Latest news with #HirschLeatherwood
Yahoo
09-03-2025
- Entertainment
- Yahoo
Denver Broncos: Peyton Manning named most relatable athlete
Who do you think of when you think of a "relatable celebrity?" Well, a recent study showed Hall of Fame quarterback Peyton Manning to be the most relatable athlete. "Hirsch Leatherwood, a leading strategic communications and market research firm, unveiled its '2025 Celebrity Influence Index,' a comprehensive study revealing how celebrity influence has evolved in an era of fragmented media and changing consumer expectations," said a press release from the study on March 4th. Americans were asked this simple question: "Who would you want to grab a beer with?" Out of 50 choices, Manning was found to be the most relatable athlete, and the fourth-most relatable celebrity. Manning came in behind only actress Zendaya, and singer/songwriters Dolly Parton and Snoop Dogg. Part of Manning's charm lies in his humor, and his ability to market darn near anything. From FanDuel to baked beans, Manning has been one of the best athlete marketers of the 21st century. Since his retirement, the elder Peyton has teamed up with younger brother Eli (No. 30 on the relatability list) to do alternate Monday Night Football broadcasts with Eli. Manning's Omaha Productions company has also come out with several successful series, such as Peyton's Places, Eli's Places, Netflix's Quarterback, among others. Manning starred for the Denver Broncos from 2011-2015, after a successful run with the Indianapolis Colts. His gold jacket resume includes four NFL MVP awards, two Super Bowl wins and one Super Bowl MVP. You can view the full results of the study here. This article originally appeared on Broncos Wire: Denver Broncos: Peyton Manning named most relatable athlete
USA Today
09-03-2025
- Entertainment
- USA Today
Denver Broncos: Peyton Manning named most relatable athlete
Denver Broncos: Peyton Manning named most relatable athlete Who do you think of when you think of a "relatable celebrity?" Well, a recent study showed Hall of Fame quarterback Peyton Manning to be the most relatable athlete. "Hirsch Leatherwood, a leading strategic communications and market research firm, unveiled its '2025 Celebrity Influence Index,' a comprehensive study revealing how celebrity influence has evolved in an era of fragmented media and changing consumer expectations," said a press release from the study on March 4th. Americans were asked this simple question: "Who would you want to grab a beer with?" Out of 50 choices, Manning was found to be the most relatable athlete, and the fourth-most relatable celebrity. Manning came in behind only actress Zendaya, and singer/songwriters Dolly Parton and Snoop Dogg. Part of Manning's charm lies in his humor, and his ability to market darn near anything. From FanDuel to baked beans, Manning has been one of the best athlete marketers of the 21st century. Since his retirement, the elder Peyton has teamed up with younger brother Eli (No. 30 on the relatability list) to do alternate Monday Night Football broadcasts with Eli. Manning's Omaha Productions company has also come out with several successful series, such as Peyton's Places, Eli's Places, Netflix's Quarterback, among others. Manning starred for the Denver Broncos from 2011-2015, after a successful run with the Indianapolis Colts. His gold jacket resume includes four NFL MVP awards, two Super Bowl wins and one Super Bowl MVP. You can view the full results of the study here.
