehicles (EVs), manufacturing and esports. From humble beginnings in marine technology to leading multi-sector innovation, his path has been defined by clarity of vision, resilience and a drive to empower others. In an interview with Oman Observer, Al Sinani shared how his desire to solve real-world problems and create opportunities for Omanis inspired the launch of Sur International Investment Group. 'I started with a vision to bridge industry gaps — first in marine technology and then in sectors like EVs and digital gaming. I wanted to build something that created value across multiple fronts — economic, social and technological.' One of the group's earliest milestones was the establishment of Marine Technology Co, which has grown into a trusted name in Oman's maritime sector. The recent award of a three-year Single Point Mooring (SPM) maintenance contract marks a major achievement for the company. 'It's a strong endorsement of our operational capability and reliability,' Al Sinani noted. Expanding into the electric vehicle space, Al Sinani has led the company in forging strategic partnerships with international firms in clean mobility. 'We are aligning ourselves with globally recognised names to introduce electric vehicle solutions that support Oman's energy transition,' he said. 'This isn't just about being in the EV business — it's about contributing to the nation's sustainability and industrial development.' Most recently, Al Sinani launched Nova Esports, a new platform under the Sur International umbrella, aimed at developing local talent in the global gaming ecosystem. 'Esports is not just entertainment — it's a fast-growing digital industry,' he explained. 'With Nova, we're giving young Omanis a chance to compete globally and build careers in the digital economy.' 'These achievements represent more than business success — they reflect our ability to adapt, lead change and invest in the future,' he said. But the path hasn't been without its trials. 'In the beginning, securing capital and winning trust in new industries was a real challenge,' Al Sinani recalled. 'We overcame this by being consistent, transparent and delivering results. Over time, trust followed.' Managing growth without sacrificing quality has also been key. 'Fast expansion can stretch a business thin, but we tackled that through strong internal systems and by empowering our teams to take initiative and ownership,' he said. Among his proudest moments, Al Sinani cites the group's move towards international marine certification and its high-level partnerships in the EV sector. 'But what truly matters to me is impact — when our platforms lead to job creation, skill-building and genuine opportunities for others, that's when I feel we've succeeded.' Central to Sur International Investment Group's growth is a strong organisational culture built on trust and innovation. 'Culture starts at the top,' Al Sinani emphasised. 'I believe in leading by example, promoting integrity and supporting a team that's empowered to think big and act boldly.' Looking ahead, Al Sinani sees Sur International Investment Group playing a transformative role in Oman and beyond. 'Whether in marine services, clean energy mobility, or digital platforms like esports, our ambition is to scale responsibly, build lasting partnerships and contribute to Oman Vision 2040 and youth development.' To future leaders, his message is clear: 'Stay grounded, be driven by purpose and never stop learning. Relationships, resilience and integrity will always matter more than the title on your door.' Despite overseeing a growing portfolio, Al Sinani is intentional about maintaining balance. 'It's a continuous process,' he said. 'I focus on wellness, time with family and trusting my leadership team. A well-balanced life makes for more effective leadership.' From the docks to the digital realm, Hilal al Sinani's story is a testament to Omani ambition — purposeful, forward-looking and deeply rooted in impact.

Oman enters esports arena with first pro gaming team
Oman enters esports arena with first pro gaming team

Observer

time01-06-2025

  • Business
  • Observer

Oman enters esports arena with first pro gaming team

MUSCAT, JUNE 1 Oman has taken a significant step into the fast-growing global esports industry with the launch of its first professional gaming team, marking a new chapter in the Sultanate of Oman's digital and youth development ambitions. The milestone was announced during a signing ceremony hosted by Nova Esports, a newly established company aiming to develop a professional and sustainable esports ecosystem in Oman. The organisation has introduced its inaugural team of competitive gamers, who are set to represent the country in regional and international tournaments. This move aligns with broader efforts to integrate digital technologies, empower youth, and promote alternative career paths as outlined in Oman Vision 2040. 'Oman's youth possess immense potential, and esports provides a dynamic platform for them to excel. By offering professional training, mentorship, and global exposure, we're not just creating players, we're shaping future leaders in the digital economy,' said Hilal al Sinani, CEO of Nova Esports. The company's strategy extends beyond forming a team. It also includes the development of structured training programmes, educational workshops, and competitive gaming opportunities designed to enhance transferable skills such as teamwork, discipline, strategic thinking, and resilience—traits increasingly valued in today's tech-driven economy. 'Youth empowerment through esports—Nova Esports is more than a gaming company; it's a movement dedicated to empowering Oman's next generation,' said Saba al Sinani, Deputy CEO. 'Through structured training programmes, educational workshops, and competitive opportunities, Nova aims to develop professional skills, discipline, teamwork, and strategic thinking—core values of esports that translate into real-world success.' Beyond gameplay, the initiative is envisioned as a catalyst for digital entrepreneurship. The company plans to create pathways into various roles across the esports value chain, such as shoutcasting, content creation, game development, and event management. This comprehensive approach is designed to lower barriers to entry in the digital economy and foster a pipeline of talent that can compete globally. The organisation also aims to bridge the digital divide in Oman by offering access to modern gaming infrastructure and technical know-how. This initiative ties into national priorities such as youth engagement, digital transformation, and social innovation. In addition to team development, Nova Esports plans to host tournaments, livestreams, and interactive events, further embedding esports culture into the local community and raising awareness about its economic and developmental potential. The emergence of a professional esports entity in Oman underscores the country's growing interest in positioning itself as a hub for innovation and youth-led industries. With increasing global demand for digital content, gaming and esports present both cultural and economic opportunities, particularly in the GCC region where youth demographics dominate. Nova Esports has called on gamers, sponsors, and supporters to join its mission and contribute to building a competitive, inclusive, and future-ready gaming scene in Oman. The company views this launch as just the beginning of a longer journey to put Omani talent on the global esports map. "Together, we'll redefine gaming in Oman, one victory at a time," the team stated.

Pact signed to launch sustainable delivery platform in Oman
Pact signed to launch sustainable delivery platform in Oman

Observer

time06-04-2025

  • Automotive
  • Observer

Pact signed to launch sustainable delivery platform in Oman

MUSCAT, APRIL 6 Oman-based provider of electric mobility solutions, EV technology, has partnered with Xoom Volt, a regional leader in electric mobility, to roll out an eco-friendly and cost-effective electric vehicle (EV) delivery platform across the Sultanate of Oman. The collaboration aims to transition Oman's food and logistics sector from fuel-powered fleets to zero-emission electric two-wheelers and four-wheelers. The initiative supports Oman Vision 2040 goals, prioritising sustainability, innovation, and green mobility. 'EV Technology is proud to pioneer this transformation in Oman's delivery sector,' said Hilal al Sinani, CEO and Founder of EV Technology. 'With a comprehensive platform that integrates sustainable vehicles, battery-swapping stations, and digital infrastructure, we aim to significantly cut emissions and enhance operational efficiency.' THE NEED FOR CHANGE Currently, the last-mile delivery market in Oman is dominated by fuel-powered vehicles, which drive up fuel and maintenance costs and contribute to pollution. The increasing demand for e-commerce, food delivery, and logistics services has further highlighted the need for more sustainable and economical alternatives. Enter EV Technology and Xoom Volt – a partnership combining innovative technology, proven regional success in the UAE, and a shared commitment to a cleaner future. Faisal Imtiaz, CEO of Xoom Volt, noted: 'Our mission is to redefine urban logistics through smart electric mobility. This partnership enables us to scale our impact in Oman and deliver battery-swapping, charging infrastructure, and fleet solutions tailored for local needs.' A COMPLETE EV ECOSYSTEM FOR OMAN Through this alliance, EV Technology positions itself as a one-stop shop for electric mobility in Oman, offering: Last-mile delivery electrification: Xoom Volt's advanced two-wheeler EVs help businesses lower costs, reduce downtime, and enhance delivery reliability. Battery swapping stations: Strategically placed for quick vehicle turnaround, eliminating range anxiety and boosting fleet productivity. EV charging infrastructure: A growing network of AC and DC charging stations to support public and private sector EVs. Smart digital parking solutions: Integrated with EV charging stations to enable smooth, tech-enabled urban mobility. Maintenance & operations: Full-spectrum support covering installation, operation, and after-sales services. IMPACT ON BUSINESSES AND CONSUMERS The new EV delivery platform offers a unique opportunity for logistics companies, corporates, and entrepreneurs to reduce operational expenses, improve service reliability, and align with national sustainability goals. For consumers, the transition promises faster and greener deliveries. For businesses, the EV model means long-term savings and lower carbon footprints, enabling a more sustainable and affordable delivery ecosystem. Adeel Irshad, COO of EV Technology, added: 'This partnership marks a pivotal moment for Oman's logistics industry. Our shared vision is to empower businesses with smart e-mobility solutions that are both future-ready and environmentally responsible.' With this strategic partnership, EV Technology and Xoom Volt are not only introducing sustainable delivery services to Oman—they are laying the groundwork for a cleaner, smarter future in urban logistics.

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